Jaisal mishra Diksha singh Neha dewangan K Pratibha Manisha Mobile Commerce Jaisal mishra Diksha singh Neha dewangan K Pratibha Manisha

Overview What is M-Commerce History M-commerce in Pakistan Products & services Payment Method Advantages & Limitation Future of M-Commerce

What is M-commerce M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as Cellular Phone and personal digital assistants (PDAs). It is known as Next Generation E-Commerce. M-commerce enables users to access the Internet without needing to find a place to plug in.

What is M-Commerce? The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.

Overview What is M-Commerce? History Products & services Advantages & Limitation Future of M-Commerce

History Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based was launched by Merita also using SMS. In 1998, the first digital content sales were made possible as downloads to mobile phones when the first commercial downloadable ringing tones were launched in Finland by Radionlinja (now part of Elisa) In 1999, two major national commercial platforms for m-commerce were launched with the introduction of a national m-payments system by Smart as Smart Money in the Philippines and the launch of the first mobile internet platform by NTT DoCoMo in Japan, called i-Mode

History Mobile commerce related services spread rapidly in early 2000 from Norway launching mobile parking, Austria offering mobile tickets to trains, and Japan offering mobile purchases of airline tickets.

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

Products & Services M-commerce in the past has mainly been used for micropayments that is payments under 10 US dollars. However it has in the recent past been used to handle larger amounts. This was largely to security fears and the newness of the technology. In Kenya m-commerce is used fro purchase of ringtones and now recently pay electricity bills. The increase in popularity of PDA's and cellular phones has resulted in more and more businesses beginning to use m-commerce as a more efficient method of reaching their customers.

Products & Services Voice alerts Financial Surf WAP enabled sites Banking Pay bills Stock trading Surf WAP enabled sites Purchases through WAP enabled sites

Products & Services Mobile Ticketing: It is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets.

Mobile Ticketing Tickets can be booked and cancelled on the mobile with the help of simple application downloads or by accessing WAP portals of various Travel agents or direct service providers. Application for M-Ticketing: Mass transit. Airline check-in. Cinema ticketing. Concert/Event ticketing. Trade shows Consumer voucher distribution

Mobile Ticketing Advantage of M-ticketing: Reduced costs of ticket printing/mailing. Improved consumer convenience. Reduced infrastructure costs. Increased revenue by increasing accessibility to tickets.

Location-based services Unlike a home PC, the location of the mobile phone user is an important piece of information used during mobile commerce transactions. Knowing the location of the user allows for location based services such as: local maps local offers local weather people tracking and monitoring

Mobile Banking Banks and other financial institutions are exploring the use of mobile commerce to allow their customers to not only access account information, but also make transactions, e.g. purchasing stocks, remitting money, via mobile phones and other mobile equipment.

Mobile Banking Mobile banking can offer services such as the following: Account Information Mini-statements and checking of account history Alerts on account activity or passing of set thresholds Monitoring of term deposits Access to loan statements Access to card statements Mutual funds / equity statements Insurance policy management Pension plan management Status on cheque, stop payment on cheque Ordering check books Balance checking in the account Recent transactions Due date of payment (functionality for stop, change and deleting of payments) PIN provision, Change of PIN and reminder over the Internet Blocking of (lost, stolen) cards

Mobile Banking Payments, Deposits, Withdrawals, and Transfers Domestic and international fund transfers Micro-payment handling Mobile recharging Commercial payment processing Bill payment processing Peer to Peer payments Withdrawal at banking agent Deposit at banking agent

Mobile Marketing and Advertising Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view. Corporations are now using m-commerce to expand everything from services to marketing and advertisement.

Overview What is M-Commerce? History Products & services Advantages & Limitation Future of M-Commerce

Overview What is M-Commerce? History Products & services Advantages & Limitation Future of M-Commerce

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Advantages & Limitation Future of M-Commerce

Advantages Ubiquity :Independent access anytime (24/7) Reachability: Access on your demand from anywhere Form factors :Use the device that suits their needs and user preferences (PDA, PC, mobile phone, etc.) Convenience and Accessibility :People can access applications to their time and preferences . Security:Use of means such as Security Socket Layer (SSL) to provide personal security, privacy of communications, and data integrity

Limitations Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.) WAP and SMS limited to small number of characters and text. Use of graphics limited Less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds) User interface is often difficult to learn how to use Limited bandwidth cost of establishing mobile and wireless broadband infrastructure technology constraints of mobile devices (memory, processing power, display capabilities, input methods)

Overview What is M-Commerce? History Products & services Advantages & Limitation Future of M-Commerce

Future of M-commerce According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services, and help to reduce mobile operator churn

Future of M-commerce Africa & Middle East, Far East & China and the Indian Sub Continent will be the leading regions for national mobile money transfer services in 2014