MAST For Publishers Overview January, 2010

mOcean Value Proposition Solutions –mOcean solutions span the mobile marketing ecosystem - we understand all the pain points Team –Industry experts working to maximize mobile publisher revenue and mobile advertiser ROI Approach –Simplifying mobile advertising

Overview MAST for Publishers Streamlined toolset designed for mobile –Simplifies the complex nature of mobile campaign management and yield optimization –Sell more; traffic less Simplified campaign management workflow Internal ad sales inventory trafficking Inventory optimization over all 3 rd party ad networks Real-time reporting capabilities Permission-based user access

White Label Solution Simplified workflow and user interfaces ensure ease-of-use and management Customizable user interface Sell your media/inventory under your own brand

Flexible Permission-Setting Tiered permissions for distributed management across work groups Flexible trafficking options for both internal and self-serve campaigns

Simplified Campaign Management Workflow Detailed targeting capabilities ensure the message is delivered to the right audience Track campaign status with in-flight campaign adjustment when necessary Less time is spent in campaign management; more time is spent selling

Advertiser Self-Serve Allows for advertiser discovery through Self-Serve portal Secure billing gateway, supports Paypal and accepts all major credit cards Landing page creation wizard, ensures advertisers can launch campaigns quickly and efficiently Built-in publisher approval process

Mobile Ad Feed Aggregator Enables yield maximization over all inventory Integration with all major third party mobile ad networks Manual control or auto-optomization based on eCPM, CTR, and fill rate. Can optimize over network, site, or zone

Real-Time Reporting Customizable dashboard, user- defined quick reports Up-to-the minute stats that allow for campaign-level drill down Allows for in-flight campaign adjustment when necessary Controlled advertiser access for reduced account management

Inventory Forecasting Forecast available daily inventory by site, country, carrier and handset Review booked campaigns for specified inventory Create ghost campaign to estimate cost and delivery

Analytics Multi-dimension analytics for drill- down details Analyze performance and gain insight into your campaigns and inventory to maximize ROI and yield Leverage real-time data to improve performance and maximize ad-revenue on the fly

Technical Infrastructure Full LB/HA/dual redundant cluster SAS70 certified datacenter 99.99% network uptime Multi-terabyte, disk-based arrays for fully-automated data backup & recovery Gigabit routing speeds