Sandi Zimmerman, Nancy’s Yogurt sandi@nancysyogurt.com 541-689-2915 Nancy’s Greek Yogurt All Natural Organic Greek Yogurt ***COST*** SRP $7.49 35 % Gross Margin Three 15 % promotional support period during the Year Two 20% promotions during the year Distributed to all Natural trade Available NOW (listed at Whole Foods West) 100% Organic yogurt with Billions of live Probiotics Strained Yogurt that is naturally thick and creamy. No Thickeners or additives Naturally high in Protein Non GMO project verified, Kosher INGREDIENTS: Organic pasteurized Skim Milk, live probiotic cultures, live Yogurt Cultures (honey) Plain Honey Sandi Zimmerman, Nancy’s Yogurt sandi@nancysyogurt.com 541-689-2915

OLYMPIC – Krema Organic Plain Product Type: Organic Yogurt Unit Cost to WFM: $3.53 Suggested Retail Price: $4.49 Gross Margin: 23% Promotional Support Program: As requested. Annual Calendar to be presented. Demo Support Program: As requested / required Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Natural Manufacturer Launch Date (Month/Year): 04/2013 Three compelling reasons: 1. Gluten Free 2. Organic 3. Probiotic Ingredients: Organic milk, organic cream, organic skim milk powder, organic milk protein concentrate, active bacteria cultures (streptococcus thermophilus, lactobacillus bulgaricus, lactobacillus acidophilus, bifidobacterium lactis) Other attributes: Greek Style Indulgent Olympic Dairy – Katy Borgstrom, katy.borgstrom@olympicdairy.com, 905.302.0039

OLYMPIC – Krema Organic Vanilla Product Type: Organic Yogurt Unit Cost to WFM: $3.53 Suggested Retail Price: $4.49 Gross Margin: 23% Promotional Support Program: As requested. Annual Calendar to be presented. Demo Support Program: As requested / required Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Natural Manufacturer Launch Date (Month/Year): 04/2013 Three compelling reasons: 1. Gluten Free 2. Organic 3. Probiotic Ingredients: Organic milk, organic cream, organic cane sugar, organic skim milk powder, organic milk protein concentrate, natural vanilla flavour, active bacteria cultures (streptococcus thermophilus, lactobacillus bulgaricus, lactobacillus acidophilus, bifidobacterium lactis) Other attributes: Greek Style Indulgent Olympic Dairy – Katy Borgstrom, katy.borgstrom@olympicdairy.com, 905.302.0039

OLYMPIC – Krema Organic Strawberry Supreme Product Type: Organic Yogurt Unit Cost to WFM: $3.53 Suggested Retail Price: $4.49 Gross Margin: 23% Promotional Support Program: As requested. Annual Calendar to be presented. Demo Support Program: As requested / required Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Natural Manufacturer Launch Date (Month/Year): 04/2013 Three compelling reasons: 1. Gluten Free 2. Organic 3. Probiotic Ingredients: Organic milk, organic cream, organic cane sugar, water, organic strawberries, organic skim milk powder, organic milk protein concentrate, organic tapioca startch, organic lemon juice concentrate, natural flavour, active bacteria culture (streptococcus thermophilus, lactobacillus bulgaricus, lactobacillus acidophilus, bifidobacterium lactis) Other attributes: Greek Style / Indulgent Olympic Dairy – Katy Borgstrom, katy.borgstrom@olympicdairy.com, 905.302.0039

Perf & Tear case for display! Earth Balance Vegan PB Popps Dry Grocery Maximum Delivered Cost to Distributor - $ Maximum Case Cost To WMF - $ Suggested Retail Price - Margin – 40% Unit Dimensions - 3.25” x 6.0” x 9.37” National TPR’s – Demo Support Program- Available: now Exclusivity – none Channels – Natural /Conventional Top 20 snack items $ up 20% last 52 weeks in natural channel Growing consumer affinity toward the plant-based diet (5% US population is vegetarian, 3% vegan) likely increase demand for vegan snack foods At over 90% $ share of the Spreads category in Natural, Earth Balance brand very healthy platform for expansion Non GMO Project Verified (pending) Vegan, Dairy-free, & Kosher Available in a display ready “Perf & Tear” case Perf & Tear case for display! Boulder Brands – Katrina Morales : KMorales@BoulderBrands.com 720-979-3502

Vegan Aged White Cheddar Popcorn Earth Balance Vegan flavored Popcorns Dry Grocery Maximum Delivered Cost to Distributor - $ Maximum Case Cost To WMF - $ Suggested Retail Price - Margin – 40% Unit Dimensions - 5.25” x 8.25” x 15.75” Varieties – Vegan Butter, Vegan Aged White Cheddar National TPR’s – Demo Support Program- Available: now Exclusivity – none Channels – Natural /Conventional Vegan Butter Popcorn Top 20 snack items $ up 20% last 52 weeks in natural channel Growing consumer affinity toward the plant-based diet (5% US population is vegetarian, 3% vegan) likely increase demand for vegan snack foods At over 90% $ share of the Spreads category in Natural, Earth Balance brand very healthy platform for expansion Non GMO Project Verified (pending) Vegan, Dairy-free, Gluten-free & Kosher Available in a display ready “Perf & Tear” case Vegan Aged White Cheddar Popcorn Boulder Brands – Katrina Morales : KMorales@BoulderBrands.com 720-979-3502

Perf & Tear case for display! Earth Balance Vegan Cheese Puffs Dry Grocery Maximum Delivered Cost to Distributor - $ Maximum Case Cost To WMF - $ Suggested Retail Price - Margin – 40% Unit Dimensions - 3.5” x 6.5” x 12.5” National TPR’s – Demo Support Program- Available: now Exclusivity – none Channels – Natural /Conventional Top 20 snack items $ up 20% last 52 weeks in natural channel Growing consumer affinity toward the plant-based diet (5% US population is vegetarian, 3% vegan) likely increase demand for vegan snack foods At over 90% $ share of the Spreads category in Natural, Earth Balance brand very healthy platform for expansion Non GMO Project Verified (pending) Vegan, Dairy-free, Gluten-free & Kosher Available in a display ready “Perf & Tear” case Perf & Tear case for display! Boulder Brands – Katrina Morales : KMorales@BoulderBrands.com 720-979-3502

Mackie’s of Scotland – Tangy Tomato Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: Gross Margin %: Promotional Support Program: Quarterly Promo plan Demo Support Program Available Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: September 2013 Grown by 3rd generation farmers, the Taylor Family Environmental award winning family business Naturally grown potatoes Unique frying process ensures great crunch, fresh taste, much less oily texture and longer shelf life Presented by Tammie Van Dyk, Villa Anna Sales. (416) 389-8558 | tammie@villaanna.ca

Kettle c/o Marsham International Kettle Sriracha 220g Product Type : Grocery Salty Snacks Unit Cost to WFM Suggested Retail Price: Line Extension $3.49 - $3.99 Gross Margin % Promotional Support Program: 2 for $5.00 4 x times per year Demo Support Program: Yes / Instore Sampling Exclusivity: Channel Strategy of Item : Manufacturer Launch Date: Non-GMO Gluten-Free, Kosher 0g Trans Fat, no artificial flavours or colours Ingredients: Potatoes, safflower and/or sunflower and/or canola oil, maltodextrin, sugar, salt, red bell pepper powder, spices, garlic powder, paprika, vinegar, natural flavours, dried red pepper sauce (aged red peppers, vinegar, salt), paprika extract (colour). Kettle c/o Marsham International

Kettle Sweet Chili Garlic 220g Product Type : Grocery Cr 10 Salty Snacks Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $3.49 - $3,99 Gross Margin % Promotional Support Program: Line Xtension 220g 2 for $5.00 4 – 5 times per year Demo Support Program: Yes Exclusivity: None Channel Strategy of Item : Manufacturer Launch Date: already available Non-GMO Gluten-Free, Kosher 0g Trans Fat, no artificial flavours or colours Ingredients: Potatoes, safflower and/or sunflower and/or canola oil, sugar, salt, organic cane sugar, maltodextrin, chili peppers, tomato powder, garlic powder, citric acid, natural flavours (spice extract, garlic oil). Kettle c/o Marsham International

Kettle Popcorn – White Cheddar Product Type : Grocery CR 10 Salty Snacks Unit Cost to WFM distributor Suggested Retail Price: $4.29 Gross Margin % promo plan Promotional Support Program: promo plan TBA 15% - 20% 4-5 times / Demo Support Program: 2 x Demo / store per year Exclusivity: None Channel Strategy of Item : All Manufacturer Launch Date: September 2014 Available Via Neal Brothers/ ONFC currently 0 grams trans fat No MSG, no Preservatives Gluten Free Made with Natural Ingredients Ingredients: Popcorn, vegetable oil (safflower, sunflower, and/or canola oil), Cheddar cheese (pasteurized milk, salt, cheese culture, enzymes), whey, buttermilk, salt, citric acid, lactic acid, organic tapioca maltodextrin, natural flavor. Kettle c/o Marsham International

Kettle Popcorn – Maple Bacon Product Type : Grocery CR 10 Salty Snacks Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $4.49 Gross Margin % Promotional Support Program: 15% - 20% 5 times per year + 2 x ads Demo Support Program: 2 x demo per store per year Exclusivity: Channel Strategy of Item : All Manufacturer Launch Date: Sept 2014 0 grams trans fat No MSG, no Preservatives Gluten Free Made with Natural Ingredients Ingredients: Popcorn, vegetable oil (safflower, sunflower, and/or canola oil), sugar, salt, maple sugar, dried molasses, natural flavors (including smoke), chili pepper Kettle c/o Marsham International

Kettle Popcorn – Salt and Fresh Ground Pepper Product Type : Grocery Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $4.49 Gross Margin % Promotional Support Program: promo plan TBA 15% - 20% 4-5 times / Demo Support Program: 2 x Demo / store per year Exclusivity: Channel Strategy of Item : Manufacturer Launch Date: 0 grams trans fat No MSG, no Preservatives Gluten Free Made with Natural Ingredients Ingredients: Popcorn, vegetable oil (safflower, sunflower, and/or canola oil), maltodextrin, salt, spices (white pepper, black pepper, jalapeño), yeast extract, onion powder, garlic powder, citric acid, black pepper oil. Kettle c/o Marsham International

Kettle Popcorn – Sea Salt Product Type : Grocery Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $4.49 Gross Margin % Promotional Support Program:15% - 20% 4-5 times / Demo Support Program: Instore Demos available Exclusivity: Channel Strategy of Item : Manufacturer Launch Date: Spet 2014 0 grams trans fat No MSG, no Preservatives Gluten Free Made with Natural Ingredients Ingredients: Popcorn, vegetable oil (safflower, sunflower, and/or canola oil), sea salt. 0-8411412675-7 Kettle c/o Marsham International

RW GARCIA English Cheddar Dippers Product Type: Grocery Unit Cost to WFM: SRP: $3.99 Gross Margin % Promotional Support Program – 15%, 4 times per year Demo Support Program Exclusivity – None Channel Strategy of Item – Gluten-Free, Natural Manufacturer Launch Date - 3/13 Insert Picture(s)/Charts here 500K Limit Three compelling reasons – Gluten-Free, Non-GMO Corn, different shape = new idea RW Garcia largest purchaser of non-GMO corn in US. Rectangular shape is different from other tortilla chips, easier to dip into salsas and guacamole. Line Extension Scannable Bar Code Vendor Contact Information : Lainie Kennedy– TWA Inc lkennedy@tonywatersagencies.ca 905.536.2351

RW GARCIA Sweet Potato Dippers Product Type: Grocery Unit Cost to WFM: SRP: $3.99 Gross Margin % Promotional Support Program – 15%, 4 times per year Demo Support Program Exclusivity – None Channel Strategy of Item – Gluten-Free, Natural Manufacturer Launch Date - 3/13 Insert Picture(s)/Charts here 500K Limit Three compelling reasons – Gluten-Free, Non-GMO Corn, different shape = new idea RW Garcia largest purchaser of non-GMO corn in US. Rectangular shape is different from other tortilla chips, easier to dip into salsas and guacamole. Line Extension Scannable Bar Code Vendor Contact Information : Lainie Kennedy – TWA Inc lkennedy@tonywatersagencies.ca 905.536.2351

Party-Tizers Dippin’ Chips Product Type: Grocery Unit Cost to WFM Suggested Retail Price Gross Margin % Promotional Support: TBD Demo Support: TBD Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: JULY 2014 1/ Unique , healthy ,dipping shaped tortilla chip. Great for for snacking and appetizers without the mess! 2/ Cert. Gluten Free, Non-GMO Verified, Cert Kosher and Vegan 3/ Nutritionally enhanced with Vegetables, Ancient Grains, Beans and Brown Rice 4/ Colorful, attractive pkg…graphically, product well communicated. 5/ Excellent taste and texture. Ingredients: Next Slide UPC Description 8 49643 00017 1 Veggie Dippin' Chips 8 49643 00019 6 Ancient Grain Dippin' Chips 8 49643 00018 9 Three Bean Dippin' Chips 8 49643 00004 2 Potato Dippin' Chips Sea Salt

Xyla Fruit Drops Product - Grocery Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price- 200 g- $6.69; 500 g -$14.49 Gross Margin % Promotional Support – 15% MCB once per year Demo Support- TBC Exclusivity- None Channel Strategy of Item- Conventional, Natural Manufacturer Launch Date- April/2014 Sweetened with 100% North American Hardwood Wheat Free; Gluten Free; 100% Vegan; egg free; nut free No artificial sweeteners; no sugar added Diabetic Friendly Dental benefits- • Inhibits plaque and dental cavities up to 80% • Retards demineralization of tooth enamel • Re-mineralization of tooth enamel • Increase saliva production • Protects saliva proteins • Reduces infections in the mouth and nasopharynx MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– Wendy.Kobayashi@mtbi.ca

Template - Insert Product Title Product Type (Frozen) Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price $4.99 Gross Margin % Promotional Support Program (15% MCB 4 times per year) Demo Support Program ( Yes -To be confirmed) Exclusivity (None) Channel Strategy of Item ( Natural) Manufacturer Launch Date (April 2014) Insert Product Picture(s) Certified Organic ECOCERT Canada/ Gluten Free / Vegan Packaging PET 7 Ingredients – Organic Kale Non GMO The Toby Brand Gerry Farah - gerry@cookingreens.com

Template - Organic Kale, Organic Corn, Organic Peas Blend Product Type - Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) UNFI Suggested Retail Price - $4.99 Gross Margin % UNFI Promotional Support Program – 15% - 4 x per year Demo Support Program - TBC Exclusivity - None Channel Strategy of Item - Organic, Natural Manufacturer Launch Date – September 2014 Insert Product Picture(s) Three compelling reasons Organic Non-GMO Gluten Free Nutritional Guide: ✓ Excellent source of Vitamin A ✓Excellent source of Vitamin C ✓ Source of Iron ✓Source of Fibre ✓Low Sodium* ✓Cholesterol-Free* ✓ Free of Saturated Fat* ✓A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer. Cookin’ Greens ~ Toby Davidson ~ 416-399-4329 ~ toby@concepttoshelf.com

Template - Organic Kale, Organic Butternut Squash, Organic Quinoa Blend Product Type - Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) UNFI Suggested Retail Price - $4.99 Gross Margin % UNFI Promotional Support Program – 15% - 4 x per year Demo Support Program - TBC Exclusivity - None Channel Strategy of Item - Organic, Natural Manufacturer Launch Date – September 2014 Three compelling reasons Organic Non-GMO Gluten Free Nutrition Guide ✓ Good source of Vitamin A ✓Good source of Vitamin C ✓ Low Fat* ✓Trans Fat-free* ✓Cholesterol-Free* ✓Free of Saturated Fat* ✓ A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer. Cookin’ Greens ~ Toby Davidson ~ 416-399-4329 ~ toby@concepttoshelf.com

Template - Organic Chopped Spinach Product Type - Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) UNFI Suggested Retail Price - $4.99 Gross Margin % UNFI Promotional Support Program – 15% - 4 x per year Demo Support Program - TBC Exclusivity - None Channel Strategy of Item - Organic, Natural Manufacturer Launch Date – September 2014 Three compelling reasons Organic Non-GMO Gluten Free Nutrition Guide ✓ Excellent source of Vitamin A ✓Source of Vitamin C ✓ Source of Calcium and Iron ✓ A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer. Cookin’ Greens ~ Toby Davidson ~ 416-399-4329 ~ toby@concepttoshelf.com

Template – Smoothie Blend: Kale, Blueberries & Beets Product Type - Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) UNFI Suggested Retail Price - $5.49 Gross Margin % UNFI Promotional Support Program – 15% - 4 x per year Demo Support Program - TBC Exclusivity - None Channel Strategy of Item - Natural Manufacturer Launch Date – September 2014 Three compelling reasons Non-GMO Gluten Free Vegan Nutrition Guide ✓ Excellent source of Vitamin A ✓Excellent source of Vitamin C ✓Source of Iron ✓ Source of fibre ✓ Source of Calcium ✓Low in Fat* ✓Free of Saturated Fat* ✓ Cholesterol-free* ✓ Low Sodium* ✓No Sugar added ✓100% natural ✓A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer. Cookin’ Greens ~ Toby Davidson ~ 416-399-4329 ~ toby@concepttoshelf.com

Template – Smoothie Blend: Kale, Diced Beets, Blueberries Product Type - Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) UNFI Suggested Retail Price $5.49 Gross Margin % UNFI Promotional Support Program – 15% - 4 x per year Demo Support Program - TBC Exclusivity - None Channel Strategy of Item - Natural Manufacturer Launch Date – September 2014 Three compelling reasons Non-GMO Gluten Free Vegan Nutrition Guide ✓Excellent source of Vitamin C ✓ Good source of Vitamin A ✓Source of Iron ✓ Source of fibre ✓ Source of Calcium ✓Low in Fat* ✓Free of Saturated Fat* ✓ Cholesterol-free* ✓ Low Sodium* ✓No Sugar added ✓100% natural ✓A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer. Cookin’ Greens ~ Toby Davidson ~ 416-399-4329 ~ toby@concepttoshelf.com

Stahlbush – Frozen Sliced Beets Product Type: Frozen Vegetables CR 10 Unit Cost to WFM: Suggested Retail Price : $4.99 Gross Margin % Promotional Support Program: 15% - 25% 4 x per year + 2 x ads + Wholedeal Qtr 4 2 x demos per store per year Exclusivity None Channel Strategy of Item Manufacturer Launch Date: September 2014 Non-GMO 100% Natural, grown using environmentally friendly farming methods 100% Biodegradable packaging Ingredients: Sliced Beets Stahlbush Kitchen c/o Marsham International

Stahlbush – Frozen Tri Colour Carrots Product Type: Frozen Vegetables CR 10 Unit Cost to WFM: Suggested Retail Price : $4.99 Gross Margin % Promotional Support Program: Promotional Support Program: 15% - 25% 4 x per year + 2 x ads + Wholedeal Qtr 4 2 x demos per store per year Exclusivity None Channel Strategy of Item Manufacturer Launch Date: September 2014 Non-GMO 100% Natural, grown using environmentally friendly farming methods 100% Biodegradable packaging Ingredients: Tri-coloured carrots Stahlbush Kitchen c/o Marsham International

Stahlbush – Frozen Tri Colour Cauliflower Product Type: Frozen Vegetables CR 10 Unit Cost to WFM: Suggested Retail Price : Gross Margin % Promotional Support Program: Promotional Support Program: 15% - 25% 4 x per year + 2 x ads + Wholedeal Qtr 4 2 x demos per store per year Exclusivity None Channel Strategy of Item Manufacturer Launch Date: September 2014 Non-GMO 100% Natural, grown using environmentally friendly farming methods 100% Biodegradable packaging Ingredients: Tri-coloured cauliflower florets Stahlbush Kitchen c/o Marsham International

Stahlbush – Frozen Chopped Curly Kale Product Type: Frozen Vegetables CR10 Unit Cost to WFM: Suggested Retail Price : Gross Margin % Promotional Support Program: Promotional Support Program: 15% - 25% 4 x per year + 2 x ads + Wholedeal Qtr 4 2 x demos per store per year Exclusivity None Channel Strategy of Item Manufacturer Launch Date: September 2014 Non-GMO 100% Natural, grown using environmentally friendly farming methods 100% Biodegradable packaging Ingredients: Chopped Curly Kale Stahlbush Kitchen c/o Marsham International

Stahlbush – Frozen Grapes Product Type: Frozen Fruits CR10 Unit Cost to WFM: Suggested Retail Price : Gross Margin % Promotional Support Program:Promotional Support Program: 15% - 25% 4 x per year + 2 x ads + Wholedeal Qtr 4 2 x demos per store per year Exclusivity None Channel Strategy of Item Manufacturer Launch Date: September 2014 Non-GMO 100% Natural, grown using environmentally friendly farming methods 100% Biodegradable packaging Ingredients: Red Seedless Grapes Stahlbush Kitchen c/o Marsham International

Pamela’s Figgies and Jammies - Raspberry Product Type: Grocery Unit Cost to WFM : Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program15 % 4x per year + 1 x ad per year Demo Support Program 2 x demo per store per year Exclusivity: Channel Strategy of Item: Manufacturer Launch Date:Sept 2014 Gluten-Free, Kosher Egg-Free, low in sodium, no cholesterol No hydrogenated oils or trans fats, no corn syrup No artificial flavours or additives Larger bar than traditional fig bars on the market! Ingredients: Cake [Flour Base (Brown Rice Flour, White Rice Flour, Tapioca Starch, Sweet Rice Flour, Xanthan Gum), Natural Evaporated Cane Sugar, Organic Palm Oil, Organic Invert Sugar, Grape Juice and Whole Rice Syrup, Sweet Whey Powder, Glycerin, Baking Soda, Sea Salt, Lemon Oil], Jam [Raspberry Paste (Cane Syrup, Brown Rice Syrup, Apple Powder, Rice Starch, Dried Cane Syrup, Glycerin, Water, Raspberry Juice Concentrate, Pectin, Natural Flavor, Citric Acid, Red Cabbage Extract for Color), Fig, Citric Acid]. Pamela’s c/o Marsham International

Pamela’s Figgies and Jammies - Strawberry Product Type: Grocery Unit Cost to WFM : Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program Program15 % 4x per year + 1 x ad per year Demo Support Program 2 x demos 2 x per year Exclusivity: Channel Strategy of Item: Manufacturer Launch Date: Sept 2014 Gluten-Free, Kosher Egg-Free, low in sodium, no cholesterol No hydrogenated oils or trans fats, no corn syrup No artificial flavours or additives Larger bar than traditional fig bars on the market! Ingredients: Cookie [(brown rice flour, white rice flour, tapioca starch, sweet rice flour, xanthan gum), dried cane syrup, organic palm oil, organic invert sugar, grape juice, whole rice syrup, sweet whey powder, glycerine, baking soda, sea salt, lemon oil]; jam [strawberry paste (cane syrup, brown rice syrup, dehydrated apple, rice starch, dried cane syrup, glycerine, concentrated strawberry juice, pectin, natural flavour, citric acid, red cabbage extract), fig, citric acid]. Pamela’s c/o Marsham International

Pamela’s Figgies and Jammies - Fig Product Type: Grocery Unit Cost to WFM : Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program Suggested Retail Price: $4.99 Promotional Support Program Program15 % 4x per year + 1 x ad per year Demo Support Program 2 x demos 2 x per year Exclusivity: Channel Strategy of Item: Manufacturer Launch Date: Sept 2014 Gluten-Free, Kosher Egg-Free, low in sodium, no cholesterol No hydrogenated oils or trans fats, no corn syrup No artificial flavours or additives Larger bar than traditional fig bars on the market! Ingredients: Cookie [(brown rice flour, white rice flour, tapioca starch, sweet rice flour, xanthan gum), dried cane syrup, organic palm oil, organic invert sugar, grape juice, whole rice syrup, sweet whey powder, glycerine, baking soda, salt, lemon oil]; jam [mission figs, organic invert sugar, grape juice, whole rice syrup, pectin, glycerine, citric acid, natural flavour]. Pamela’s c/o Marsham International

Pamela’s Figgies and Jammies - Blueberry Product Type: Grocery Cookies Unit Cost to WFM : Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program Program15 % 4x per year + 1 x ad per year Demos 2 x per year per store Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: Sept 2014 Gluten-Free, Kosher Egg-Free, low in sodium, no cholesterol No hydrogenated oils or trans fats, no corn syrup No artificial flavours or additives Larger bar than traditional fig bars on the market! Ingredients: Cake [Flour Base (Brown Rice Flour, White Rice Flour, Tapioca Starch, Sweet Rice Flour, Xanthan Gum), Natural Evaporated Cane Sugar, Organic Palm Oil, Organic Invert Sugar, Grape Juice and Whole Rice Syrup, Sweet Whey Powder, Glycerin, Baking Soda, Sea Salt, Lemon Oil], Jam [Blueberry Paste (Cane Syrup, Brown Rice Syrup, Apple Powder, Rice Starch, Dried Cane Syrup, Glycerin, Water, Blueberry Juice Concentrate, Pectin, Natural Flavor, Citric Acid, Red Cabbage Extract for Color), Fig, Citric Acid]. Pamela’s c/o Marsham International

Barbara’s Bakery Product Type (Grocery) Unit Cost to WFM (NINA) Suggested Retail Price $5.99 Gross Margin % Promotional Support Program (15% 2x per year) Demo Support Program (# of Stores / Frequency) Exclusivity (None) Channel Strategy of Item (Conventional, Natural) Manufacturer Launch Date (Immediate) Non-GMO Low Sodium Cholesterol Free Kosher Vegetarian Made with Organic Ingredients Convenient point of sale option Vendor Contact Information (Barbara’s Bakery, Scott Ryan, SRyan@weetabixna.com, 519-624-6221 )

Template - Insert Product Title Product Type: Quinoa Chocolate chip Cookie Unit Cost to WFM: $ Suggested Retail Price: $ 6,50 Gross Margin: % Promotional Support Program: Demo Support Program: Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Natural Manufacturer Launch Date (Month/Year) Three compelling reasons :Gluten-Free; Vegan, clean label. Sustainability / Efficacy/ Packaging / Facts : Fair Trade, made with organic quinoa, individual recyclable package per cookie. Ingredients: Organic Royal Quinoa flour, tapioca flour, kaniwa flour, non hydrogenated Palm-fruit oil (from sustainable harvesting),evaporated cane juice, dark chocolate chips (dark chocolate, sugar, natural vanilla extract), brown sugar, quinoa puffed grains, chia seeds, sodium bicarbonate, natural vanilla extract. Other attributes : A healthy and delicious treat not only for people with restricted diets. Vendor Contact Information (Manufacturer Company, Name, Email, Phone)

Prana, Lindsey Simpson, lindsey@pranana.com, 514-286-4864 ext 8003 Prana Packaged Nuts Product Type: Baking/Produce/Bulk Unit Cost to WFM: see slide 4 SRP: see right side of slide Gross Margin %: see slide 4 Promotional Support Program: 4 in-stores promotions/year Demo Support Program: 4 stores/1 time per quarter = 16 demos/year Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Currently available NEW @ UNFI: Raw European Pumpkin Seeds (250gr) $7.99 Raw European Almonds (250g) $6.99 Raw Hazelnuts (250gr) $8.99 Raw Brazil Nuts (250gr) $8.99 Non-Roasted Cashews (250gr) $8.99 Raw Walnuts (180gr) $8.99 Full List of UPC Codes – Slide #10 Organic, vegan and gluten-free Atmosphere control for extended shelf life High quality ingredients sourced directly from suppliers across the world. Prana, Lindsey Simpson, lindsey@pranana.com, 514-286-4864 ext 8003

A Good Portion – Pistachios (80g bags) Product Type: Grocery Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $4.49 Gross Margin % Promotional Support Program : 15% MCB 4x yearly Demo Support Program Yes 2 x demos per store per year Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: Available Now Sea Salt Saffron Roasted Lime Saffron Roasted Chili Saffron Roasted Pepper Saffron Roasted Processed and packaged in Canada using only the highest quality nuts Gluten-Free, Non-GMO, Kosher No cholesterol or trans fat Other attributes Ingredients – Sea Salt: Pistachios, sea salt, saffron. Lime: Pistachios, citric acid, lime juice, saffron, sea salt. Chili: Pistachios, chili, lime juice, saffron, sea salt. Pepper: Pistachios, black pepper, lime juice, saffron, sea salt. A Good Portion c/o Marsham International

Chicpea & Lentille Flatbread Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Q3 2014 Gluten-free, Non-GMO & Vegan A good source of fibre, iron and protein Low in fat; half the fat of conventional flatbreads Yeast-free Ingredients: Classico - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Paprika, Sugar, Garlic, Salt Perfectly Pesto - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Sugar, Garlic, Basil, Salt Bella Bruschetta - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Sugar, Salt, Tomato, Onion, Garlic, Oregano GF UN-FLTBRD - CLASSICO 684938000075 GF UN-FLTBRD - BELLE BRUSCHETTA 684938000099 GF UN-FLTBRD - PERFECTLY PESTO 684938000082 Tanja Fraser, UNFI Canada (416-319-2242)

Chicpea & Lentille Breadsticks Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Q3 2014 Gluten-free, Non-GMO & Vegan A good source of fibre, iron and protein 50% more protein & 50% less fat than conventional breadsticks Yeast-free Ingredients: Classico - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Paprika, Sugar, Garlic, Salt Perfectly Pesto - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Sugar, Garlic, Basil, Salt Bella Bruschetta - Chickpea Flour, Lentil Flour, Rice Flour, Corn Flour, Pea Fibre, Sugar, Salt, Tomato, Onion, Garlic, Oregano GF UN-BRDSTCKS - CLASSICO 684938000105 GF UN-BRDSTCKS - BELLA BRUSCHETTA 684938000129 GF UN-BRDSTCKS - PERFECTLY PESTO 684938000112 Tanja Fraser, UNFI Canada (416-319-2242)

Annie’s Cheddar Bunnies – 6 count Snack Pack Product Type: Grocery salty snacks Unit Cost to WFM: Suggested Retail Price : $4.49 Gross Margin % Promotional Support Program: 15% - 20% 4 x per year Halloween promotion support if needed Demo Support Program: 1 demo/store/year Exclusivity None Channel Strategy of Item (Conventional, Natural, Big Box Formats) Manufacturer Launch Date: 70% organic ingredients 6g Whole Grains per serving No artificial flavours or synthetic colours Ingredients: Organic wheat flour, expeller-pressed sunflower oil, salt, cheddar cheese (milk, bacterial culture, salt, microbial enzymes), yeast, paprika, cultured whole milk (whole milk, bacterial culture), skim milk, annatto extract (for colour), ground celery seed, onion, tocopherols to protect flavour. Annie’s Homegrown c/o Marsham International

Annie’s Cheddar Squares Product Type: Grocery CR 10 Crackers Unit Cost to WFM: Suggested Retail Price : $4.99 Gross Margin % Promotional Support Program: 15% - 25% 5 x per year 2 x ads per year Demo Support Program: Yes Exclusivity None Channel Strategy of Item all Manufacturer Launch Date: Available Now 70% organic ingredients Baked, not fried 6g Whole Grains per serving No artificial flavours or synthetic colours Ingredients: ORGANIC WHEAT FLOUR, EXPELLER-PRESSED SUNFLOWER OIL, ORGANIC WHOLE GRAIN WHEAT FLOUR, SALT, CHEDDAR CHEESE (MILK, BACTERIAL CULTURE, SALT, MICROBIAL ENZYMES), YEAST, PAPRIKA, CULTURED WHOLE MILK (WHOLE MILK, BACTERIAL CULTURE), SKIM MILK, ANNATTO EXTRACT (FOR COLOUR), ONION POWDER, GROUND CELERY SEED, TOCOPHEROLS TO PROTECT FLAVOUR. Annie’s Homegrown c/o Marsham International

Nature’s Path Gluten-Free Pumpkin Spice Waffles Product Type: Frozen Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program : Line addition to Natures path Demo Support Program 6 x stores x 2demos Exclusivity : None Channel Strategy of Item All Manufacturer Launch Date: avail now Organic, Gluten-Free, Kosher Non-GMO No artificial flavours or colours Ingredients: Water, pumpkin puree*, brown rice flour*, potato starch*, yellow corn flour*, soy oil*, tapioca starch*, granulated sugar cane juice*, potato flour*, baking powder, flax seeds*, soy lecithin*, pear* and/or grape* juice concentrate, quinoa*, amaranth*, spices Nature’s Path c/o Marsham International

Visit us at http://mybucha.com Product Type Grocery Dairy Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price $3.49 Gross Margin % Promotional Support Program 20% 6 times per year Demo Support Program to support TPR months Exclusivity None Channel Strategy of Item, Natural Manufacturer Launch Date- Ontario Sept/2013 Proven in market success in the U.S. The Whole Kombucha package- goodness, taste and style Breakthrough taste appeal- light refreshing and no harsh vinegar taste! Brings new consumers to the category and engages a wider market of health – conscious Canadian Consumers USDA Certified Organic; Non GMO – Vegan Less than 0.5% alcohol Contains Live Kombucha Culture; Only 47 Calories per serving YUZU Lemon Launched April 2014 NEW Visit us at http://mybucha.com MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– Wendy.Kobayashi@mtbi.ca