Comparative Market Analysis 1234 Seller Drive, Anytown Prepared For: Mr. and Ms. Seller 1234 Seller Drive Anytown, Ontario 1A1 A1A Researched and Prepared by: Agent Name Sales Representative Date Prepared: enter date here

Comparative Market Analysis Date Dear Mr. & Ms. Seller: I know that your home is probably the most valuable possession you have. In fact, many of the people I serve have only the equity in their property to see them through to their retirement years. With this in mind, I want to thank you for trusting me to help you through the process of selling your home. My first objective is to help you set a listing price that represents your property’s top market value – an objective that requires a thorough understanding of the market. To help you in this regard, I’ve included a detailed market analysis that provides information about similar properties that are currently for sale or recently sold. It has been prepared to ensure that you make the most informed decision you can when pricing your property. Additionally, this presentation also includes a description of my marketing strategy, an outline of my services to you, as well as great tips for preparing your home to sell. I welcome the opportunity to serve you, and encourage you to contact me whenever you have questions about the marketing and sales process. Sincerely, Agent Name Sales Representative Southway Realty Inc., Brokerage Office: Cell:

Comparative Market Analysis Marketing Services Overview CLICK HERE to modify / add services Professional lawn sign Multiple Listing Service Scheduled Open Houses Creative feature sheets Internet marketing Just Listed cards distributed Open House invitations to neighbourhood Direct mail and campaigns Notifying all potential buyers in my database Salesperson networking New Listing announced to over 1000 REALTORS® on “hot sheet” Local real estate newspaper ads

Comparative Market Analysis Market Analysis Explanation 1.Comparable homes that are currently for sale Looking at similar homes that currently offered for sale, we can assess the alternatives that a serious buyer has from which to choose. 2.Comparable homes that recently sold Looking at similar homes that were sold recently, we can see a clear picture of how the market has valued homes that are comparable to yours. Banks and other lending institutions also analyze these sales to determine how much they can lend to qualified buyers. 3.Comparable homes that failed to sell Looking at similar homes that failed to sell, we can avoid pricing at a level that would not attract buyers. This Comparative Market Analysis will help determine the correct selling price of your home. Ultimately, the correct selling price is the highest possible price the market will bear. This market analysis is divided into three categories: The Comparative Market Analysis has been carefully prepared for you, analyzing homes similar to yours. The aim of this market analysis is to achieve the maximum selling price for your home, while being able to sell your home within a relatively short period of time.

Comparative Market Analysis Internet Marketing My marketing program is designed to give your property maximum internet exposure. Full marketing details of your property will be placed on these websites: Facebook, Kijiji 90% of Buyers begin their search for a home by looking on the internet. Source: National Association of Realtors (NAR) 2009 Profile of Home Buyers and Sellers Report 90% of Buyers begin their search for a home by looking on the internet. Source: National Association of Realtors (NAR) 2009 Profile of Home Buyers and Sellers Report

Comparative Market Analysis How I will help You… Help you determine the best asking price Offer proven advice on how to prepare your home for showings Contact you regularly so you stay fully informed of everything I do to sell your home Provide feedback from showings and open houses Update you on any market changes that could affect your property’s sale Pre-qualify motivated, potential buyers Present and discuss each offer with you and provide a “Seller’s Net Sheet” Negotiate the highest possible price and terms for you Manage all contractual and transaction details and keep you informed Assist in providing any required ancillary services (finance advice, legal, moving company, etc.) In addition to my marketing services, I will:

Comparative Market Analysis AddressList PriceBdrmsBathsSq Ftg 123 East Main St$ 129, / West Main Street$ 127, / North Drive$ 132, /01,000 AddressSale PriceBdrmsBathsSq Ftg 123 East Main St$ 129, / West Main Street$ 127, / North Drive$ 132, /01,000 Expired Listings Comparable listings that did not sell Sold Listings Comparable listings that were recently sold Expired Listings Comparable listings that did not sell AddressList PriceBdrmsBathsSq Ftg 123 East Main St$ 129, / West Main Street$ 127, / North Drive$ 132, /01,000 Active Listings Comparable listings that are currently for sale Summary of Comparable Listings

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Comparative Market Analysis Estimation of Price The analysis of potential list and sale price of your home has been carefully calculated based on the specific and unique characteristics of your home. This analysis has also been calibrated with homes which are most comparable to yours, including ones that are currently listed for sale and ones that have recently sold. Consideration of current market trends have also been factored in to this analysis of list price Seller Drive, Anytown Estimated List Price Range: $ 129,000 – $ 132,000 Estimated Sale Price Range: $ 125,000 – $ 128,000

Comparative Market Analysis The Pricing Pyramid 60% 75% 90% 30% 10% Market Value +15% +10% -10% -15% This graph illustrates the importance of pricing correctly. The centre line represents market value. As you move above this market value, you attract a much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers.

Comparative Market Analysis Market Activity Activity Weeks on the Market This chart illustrates the level of excitement and interest in a new listing over time. When a property is first listed, it generates a very high level of interest from prospective buyers which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this activity.

Comparative Market Analysis Consequences of Overpricing The strategy of overpricing your property – knowing that you can reduce the price later – might make sense at first glance. However, it seldom works. In fact, Sellers who overprice their properties, even just 10% above market value, often end up getting less than they would if they had priced it properly from the start. Here is why: A high price on your property makes other comparable properties more attractive, so you actually help to sell your competition. Fewer buyers will respond to ads, fewer Salespersons will show your property to their buyer clients, and you will get fewer serious offers. Inflated prices often lead to mortgage rejections and critical lost time waiting for finance approvals that don’t go through. Reducing the price after buyers have begun to perceive your home as a “stale” listing will not generate nearly as much interest as if you had priced it properly from the start. This is why correctly pricing your property to coincide with its window of maximum market exposure and buyer interest is so important.

Comparative Market Analysis Seller’s Net Sheet Sale Price: Less: real estate fee Less: HST (13%) Less: legal fees Less: Mortgage balance Less: Mortgage penalty Net After Expenses $_________________

Comparative Market Analysis Preparing Your Home to Sell When presenting your home to prospective buyers, first impressions are crucial. Buyers begin judging your home the moment they see it, and generally they prefer homes that are well –maintained, clean and clutter free homes - - homes they can picture themselves living in. That is why home improvements, particularly if they address the anticipated needs of buyers, can boost your home’s saleability and sale price. Here are a few proven, cost-effective tips that will help your home look its best: Clean and tidy the entrance, clear stairs and halls, store all excess furniture Brighten interiors with fresh, light-toned paint Shampoo carpets, clean and wax floors Organize countertops – remove appliances if necessary to make them look spacious Organize and clean out closets to make them look larger Clean and freshen bathrooms, put out clean towels, minimize clutter Clean mirrors and windows to make them sparkle Organize and clean basement and garage Perform necessary minor repairs and touch-ups to walls, windows, fixtures, etc. Mow and rake the lawn, trim hedges, weed and edge gardens Sweep driveways and sidewalks, pick up any litter Repair gutters and eaves, touch up exterior paint Plant extra flowers for colour, or place potted plants beside the front door In the winter months, keep driveway and walkways clear of ice and snow Hang a seasonal or decorative wreath on front door Make necessary repairs to fences, exterior light fixtures, screens, shutters Interior Exterior