Name two ways that trailers have changed to accommodate different platforms for viewing (i.e., phones or computer vs. theatrical trailers). (This question refers to the article “The Coolest Way to Watch Movie Trailers in the World: Trailers in the Digital Age.”)

J412/512 11/12/13

 US theaters for 4 months  Foreign theaters (4-18 months after US theat.)  US video (6-30 months)  Foreign video (9-24 months)  US cable TV (12-36 months)  US broadcast TV (36-60 months)  Foreign broadcasters (66-72 months)  Second US cable TV (66-72 months)  US syndication (72 months)

Lions Gate Entertainment, 10-K Report, FY2012

 Wide release  Modified wide release  Limited release  Exclusive release  Platform  Regional Release  Four-walling Record-breaking box office revenue = film shown in record numbers of theaters

As of Feb. 2013, Regal bought Hollywood Theaters chain (theaters mostly in TX, MO, HI, KS)

 75% of world’s cinema screens are digital What about remaining 25%?  Major studios not distributing film prints  Some film suppliers not manufacturing 35mm film Fujifilm done; Kodak emerging from bankruptcy protection

 35mm prints = $1,500 each upwards of 4,000 prints for major studio release  Hard drive for digital movie = $150  No scratches, no breaking  Looks same on first run and 1000 th run  Alternate programming  Piracy concerns = encryption

 Small theaters  Drive-in theaters  Non-US theaters (e.g., Latin America)

 VOD = Video-on-demand  Example: Bachelorette released by Weinstein Company a month ahead of theatrical release #1 on iTunes movie chart $4 million in month $418,000 in theaters in 2 weeks

 Plan film release for film  Identify: Target audience Timing (when during the year?) Locations Type of release (theatrical and other platforms Marketing ideas for film