91 Express Lanes Overview Value Pricing for Transportation in the Washington Region Conference Greg Hulsizer Cofiroute Global Mobility Washington, DC June.

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Presentation transcript:

91 Express Lanes Overview Value Pricing for Transportation in the Washington Region Conference Greg Hulsizer Cofiroute Global Mobility Washington, DC June 4, 2003

Area Map Orange County Riverside County Los Angeles County San Bernardino County Long Beach Irvine Corona Ontario Pomona Los Angeles Foothills Transportation Corridor Eastern Transportation Corridor San Joaquin Transportation Corridor Huntington Beach 91 Riverside 91 Express Lanes

3 10 Miles of Gridlock

4

5 History AB 680 passed Private developer signs franchise - December 1990 Lanes open - December 1995 Lanes operate under private sector franchise for seven years Orange County Transportation Authority purchases franchise in January 2003

6 How FasTrak™ Works All customers have prepaid accounts Overhead antennas “read” transponder and deduct toll from customer account 3+ carpools and other discount categories travel free except during eastbound peak All California FasTrak accounts accepted Photo violation enforcement

7 Fast, Safe, Reliable Commuting Traffic Operations Center CHP safety and enforcement Caltrans maintenance services Free customer assistance

8 Violation Enforcement Photo violation enforcement License plate images Primarily “customer violators”  Forgot transponder  Failed transponder battery  Bad accounts True violators receive “Notice of Toll Evasion” with offer to become customer Have “DMV hold” capability Use collection agency for delinquent violators

9 Value Pricing And FasTrak™ Keep Customers Moving

10 Current Toll Schedule

11 Value Pricing December ¢ - $2.50 January ¢ - $2.75 September ¢ - $2.95 January 1998 Discounted 3+ carpool tolls April ¢ - $3.20 January ¢ - $3.50 March ¢ - $3.75 January ¢ - $4.25 November 2001$ $4.75 May 2003Expanded 3+ carpool discount Toll adjustments have included an increased number of toll levels, off-peak adjustments and implementation of holiday toll schedules

12 Relieving Congestion Express Lanes consistently operate within 95% – 105% of operating capacity during Wednesday, Thursday and Friday afternoon peaks; 90% – 95% Monday and Tuesday PM peak Higher AVO than adjacent lanes 245,000 daily global demand Express Lanes handle more than 40% of throughput during afternoon peak period with only 33% (2 of 6 total) of lanes Significant weekend and off- peak use

13 Customers 145, Express Lanes transponders Over 550,000 FasTrak transponders region-wide 25% of Express Lanes traffic comes from other FasTrak agency customers 15% “3+ carpool” traffic Customers report saving an average of more than 30 minutes per trip Cal Poly reports over 50% of regular SR 91 commuters have FasTrak Customers mirror 91 commuters demographically

14 Customer Services Getting transponders into customer vehicles is critical Customers expect premium service Customer service is key to loyalty Regular communication and reinforcing benefits keeps HOT lanes “top of mind”

15 Communicating with Customers Market research and data mining help to understand new and existing customer opportunities Market research Satisfaction surveys Customer Roundtables Affinity programs and incentives work

16 Customer Survey Results Customer Satisfaction Continued 90%+ satisfaction Satisfaction is on the rise For most, saving time is the primary benefit Lanes are perceived as very safe ASKED: Overall, how would you rate your satisfaction with the 91 Express Lanes? Please use a scale of one to seven where 7 means you are extremely satisfied and 1 means you are extremely dissatisfied.

17 What Customers Say “…what I most appreciate about the Express Lanes is the added safety of driving in the 91 Express Lanes.” Kathleen Harbottle “ These lanes save me so much time…my life is stress free.” Cheryl Carney “Our family had given up traveling from Orange County eastbound towards Riverside on Friday evenings because of the rush hour traffic, but since FasTrak--we do so freely, enabling us to actually enjoy family gatherings since we arrive more relaxed.” Fatima Bayati

18 What Non-Customers Say They understand the benefits of the Express Lanes Almost half have ridden on the Express Lanes with others Many report they are likely to become a customer in the near future

19 The First Seven Years 56 million trips Over 26 million hours of commuting time saved Over $350 million in added economic productivity and quality of life benefits 91 Express Lanes has received excellent customer satisfaction ratings, numerous industry awards and worldwide acclaim Facility is strong operationally and financially

20 Challenges Initial and ongoing political opposition in adjoining county Initial legal challenges – 1990 through 1995 Non-competition clause was a source of controversy and litigation Adverse legislation and litigation – 2000, 2001, 2002 Public ownership required extensive negotiations and special legislation

21 OCTA Purchase Express Lanes purchased by OCTA January 3, 2003 $ million purchase price $ 135 million assumed CPTC debt $ 72.5 million to CPTC Toll revenue will be used to repay debt and fund additional freeway improvements and services Non-compete issues and litigation resolved with recent sale to OCTA Local agencies and Caltrans planning parallel improvements

22 OCTA Ownership 10 member advisory committee Toll policy under consideration Likely eastbound peak toll adjustment Refinancing likely New branding Cofiroute Global Mobility operates Express Lanes under contract

23 Greg Hulsizer Cofiroute Global Mobility (714)