2 -1  Market geography  Housing options  Promoting your market area 2. 50+ Communities and Properties.

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Presentation transcript:

2 -1  Market geography  Housing options  Promoting your market area Communities and Properties

2 -2 Market Geography 2000 Census showed majority (84%) of Canadians aged 65 and older lived in one of four provinces:  Ontario  Quebec  British Columbia  Alberta

2 -3  Title of "Senior Capital" is shared by Victoria, B.C. and St. Catherines- Niagara area.  Most seniors live in urban areas.  Most seniors stay in their own homes to their 70s and 80s Market Geography

2 -4  Independent Living  Assisted Living  Continuing Care  Care Facilities Housing Options

2 -5  Remaining in the current residence  Aging in the community in a different residence  Relocating for the last time to a community that provides a range of options Aging in Place

2 -6  Ability to perform activities of daily living (ADLs) is key:  Eating  Dressing  Getting into or out of a bed or chair  Taking a bath or shower  Using the toilet  Facility should be a match for faculties and abilities Preparing to Age in Place

2 -7  Active-adult communities offer a range of services, social events, amenities, and activities to attract and serve residents. Active-Adult Communities

2 -8  Single-family homes  Attached homes, duplexes, townhomes  Condominiums  Manufactured and mobile homes  Cluster housing  Subdivisions  “Try-before-you-buy” option Active-Adult Housing Options

2 -9  Apartments are small and easy to maintain  Seniors can socialize with comfort, safety, and security  No medial or custodial care provided Seniors-Only Apartments

2 -10  Second living units installed on a temporary basis and are built so they can be easily moved  Typically occupied by individuals 65 years or older  Construction subject to National Building Code of Canada requirements Garden Suites

2 -11  Sharing a home with a roommate  Strategy for aging in place  Organizations help with match up Shared Housing

2 -12  Private apartments  Independent living with privacy, supervision 24/7  Common social areas and communal meals  No medical care Independent Supportive Living

2 -13  Fills in the gap when the caregiver must work during the day or needs a respite  Offers supervision, often a noon meal, social and education activities, and support groups Senior Day Care

2 -14  May be offered by independent supportive, assisted living, and continuing care retirement communities  Can provide vacations and care giver respite  Try out as a possibility Short-Term Stays

2 -15  Intermediate step between independent living and care facilities  Assistance with daily activities  For those who cannot live on their own, are ambulatory, but do not need nursing care Assisted Living

2 -16  Increasing levels of care at one location as residents’ needs change  Provides security of being taken care of through stages of aging  Residents can maintain friendships  Large buy-in fee, annuity purchase, monthly fees  Not for the budget conscious Continuing Care Retirement Communities

2 -17  Simple small assisted living facilities  Personal and custodial care  Converted private homes, unofficial  4 to 10 residents Board and Care

2 -18  Personal care and medical care around the clock  Short-term residents who are recovering  Long-term residents who cannot care for themselves Nursing Homes

2 -19  Allows caretakers occasional time off to recoup emotionally, handle other family responsibilities  Alternative is short-term stay in an assisted-living facility Respite Care

2 -20  Specialize in care of patients with dementia  Caring for patient at home means families need to think about: Security and safety of environment Day care facility availability Interaction and recreation opportunities Alzheimer's Care Facilities

2 -21  Use of the property may change as owners progress through life stages Second Homes, Future Retirement?

2 -22  Use rental income to offset as much of mortgage and expense  Sell primary home and refurbish rental home  Sell both homes and purchase new home Converting Rental to Retirement

2 -23  What picture do the data present?  How does it compare to the buyers you encounter most frequently in your market? Typical Second Home Buyer

2 -24  Help buyers evaluate and balance the pros and cons Promoting Your Market Area

2 -25  Medical  Market  Transportation  Community & Activities  Fitness  Climate  Services  Senior and Aging Services  Property Features Checklist for Promoting Your Market Area

2 -26  Most important factor in choosing retirement location  Be prepared with information on cost of living factors Cost of Living