PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. A Quick Cruise to Key Business Research Tools Mary Forman – SWALL Meeting - April 11, 2008

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 2 A Quick Cruise to Key Business Research Tools IT & Telecom Research, Reports & Services –Forrester Research Market Research, Reports & Services –comScore Media Metrix –Corporate Executive Board –Mintel Comperemedia –Corporate Insight Credit & Financial –SNL Financial

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 3 Forrester Research Forrester Research, Inc. An independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology Technology Square Cambridge, MA Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 4 Forrester Research IT & Telecom Research, Reports & Services (ITTRRS) is a $2.8B industry. The key players are: Gartner – 43% IDC – 12% Forrester – 7%

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 5 Data Business Data Services Consumer Technographics® Research RoleView Inquiry Community Forrester Leadership Boards Events Teleconferences Workshops Consulting Effective Use Of Technology Innovation & Organizational Design Supply & Demand Networks IT Sourcing Customer Experience Design & Evaluation Forrester Research

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 6 Forrester Research Access is roles based; you can search or browse

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 7 Forrester Research The business has access to consumer research on the adoption of technology

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 8 Forrester Research IT has access to technology and vendor information

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 9 comScore, Inc. Maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online Sunset Hills Road, Suite 200 Reston, VA Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 10 comScore, Inc. Web Traffic Measurement is a $203M industry. It is a subset of the $29.7B Market Research, Reports & Services (MRRS) industry. The key players are: Nielsen/Net Ratings- 40.5% comScore- 32.7% Hitwise- 19.7% comScore Media Metrix is the audience measurement division of comScore, Inc.

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 11 comScore, Inc. Media Metrix Their products offer: Comprehensive metrics detailing online media usage for home, work and university audiences Complete online visitor demographic analysis Online buying power metrics to segment audiences based on actual consumer purchases Detailed measurement of 101 U.S. local markets Qualitative consumer information, seamlessly integrated with passively captured online usage data Meaningful measurement of key ethnic segments Global audience measurement in dozens of countries

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 12 comScore, Inc. Media Metrix Looking for Internet usage of banking sites in the U.S. by women at home, ages

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 13 comScore, Inc. Media Metrix Results of the search

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 14 Corporate Executive Board Provides best practices research, decision support tools, and executive education to a membership of over 4,700 corporations and not-for-profit institutions. Research addresses issues related to corporate strategy, operations, and general management North Lynn Street Arlington, VA Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 15 Corporate Executive Board The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players focused on different types of market research: The Nielsen Company - 13% IMS Health, Inc. - 7% TNS (Taylor Nelson Sofres) plc - 7% WPP Info, Insight & Consultancy - 6% GfK AG - 5% Ipsos - 4% Synovate - 3% Corporate Executive Board - 2%

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 16 Corporate Executive Board

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 17 Corporate Executive Board

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 18 Corporate Executive Board

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 19 Mintel Group - Comperemedia Mintel Group A global supplier of consumer, media and market research West Hubbard Street, Fl 8 Chicago, IL Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 20 Mintel Group - Comperemedia The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like $65M) focused on different types of market research. The Nielsen Company - 13% … Corporate Executive Board - 2% … Mintel Group -.02%

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 21 Mintel Group - Comperemedia Mintel’s products include: Comperemedia - a searchable competitive database tracking direct mail and print advertising in the U.S. and Canada, as well as in the U.S. – They have virtually no competitors in this space.

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 22 Mintel Group - Comperemedia Tracking your competitors’ direct mail campaigns in the retail banking space

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 23 Mintel Group - Comperemedia Searching for consumer campaigns in the credit card space during January and February that are considered to be innovative.

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 24 Mintel Group - Comperemedia You can see the creative piece

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 25 Mintel Group - Comperemedia You can also see the details behind the creative piece

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 26 Mintel Group - Comperemedia More details behind the creative piece

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 27 Corporate Insight Corporate Insight, Inc. A market research and consulting firm, specializing in delivering competitive intelligence to the global financial community Third Avenue, 27th Floor New York, NY Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 28 Corporate Insight The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like Corporate Insight) focused on different types of market research. The Nielsen Company - 13% … Corporate Executive Board - 2% … Corporate Insight – who knows?

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 29 Corporate Insight Their products are: Annuity Monitor Broker Monitor e-Monitor Bank Monitor Mutual Fund Monitor Mutual Fund Monitor – Advisor Credit Card Monitor

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 30 Corporate Insight

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 31 Corporate Insight Key deliverables include competitor site films and targeted reports

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 32 Corporate Insight Details of what’s included in the latest Vanguard site video.

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 33 SNL Financial SNL Financial LC Collects, standardizes and disseminates all relevant corporate, financial, market and M&A data — plus news and analysis — for the following industries: banking, specialized financial services, insurance, real estate, energy and media/communications. 1 SNL Plaza Charlottesville, VA Telephone:

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 34 SNL Financial The Credit & Financial (C&F) Information industry is a $38.5B industry. The key players are: Bloomberg L.P. - 13% Reuters Group PLC - 12% Standard & Poor's - 8% Moody's Corporation - 6% Thomson Financial - 6% Experian Group Limited - 5% TransUnion LLC - 4% And then… there’s SNL - 0.4%

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 35 SNL Financial SNL products include: The SNL DataSource databases SNL Interactive databases Y-Merge Analytics banking database IRWebLink SNL Corporate Performance Graphs SNL news, commentary, and research publications SNL data publications

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 36 SNL Financial This is a one-stop shop for banking and insurance information – both industry and company.

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 37 SNL Financial

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 38 SNL Financial

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 39 SNL Financial

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 40 SNL Financial Mapping – Wachovia Bank locations

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. 41 Sources Outsell, Inc. Publisher websites (private and public sides)

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.