Development of the Internet and the effects on mass media and society Presented by Katie Felong

Development of the Internet  December 1969  Advanced Research Projects Agency (ARPA) went online and connected 4 major American universities, which provided a link in case a military attack that destroyed communication systems  1973  Electronic mail introduced by a scientist in Cambridge, Massachusetts  1976  Jimmy Carter and his running mate use to plan campaign events

Development of the Internet (Continued)  1982  The term “Internet” is used for the first time*  1985  America Online debuts , electronic bulletin boards, news and other information*  1989  Dial up internet  Tim Berners- Lee dubs “The World Wide Web”

Development of the Internet (Continued)  1994  White House Launches their website   Mass marketing campaigns launched via  Term “spamming” is introduced  1995  Vatican launches their website

Development of the Internet (Continued)  1996  45 million people using the Internet  30 million in North America  9 million in Europe  6 million in Asia/ Pacific  43.2 million households own a computer and 14 million are online  1997  The term “Weblog” is shortened to “Blog”*

Development of the Internet (Continued)  1999  Napster launched  Myspace launched  2000  “Down like a dot-com”  2002  58.5% of the US population uses the internet  2003  Facebook developed  2004  Google goes online  2005  Youtube launched  2006  Twitter launched

“Global Village”  Term coined by Marshall McLuhan  Explains how the world is connected because of electronic technology  People are able to be connected at the click of a mouse  Colleges  Scientists  Hospitals  Friends  Family  People half way across the globe using the Internet

Mass Media  Cellphones, Blackberries, iPhones, AIM, Skype, Chatrooms, MySpace, Facebook make it easy to connect.

Societal Impact  Children born after 1985 don’t remember a life without cellphones, computer and the internet  Some studies show that too much screen time can be damaging to a child’s physical health (such as obesity) and cognitive development  Children under the age of 5 shouldn’t need play with anything “electronic”  Impairs creativity