1 © 2001, Cisco Systems, Inc. All rights reserved. © 2003, Cisco Systems, Inc. All rights reserved. Cisco IP Telephony Dave Corley Engineer, IP Communications Business Unit Cisco Systems

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2 © 2003, Cisco Systems, Inc. All rights reserved. 2 Agenda What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 3 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 3 © 2003, Cisco Systems, Inc. All rights reserved. 3 Agenda What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 4 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 4 © 2003, Cisco Systems, Inc. All rights reserved. 4 Applications (Voic /IVR) Mainframe cabinet Proprietary Processor Card(s) Proprietary interface Voice Path (TDM) Signaling Path Proprietary terminals Standard interface PSTN Proprietary interface Proprietary Line Card(s) Proprietary Trunk Card(s) Proprietary interface Proprietary TDM Switch Card(s) TDM PBX Architecture

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 5 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 5 © 2003, Cisco Systems, Inc. All rights reserved. 5 Standard OR Proprietary Interface Standard Processor High Availability Server Call Processing Application Standard interface IP to PSTN Gateway Standard interface Applications Voice Path (TDM) Signaling Path TCP/IP Network PSTN Standard interface IP phones and PC applications IP IP PBX Architecture

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 6 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 6 © 2003, Cisco Systems, Inc. All rights reserved. 6 Practical Example Migration – Before IPC Installation V V Other Apps Server(s) Branch 1 Branch (n) Branch 2 Central Site IP WAN PSTN/DSN Legacy TDM PBX EKTS/ PBX Legacy VM Inter-site Calls

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 7 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 7 © 2003, Cisco Systems, Inc. All rights reserved. 7 Practical Example Migration – After IPC Installation Contact Center Server(s) IP-IVR Server(s) Unified Messaging Server(s) Cisco CallManager Cluster V V V Other Apps Server(s) Central Site IP WAN PSTN/DSN Branch 1 Branch (n) Branch 2 Inter-site Calls

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 8 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 8 © 2003, Cisco Systems, Inc. All rights reserved. 8 Agenda What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 9 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 9 © 2003, Cisco Systems, Inc. All rights reserved. 9 Where Is IP Communications Today? In the last 18 months, all major communication suppliers have announced that their next- generation products will be based on IP For many businesses, it is no longer a question of If, but When The business case for IP telephony is increasingly driven by measurable gains in end- user productivity

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 10 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 10 © 2003, Cisco Systems, Inc. All rights reserved. 10 IP Communications: Here and Now Source: InfoTech, 2002 Timeframe to Begin Implementing IP Telephony 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% % 44% 77% 84% Financial/ Insurance Retail/ Wholesale Services/ Utilities Manufacturing Education/ Government Market Demand By Industry Segment 10 Percentage of sites that are “very likely” to deploy VoIP within four years

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 11 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 11 © 2003, Cisco Systems, Inc. All rights reserved. 11 Over Half of US Businesses Using IP Telephony 11 Source: InfoTech, December 2002 The “Second Chasm” Between Initial Implementation and Committed Migration The “First Chasm” to Conduct Initial Trials of IP Telephony Has Essentially Been Crossed Percentage of US Enterprises Using IP Telephony More than 5 sites At Least 1 Site 80% 0% 20% 40% 60% % 40% 3% 20% 54% 16% 8%

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 12 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 12 © 2003, Cisco Systems, Inc. All rights reserved. 12 A History of Voice Technologies at Cisco Cisco Ships Personal ISDN Router with POTS StrataCom Acquisition— Voice Over Frame Relay Cisco Releases Voice/Data Routers Selsius Acquisition— IP PBX, IP Phones Cisco Enables Largest Public VoIP Network at China Unicom 539 Voice Patents Granted or Pending; RFCs on SIP, H.323, and MGCP First VoIP Call from Space Using Cisco SoftPhone Cisco ships 1,000,000 th IP Phone and 1,000,000 th Unity Mailbox

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 13 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 13 © 2003, Cisco Systems, Inc. All rights reserved. 13 Cisco IP Communications Installations Worldwide Cisco has shipped over 1,600,000 IP phones Over 6,700 IP communications customers worldwide Cisco Systems, has 35,000 employees using IP telephony worldwide—over 130 PBXs replaced globally Cisco Executives, including all CXOs, using Cisco IP Phones IP Telephony Market leader with 52% market share (Synergy Research )

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 14 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 14 © 2003, Cisco Systems, Inc. All rights reserved. 14 Must Haves: Reliable, Scalable, Accessible Service Highly Available Exponentially Scalable Electrical Grid Universally Accessible Call Agent App Server IP Phone PSTN Gateway Communications Grid

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 15 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 15 © 2003, Cisco Systems, Inc. All rights reserved. 15 The IP Communications “Hierarchy of Needs” Enhanced Collaboration Legacy Integration Business Virtualization Transport Efficiency Progressive Productivity 15 “Help me save money” “Work smoothly with what I have” “Let me communicate any time, from anywhere” “Help me work across boundaries inside and outside my business” “Give me a productivity edge over my competition”

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 16 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 16 © 2003, Cisco Systems, Inc. All rights reserved. 16 IT Staff End User Less time spent managing spares for multiple brands X X Less time checking voic because calls follow user Improved telecommuter productivity Ubiquitous access to PBX features for mobile workers Access to PBX features at remote sites End users can complete more tasks without assistance X X Faster moves, adds and changes X X How Do IP Communications Drive Productivity? X X X X X X Source: Sage Research, September 2002 Access to PBX features at remote sites X X Decreased reliance on external vendor services X X 16

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 17 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 17 © 2003, Cisco Systems, Inc. All rights reserved. 17 Still Looking for the Killer App? 17 Conference ManagerInventory CheckFlight ScheduleEmployee DirectoryStock TickerPurchase ReqsOutlook IntegrationRoom ServiceAdvertisingEmergency BulletinWake-Up ServiceHeadline NewsTime CardsClass RegistrationLocal AttractionsEmployee BenefitsUnified MessagingShipment TrackingAccount Codes Phone Call © 2001, Cisco Systems, Inc. All rights reserved.

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 18 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 18 © 2003, Cisco Systems, Inc. All rights reserved. 18 Agenda What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 19 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 19 © 2003, Cisco Systems, Inc. All rights reserved. 19 Call Control Applications Endpoints Gateways ICS 7750 Catalyst SRST BTS Personal Assistant IP Contact Center Unified Messaging Conference Manager 7900 Series SoftPhone ICS /2600/ 3600 Series 2400/2600/ 3600 Series AS5400 MGX 8850 MCS 7835 Cisco’s Comprehensive Voice Systems Portfolio 3550 Series 3550 Series 2950 Series 2950 Series Catalyst Switches 6500 Series 4500 Series PGW 2200

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 20 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 20 © 2003, Cisco Systems, Inc. All rights reserved. 20 Cisco IP Phones and Terminals , 7910sw 7960 Softphone ATA- 186/188 VG Basic IP Phones Mid-range IP Phones Special Function IP Phones Station Gateways 7940

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 21 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 21 © 2003, Cisco Systems, Inc. All rights reserved. 21 Agenda What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 22 Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 22 © 2003, Cisco Systems, Inc. All rights reserved. 22 The Future Executive Phone Sets Integrated Web Services MLPP Security Video Wireless SIP … and an end-to-end solutions focus to derive even more value from all network components

23 © 2002, Cisco Systems, Inc. All rights reserved. Presentation_ID