Maximize Your Profits by

Open your eyes … How do you maximize profits? –Each StarterSSL sale = 10$ profit (based on normal buy price) –Each QuickSSL Premium sale = 120$+ profit –Each True BusinessID sale = 144$+ profit –1 QuickSSL Premium sale generates more profit than multiple StarterSSL sales !! It is VITAL to therefore sell the right product to the right customers FreeSSL.com allows you to –Meet your customers needs through delivering the right product and in turn maximize your profits

Know your customers StarterSSL is ideal for securing –Low volumes of ecommerce transactions (e.g 10’s per week) –Low ecommerce transaction values (e.g typical sale less than 50$) –Non ecommerce applications e.g simply securing data entry, protecting username/password access, securing mail servers etc –Entry level/first time e-merchants –Test and development websites, closed group user bases StarterSSL is a perfect solution for customers with a low budget and who do not require a strong international brand of SSL to maximize end user confidence

Know your customers Professional Level certificates are ideal for securing –Medium to high volumes of ecommerce transactions (e.g sites with high 10’s, 100’s+ transactions per week) –High ecommerce transaction values (e.g typical sale more than 50$) –Any professional application requiring to maximize end user confidence through an internationally accepted brand of SSL –Organizations requiring security from a highly credible, long-time established WebTrust compliant Certification Authority who own their own roots that are already present in all popular browsers Professional Level certificates are a perfect solution for customers who require an internationally recognized brand of SSL to maximize end user confidence, using enterprise class certificates delivered from the second largest CA in the world

3 Stages to Maximise Profits 1.Educate and inform There is much confusion in the market place The most expensive SSL certificates are 40 times the cost of the cheapest SSL Customers need to be made aware of the most important factors to consider 2.Understand your customers requirements Sell products that match your customers requirements Recommend with justification which product to use Always offer the alternative solution to ensure maximum sales conversion for all customer types 3.Sell Go for the WIN WIN scenario Meet your customers needs and in turn maximize your profit

Stage 1: Educate and Inform Offer security expertise by providing –Basic information on SSL, market background –Key considerations in choosing a SSL vendor and certificate type –Reasons and justifications on why to buy your SSL products Generate the need for SSL –Inform customers about why security is essential and of the many applications that can use SSL, beyond ecommerce Provide online resources such as those on FreeSSL.com: –FAQs for general, technical advice –White papers, product pages, application notes and examples –Comparison tables, wizards –Use the extensive marketing collateral provided for Resellers by FreeSSL.com

Stage 2: Understand your customers requirements Offer professional level certificates where –Transaction volumes and values are high –Internationally accepted SSL brands are required –Security is required from a highly credible, long-time established WebTrust compliant Certification Authority who own their own roots that are already present in all popular browsers –Customer requires a single root certificate (ie no chained install) –99 percent browser and web server compatibility is required –Multi year SSL certificate validity is required –Active site seal with customer’s business name and/or date/time stamp embedded into seal is required –Any application requiring to maximize end user confidence using enterprise class certificates delivered from the second largest CA in the world

Stage 3: Sell Sell Sell Make your product recommendation –Based on sound logic and common sense –If the customer is correctly informed he/she will understand and trust the recommendation Offer the alternative –The customer is always right! –E.g. if their requirement matches a Professional Level certificate, offer the StarterSSL as well in case they do not have the budget –Offering the alternative can strengthen the argument, further develops trust and builds the opportunity for repeat business Go for the WIN WIN scenario –Meet your customers needs through delivering the right product and in turn maximize your profits