MEMBERSHIP CLA FEBRUARY 2013 WEBINAR Phyllis Shurn-Hannah SHRM Northeast Field Services Director (FSD) Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD)

2 Membership – CLA (State & Chapter) AGENDA November Membership Summit Membership Planning for 2013 Membership Drives Resources and Planning Tools Local Members Only (LMO’s) Sources for your marketing ideas - SHRM is your partner Best Practice Sharing Upcoming Calls

3 Happy Valentine’s Day

4 Membership Goals Membership Growth Goals 3 % increase in Chapter SHRM membership Membership Retention Goal - 80% Star: 1% % Growth Superstar: 4+% Growth All goals are growth based on 12/31/2012 SHRM membership

5 Membership Summit The five key membership life stages: Awareness Recruitment Engagement Renewal Reinstatement

6 Membership Summit Key Points Basics Membership cycle Using Social Media Get Everyone Involved

7 Developing your Strategic Plan

8 SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats

9 A Chapter Resource - Local Members Only Local Members Only (LMO) Members of the Chapter, not SHRM Joining both increases retention Chapter Member Discount Code 0115 $15.00 Discount SHRM Membership Brochures SHRM Membership: A Smart Investment SHRM Member Benefits And More…See Link Below

10 Membership on the VLRC

11 SHRM Resources Chapter Discount Code 0115 $15.00 Discount 2013 Membership Budget Mailings Meet-ups Networking Events

12 SHRM Resources MARKETING How to Write the Perfect Subject Line Infographics: When to send s SOCIAL MEDIA Social media best practices COOL STATS 21 Internet Marketing Statistics That May Surprise You Direct Marketing Association: 2012 Response Rate Report

13 Best Practice Sharing 1. What is/has been your best membership recruitment activity? 2. What is your biggest challenge in growing your membership?

14 Next Meetings 2013 Membership CLA Webinars May 9 th – 4 pm ET August 1 st – 2 pm ET December 11 th – 2 pm ET Look for the link in the SHRM Update! 2013 Membership Marketing Summit at Leadership Conference November 21-23, 2013 National Harbor Maryland

15 Thank you for Volunteering Membership CLA Champions Phyllis Shurn-Hannah Scott D. Ferrin, SPHR