Some Background Department formed in 2012 Dual missions: assess and improve both the website and our physical spaces Website needed the most attention at first
Strategy for web assessment Since redesign: – 4 online tests using Optimal Workshop tools – 2 formal in-person usability tests – 2 A/B tests with Optimizely – Ongoing in-person interviews as opportunities arise
Optimal Workshop
A/B testing with Optimizely
In person testing/interviews In-person usability testing Met with faculty and post-doc students One on one interviews Unstructured conversation
Changes made Fall 2014 Fall 2015 "refresh"
Wayfinding & Signage
Google Glass
Task Checklist
Video
Results
Next Steps More of the same – Continue wayfinding studies – Continued interviews – Evaluate our new 'refreshed' after it goes live
Questions User experience is art of being less wrong over time.