S.P.O.T. Saving Pets On Time A standardized communication network for a quick and comprehensive recovery in placement of pets CS410 Red Team Professor Janet Brunelle Milestone1 Presentation April 15, 2010

Red Team Or’Sasha Brooks Project Manager Mark Hall Financial Specialist Christopher Meir Documentation Specialist John Sofranac Web Developer Eli Leyman Hardware Specialist Katherine Kenyon Marketing Specialist Adam Heishman Software Specialist April 15, 20102S.P.O.T. Ralph Horn Animal Control Officer Anne Wheeler Portsmouth Humane Society Associate

Who’s Best For The Position Or‘Sasha Brooks - Project Manager – Leadership Certificate (April 2009), previous management experience, is organized and responsible Adam Heishman - Software Specialist -Architecture and design knowledge Katherine Kenyon – Marketing Specialist - Quantitative analysis, good research skills Mark Hall - Financial Specialist - Great researching skills, good with numbers Ely Leyman- Hardware Specialist - Architecture and design knowledge John Sofranac -Web Developer -Experience with HTML, CSS Christopher Meier - Documentation Specialist - Creative, Experience with CS4 April 15, 20103S.P.O.T.

Problem Statement Agencies that support lost or unwanted animals lack a sufficient communication network. April 15, 20104S.P.O.T.

Overcrowding Effects on Animals Animal begin fighting. Animals become overstressed. Animals become more prone to diseases. ex: Kennel Cough Innocent animals are euthanized. April 15, 20105S.P.O.T. Source: ASPCA

Owner’s Holding Costs Per Day Dollars April 15, 20106S.P.O.T. Source: Anne Wheeler

Average Shelter Costs 15,000 lbs of food consumed each year 14,000 lbs of cat litter $25.00 daily cost to feed and house a dog $18.00 daily cost to feed and house a cat 1 Over $2 billion is spent annually by local governments to shelter and ultimately destroy 8-10 million adoptable dogs and cats due to shortage of homes 2 Resources: Animal Shelter of the Wood River Valley 1 Pawprints and Purrs, Inc 2 April 15, 20107S.P.O.T.

Number of Pets Entering Animal Shelters Per Year 58.3% 41.7% Source: ASPCA April 15, 20108S.P.O.T.

SPCA Animals April 15, 2010 S.P.O.T. 9 Source: Ralph Horn

Before S.P.O.T. Animal April 15, S.P.O.T.

Provides a standardized communication network for a quick and comprehensive recovery in placement of pets while reducing costs, suffering, and the number of deaths. April 15, S.P.O.T.

With S.P.O.T. April 15, S.P.O.T.

April 15, 2010S.P.O.T.13

Customers Pet Owners SPCA Independent Shelters Rescue Groups Animal Control April 15, S.P.O.T.

Benefits More pets in homes (less strays) “It is impossible to determine how many stray dogs and cats live in the United States; estimates for cats alone range up to 70 million. – that is almost as many as the number of cats that are in homes (80 million)” 1 Less pets are euthanized, lives are saved. Lost pets are reunited with owners. Promotes the SPCA - Donations -Save money Source: 1 ASPCA April 15, S.P.O.T.

Local Listing of Adoptable Pets Listing of Lost/Found Listing of Rescued Pet Photos Videos Secure Online Service Web Interface Interface to SPCA Pet Database Interface to Animal Control Database Animal Control Contact Info Data Mining S.P.O.T. S.P.O.T. Has It All!

What will the customer need in order to use this product? Hardware -needs a device with an Internet connection could be a phone, computer, or other device Software -needs a web browser with support components used in the website could be Mozilla, Internet Explorer, or other browsers April 15, S.P.O.T.

What hardware and software will be required to build it? Hardware -High speed Internet connection to physically access data could be provided by an ISP -Storage device that can serve simultaneous requests for access could be provided by a server with hard drive Software -Database software that can store and retrieve information on storage device could be provided by Oracle or MySQL -Web interface to information stored on database could be provided by HTML, Javascript and PHP April 15, S.P.O.T.

April 15, Database Schema OwnerAnimalData miningShelter People that have interacted with shelters Animals on handStores statistical information Contains zip codes (for search radius) and shelter data. Contains owner metadata and pet statistics associated with that owner Contains animal metadata and list of animal breeds Each statistic point contains a tally and a date Name Phone number Address Species Name and addressGenderNo. of adopted breeds, species, ages, sex, color, etc. Phone numberAge and WeightHours No. of adopted petsBreedNo. of dropped-off breeds, species, ages, sex, color, etc. Kill v/s no-kill No. of drop-offsRetrieval and current location No. of injured petsCurrent locationNo. of euthanized breeds, species, ages, sex, color, etc. Photograph(s) Date entered S.P.O.T.

April 15, Trending gives statistical analyses over a given timeframe for any number of data factors (IE How many black cats adopted on October 31 st, 2009?). Occupancy returns lists of animals, limited via the various parameters, similar to performing a search using the website. At-risk evaluations allow polling of owners that have exceeded a limit on an “at-risk” activity and may be investigated. Reporting Comes In Three Varieties S.P.O.T.

April 15, Website Layout for Superuser S.P.O.T.

April 15, Website Layout for Administrative User S.P.O.T.

April 15, Website Layout for Registered User S.P.O.T.

April 15, Website layout for Limited User S.P.O.T.

Innovation Using Data Mining April 15, 2010S.P.O.T.25

Search Algorithm S.P.O.T.’s search algorithm will first determine all zip codes within the search radius entered, the given zip code being the center point. It will then scan entries that match the location, then eliminate potential matches based on species, then gender, then breed and finally age. April 15, S.P.O.T.

Insertion of Pet Into System April 15, 2010S.P.O.T.27

New User Registration April 15, 2010S.P.O.T.28

Remove Pet from System April 15, 2010S.P.O.T.29

Search for Pets in System April 15, 2010S.P.O.T.30

Sign up for Alerts April 15, 2010S.P.O.T.31

Work Breakdown Structure April 15, S.P.O.T.

Market Size There are about 5,000 independent community animal shelters nationwide 1 About 63 percent of all households in the United States have a pet. About 75 million dogs and about 85 million cats are owned in the United States. – In 2006, nearly half of pet owners, or 49.7%, considered their pets to be family members. 2 Source: 1 ASPCA.org 2 U.S. Pet Ownership & Demographics Sourcebook April 15, S.P.O.T.

Estimated 2010 Sales within the U.S. Market For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S. Breakdown: Food $18.28 billion Supplies/OTC Medicine $11.01 billion Vet Care $12.79 billion Live animal purchases $2.21 billion Pet Services: grooming & boarding $3.45 billion Source: APPA April 15, S.P.O.T.

Phase 2: Staffing Requirements TitleQuantitySalaryHoursHourly RateTotal Database Administrator1$78,24090$37.62$3, Computer Programmer2$80,030224$38.48$8, Web Developer1$76,00072$36.54$2, Project Manager1$126,840216$60.98$13, Software Engineer1$85,430216$41.07$8, Hardware Engineer1$100,18040$48.16$1, Total$38, % Overhead$15, Overall Total$53, Source: Bureau of Labor Statistics April 15, S.P.O.T.

Phase 2: Hardware Requirements DescriptionQuantityCost Per UnitTotal Cost Oracle License1$17, Servers2$5,899.13$11, Workstations4$853.54$3, Total$32, April 15, S.P.O.T.

Budget Overview April 15, S.P.O.T.

Price Line S.P.O.T. will be free to use as a browser for the general public It will also receive money from each shelter adoption from a monthly charge of $ In addition, S.P.O.T. will offer an option to help support the service via donations Many pet companies, such as Iams or Purina, may pay to advertise on the website as well April 15, S.P.O.T.

Break Even Analysis $475/month charge for each shelter 24 shelters total Overall initial investment: $86, Breaks even at the 8 th month ending the month at $91, April 15, S.P.O.T.

Return on Investment SPCA – More animals adopted – Less costs for feeding/euthanizing/body disposals of animals – More freed space – More donations from happy patrons – Profits from data mining Discover animal abuse – Animal factories – Negligent pet owners Statistical Data – Adoptions statistics (breed, shelter, location, etc) End-User (Pet Owner) – Increased chance of being reunited with lost pets – Find lost pets faster – Search available pets for adoption April 15, S.P.O.T.

What Are The Risks? April 15, S.P.O.T.

Save the Animals April 15, S.P.O.T.

References Adopt-a-pet.com. (2004). Adopt A Pet. Retrieved March 30, 2010 from Animal Shelter of the Wood Valley. Shelter Facts and Figures. Retrieved April 12, 2010, from ASPCA | Pet Statistics. (n.d.). ASPCA: The American Society for the Prevention of Cruelty to Animals. Retrieved March 31, 2010, from Bureau of Labor Statistics. Occupation o f Labor Statistics. Retrieved on April 12, 2010, from Industry Statistics & Trends. (n.d.). Welcome to the American Pet Products Association (APPA). Retrieved March 31, 2010, from Horn, Ralph. Personal Interview. Mathews County Animal Control, Mathews, VA, March 15, Market research statistics - U.S. Pet Ownership & Demographics Sourcebook. (n.d.). American Veterinary Medical Association. Retrieved March 31, 2010, from NCPPSP - Featured Research. (n.d.). National Council on Pet Population Study and Policy. Retrieved March 31, 2010, from Pawprint and Purrs, Inc. Education the key to awareness. Retrieved April 14, 2010 from Pawprints and Purrs, Inc Wheeler, Anne. Portsmouth Humane Society, Portsmouth, VA. March 16,2010. April 15, S.P.O.T.