Consistently Surprising Surprisingly Consistent

Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee Big On Laughs & Listener Loyalty The Bob & Tom Show’s quick wit, legendary sense of humor and authentic conversation draw listeners to the show. These are the same attributes that make The Bob & Tom Show the perfect solution for an advertiser looking to stand out from the crowd and rise above their competition.

The Bob & Tom Show is: National Audience Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere! World wide on the American Forces Radio Network Nationwide on SirusXM* Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

Males Stations Ranked #1, #2 or #3 in Metro Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M WOFX-FMCINCINNATIKURQ-FMSAN LUIS OBISPO KBER-FMSALT LAKE CITYKONE-FMLUBBOCK WFBQ-FMINDIANAPOLISWKLC-FMCHARLESTON, WV WQMF-FMLOUISVILLEKXRX-FMTRI-CITIES WTUE-FMDAYTONKDAL-FMDULUTH KGGO-FMDES MOINESKKRQ-FMCEDAR RAPIDS WRFQ-FMCHARLESTONWWVR-FMTERRE HAUTE KKFM-FMCOLORADO SPRINGSKBOY-FMMEDFORD WIOT-FMTOLEDOWCFF-FMCHAMPAIGN WIBA-FMMADISONKRCH-FMROCHESTER, MN KKGL-FMBOISEKEGI-FMJONESBORO WKQQ-FMLEXINGTONKRRX-FMREDDING WFWI-FMFT. WAYNEKSNQ-FMTWIN FALLS KIXA-FMVICTOR VALLEYWKHY-FMLAFAYETTE WJXQ-FMLANSINGWIHN-FMBLOOMINGTON WNCD-FMYOUNGSTOWNWMEQ-FMEAU CLAIRE WRQK-FMCANTONKCRR-FMWATERLOO KTUX-FMSHREVEPORTWHBR-FMPARKERSBURG WRQE-FMAPPLETON/GREEN BAYWVNA-FMFLORENCE, AL KXUS-FMSPRINGFIELD, MOWZRX-FMLIMA WGBG-FMSALISBURYKMHK-FMBILLINGS KIOC-FMBEAUMONTKROR-FMGRAND ISLAND KFLY-FMEUGENEKFXS-FMRAPID CITY KCQQ-FMQUAD CITIESKZCD-FMLAWTON WGLO-FMPEORIAWZXR-FMWILLIAMSPORT KWMX-FMFLAGSTAFFWHBZ-FMSHEBOYGAN WGBF-FMEVANSVILLEWOTT-FMWATERTOWN KARX-FMAMARILLOKBYZ-FMBISMARCK WQHZ-FMERIEWZNX-FMDECATUR WGLX-FMWAUSAUKLKK-FMMASON CITY

Males Stations Ranked #1, #2 or #3 in Metro Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M KBER-FMSALT LAKE CITYKURQ-FMSAN LUIS OBISPO WFBQ-FMINDIANAPOLISKONE-FMLUBBOCK KRXO-FMOKLAHOMA CITYWKLC-FMCHARLESTON, WV WQMF-FMLOUISVILLEWGFN-FMTRAVERSE CITY WTUE-FMDAYTONKDAL-FMDULUTH KDFO-FMBAKERSFIELDKKRQ-FMCEDAR RAPIDS WRFQ-FMCHARLESTONWWVR-FMTERRE HAUTE KKFM-FMCOLORADO SPRINGSKBOY-FMMEDFORD WIOT-FMTOLEDOWCFF-FMCHAMPAIGN KTHR-FMWICHITAKRCH-FMROCHESTER, MN WIBA-FMMADISONKEGI-FMJONESBORO KKGL-FMBOISEKRRX-FMREDDING WKQQ-FMLEXINGTONKSNQ-FMTWIN FALLS WFWI-FMFT. WAYNEWKHY-FMLAFAYETTE KHKK-FMMODESTOKXDG-FMJOPLIN KVRV-FMSANTA ROSAWIHN-FMBLOOMINGTON KIXA-FMVICTOR VALLEYKXGE-FMDUBUQUE WJXQ-FMLANSINGWMEQ-FMEAU CLAIRE WNCD-FMYOUNGSTOWNKCRR-FMWATERLOO WRQK-FMCANTONWHBR-FMPARKERSBURG KTUX-FMSHREVEPORTWVNA-FMFLORENCE, AL WRQE-FMAPPLETONWZRX-FMLIMA KXUS-FMSPRINGFIELD, MOKMHK-FMBILLINGS WGBG-FMSALISBURYKROR-FMGRAND ISLAND KIOC-FMBEAUMONTKFXS-FMRAPID CITY KFLY-FMEUGENEKZCD-FMLAWTON WGLO-FMPEORIAWZXR-FMWILLIAMSPORT KWMX-FMFLAGSTAFFWHBZ-FMSHEBOYGAN KKBD-FMFT. SMITHWOTT-FMWATERTOWN WGBF-FMEVANSVILLEKBYZ-FMBISMARCK WQHZ-FMERIEWZNX-FMDECATUR WGLX-FMWAUSAUKLKK-FMMASON CITY

Audience Profile

Average Age 40.4 Average HH Income $74,954 Average # In HH 3.1 Average # Children In HH 2.0 Listener Profile Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQH Means and all other – MRI Spring 2011, Base Adults 18+ Base: Adults Male76% Female24% Composition-Base Persons % % Composition-Base Persons 18+ Graduated High School37.9% Attended College36.5% Household Income $50k+62.1% Household Income $75k+44.4% Household Size % Household Size % Household Size % Composition-Base Adults 18+ Single27.5% Married63.6% Divorced/Separated/Widowed17.1% Own a Home77.2% Work full/part time75.1% Work in Professional Ind.11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office15.9% Work in Construction & Main.13.1% Work in Other Industry25.6%

Males and Males Listener Product Usage Automobiles/Automotive Supplies Beverages Clothing & Shoes Dining Out Electronics Financial Services Health & Personal Care Products Home Appliances/Furnishings/Improvements Leisure Activities Pet Products Shopping Snacks Travel

Automotive and Automotive Supplies Male Listeners are Consumers of: Bought or Leased New Vehicle Bought Used Vehicle Decision Maker for Vehicle Primary Person-Maintenance DIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers Bought or Leased New Vehicle Bought Used Vehicle Decision Maker for Vehicle Primary Person-Maintenance DIY-Maintaining Vehicle Did Tune-Up Replaced Brake Lining or Pad Bought Air Filters Bought Anti-Freeze/Coolant Bought Batteries for Vehicle Bought Motor Oil Bought Oil Filters Bought Tires Bought Windshield Wipers How to Read: Men who bought/leased a new vehicle in the last year are 66% more likely to listen to The Bob & Tom Show than the general population of Adults Men last year Index to A18+ Men last year Index to A18+ Source: MRI Spring 2011, Base Adults 18+

Beverages Drink Alcoholic Beverages Drink Beer/Ale Drink Water/Seltzer Drink Diet Cola Drinks Drink Non-Diet Soft Drinks Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who drank alcoholic beverages are 110% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of:

Clothing & Shoes Male Listeners are Consumers of: Athletic Shoes Men’s Clothing Shoes Sports Clothing Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who bought Athletic shoes in the last year are 107% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Restaurants Male Listeners are Consumers of: Dined Out in the last month Ate in Family Restaurants/Steak house in the last 6 months Used Fast Food/Drive-In in the last 6 months Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who dined out in the last month are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Electronics Male Listeners are Consumers of: Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have a HD TV Set Have a Large Screen TV Set Went to Video Store in last month Bought Pre-Recorded Tapes/CDs Bought Batteries in last 6 months Own a cell/digital Phone Own a Home Personal Computer Decision Maker for Home PC Bought Home PC in last 2 years Use PC at Work Have Call Waiting on Phone Have Caller ID on Phone Personally Used 800/888/900 #s Decision Maker for TV Set Have an HD TV Set Have a Large Screen TV Set Went to Video Store in last month Bought Pre-Recorded Tapes/CDs Bought Batteries in last 6 months Own a cell/digital Phone Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who own a home personal computer are 93% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Financial Services Male Listeners are Consumers of: Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards Have Savings Account Have Interest Checking Acct. Have Non-Interest Checking Acct. Have 1st Home Mortgage Own Securities Have IRA or 401K Have Credit Card in own name Have 3+ Credit Cards Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who have a savings account are 101% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Health & Personal Care Products Male Listeners are Consumers of: Used Adhesive Bandages < 6 mos. Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/Sunscreen Used Vitamins/Dietary Sup. Used Adhesive Bandages < 6 mos. Used Cold/Sinus/Allergy Remedies Used Cough Drops (Non-Rx) Used Headache Relievers (Non-Rx) Used Upset Stomach Remedies Used Lip Care Products Used Aftershave Lotion & Cologne Used Deodorants/Antiperspirants Used Shaving Creams or Gels Used Razor Blades Used Disposable Razors Used Electric Shavers Used Dental Floss Used Mouthwash Wear Prescriptive Eyeglasses Used Suntan/Sunscreen Used Vitamins/Dietary Sup Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who used adhesive bandages in the last 6 months are 86% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Home Appliances/Furnishings/Improvements Male Listeners are Consumers of: Bought HH Furnishings in last yr Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home Improvements Bought Tools Bought HH Furnishings in last year Bought HH Appliances/Durables Did Home Remodeling Did Home Improvements DIY of Home Improvements Bought Tools Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who bought household furnishings in the last year are 72% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Leisure Activities Male Listeners are Consumers of: Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket Go Camping Barbecue Go to Bars/Night Clubs Play Cards Surf the Net Play Video Games Attend Movies Participate in Sports Attend Sporting Events Play Golf Exercise Regularly (2+ times/wk) Bought Sports Recreation Equip Bought Lottery Ticket Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who went camping in the past year are 182% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Pet Products Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) Owns a Cat Owns a Dog Used Cat Food (last 6 mo) Used Dog Food (last 6 mo) Used Cat/Dog Treats (last 6 mo) Used Tick Care Prod (in last yr) Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who own a cat are 161% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of:

Shoppers Male Listeners are: Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply store Ordered By Internet Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who shop in Appliance, Hardware or Electronic stores are 80% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Snacks Male Listeners are Consumers of: Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks Chewing Gum Breath Fresheners Mints Hard Roll Candy Regular Size Candy Packages of Miniature Candy Nuts Popcorn Corn/Tortilla Chips & Cheese Snacks Potato Chips Pretzels Cookies Doughnuts Snack Cakes Ice Cream Bars/Sandwiches Ice Cream/Ice Milk/Sherbet Meat Snacks Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who bought chewing gum in the last 6 months are 67% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+

Travel Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park Took a Plane Trip in Last Year Took a Domestic Trip Took a Domestic Personal Trip Took a Domestic Business Trip Took a Foreign Trip Stayed in a Hotel/Motel Visited a Theme Park Men last year Index to A18+ Men last year Index to A18+ How to Read: Men who took a plane trip in the last year are 48% more likely to listen to Bob & Tom than the general population of Adults 18+ Source: MRI Spring 2011, Base Adults 18+ Male Listeners are Consumers of:

2011 Delivers the message for… Advance Auto Parts AutoZone NBC Networks GoToMyPC.com Office Depot Select Comfort Ace Hardware Goodyear Home Depot Progressive Insurance Busch Light JC Pennys State Farm Insurance Coors/Miller Paramount Pictures Sears Wal-Mart Kohl’s Johnson & Johnson NAPA Automotive Hilton Hotels Turner Broadcasting Vermont Teddy Bear PajamaGram.com Pro Flowers Mini Cooper Tom Tom Go Seadoo CBS ESPN Yahoo! Samuel Adams Legalzoom.com Lifelock Quicken Alka Seltzer