SEO in 2010 To support Movember – 11/20/09 Mike Volpe VP

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Presentation transcript:

SEO in 2010 To support Movember – 11/20/09 Mike Volpe VP

Marketing is Changing

Outbound Marketing is Harder Annoying Salesperson

The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs #4 Marketing Book on Amazon InboundBook.com

The Great News…

Budget vs. Brains

SEO Tips from Website Grader Lessons from 1,785,235 websites

Google is Judge, Jury and Executioner

SEO = Context and Authority Ranking Algorithm: f(n): Context + Authority

Pick Your Keyword Battles (Context) vs.

On-Page SEO (Context) Page Title Clean URL Headers & Content Description

Attractive to Whom? (Context)

Authority is Determined by Links

Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website

More + Better Content = More Links

Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases

More Advanced SEO Tactics …completely stolen from Rand Fishkin at SEOmoz.org

Ideal Link Structure and Authority

Link Structure in Practice

Content is Useless w/o Attracting Links

Leverage Emotions the Make Us Link

1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article.

What Gets Shared or Linked? Rarely Shared Frequently Shared Product info Free trials Software documentation New data Funny videos Top-notch blog posts

Target the Linkerati

Experts on Linkbuilding

Where is Search Going?

Thank You / Q&A Download Slides: Free Trial of HubSpot: Mike Volpe VP

Next Steps Read the “Inbound Marketing” book Grade your website:

Additional Resources SEOMoz Ranking Report Facebook Marketing eBook Twitter Marketing eBook Social Media Marketing Kit Blog:

What’s HubSpot? Marketing software for SMBs Over 1,800 customers in 3 years 100+ employees, lots of MIT grads

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