a product by for BRAND CLUB

The BRAND CLUB is a product that will allow Bolt to instantly construct a gamified loyalty program in a short time span by following a few simple steps. The platform will take profit of all gamification benefits to attract and retain users as well as skyrocketing your brand’s prestige. Greet your new powerful engagement tool! Our PROPOSAL: Create a brand club combining IPL related games to attract and engage the target audience while introducing Bolt’s advantages and products.

Basically, Bolt will offer a mobile app environment where users perform different actions and get rewarded for doing so. These actions could be summarized in interactions with:  Game mechanics (quizzes, predictions…connected to IPL content and Bolt’s services)  Promotional banners about Bolt’s products  News (that canbe company related or IPL content related) If these actionas are carried out, users will be rewarded through:  Badges that recognize their activity  Points they can then exchange for prizes At the same time, they will climb positions in an activity leaderboard. You’re now part of the club. Ready for the party?

FORMAT: MOBILE APP: Make users instantly enjoy on their beloved and inseparable phones. The immediacy factor plays in your favour! Bolt’s customers will be able to enjoy the IPL content at any time, at any place thanks to the Brand Club Mobile app. WHAT ARE THE PRODUCT’S FEATURES?

CUSTOMIZATION: This product offers multiple solutions regarding custom-built apps with a wide variety of features. TEMPLATES: Create your platform with ease thanks to our template solution. We offer a wide range of designs for you to choose from. Plus, you can play for time in order to quickly update and publish your content. Tic Tac. Tic Tac. DASHBOARD: The dashboard allows you to create and control your users’ experience by managing the entire content of the app. You will be able to create game mechanics, publish news, define and assign rewards, embed banners, etc. And naturally embed all the elements which conform your corporate visual identity.

INTERACTIONS: Users have 3 means to interact with your content via: GAME MECHANICS: Hooptap offers more than 50 HTML game mechanics ready to customize, in constant evolution to create new games and experiences with users every day. They are classified by: arcade, quiz and trivia, mental skills and media & social. These mechanics can be customized with IPL content for Bolt customers to find engaging content and discover more about Bolt in a fun environment. BANNERS: The product allows to display customizable banners managed from the backend in order to make promotional campaigns. They can be used to promote Bolt’s products, offers, discounts… NEWS: The news feed notifies the users of content updates. There are 3 different types of information and procedure that you can apply:  Manually introduce news as if in a microblogging  Embed twitts from a twitter account  Automatically inform about the prizes published in the marketplace. This news could be related to the IPL league and Bolt’s products and offers.

REWARDS: The interactions performed by your users with game mechanics, banners and news can be instantly rewarded with different grantings: POINTS: You can personally define the number of points delivered for different actions. These points can be exchanged for prizes on a marketplace. EXPERIENCE: Users can win experience points that allow them to recognize their whole app progression at a glance. LEADERBORADS: To promote competition, you could assign points to rankings. This way, users will be encouraged to participate and keep on reaching the top positions. BADGES: Badges could be defined to thank users’ activity an encourage them to continue discovering and interacting with the platform’s content. PRIZES: Users can exchange the points they have collected for prizes and receive direct prizes for playing a game if desired.

CRM: Managing the interaction with your current and future customers to grow revenue has never been so easy: ANALYTICS: You can use the metric system to track every action that users perform in the Brand Club, such as: games played, club members, rewards delivered etc. And focus on generating the highest engagement possible by using this data to update suited content in real time. DATABASE: All of your customers’ database could be easily exported in order to access and manage the information. By doing so, the data can be used to take further strategic decisions.

WHAT WILL BOLT ACHIEVE WITH THE BRAND CLUB? 1. ATRACT AND GAIN NEW CUSTOMERS The fun environment containing IPL content will attract and entertain the indian community in Australia. In this way they will discover Bolt’s advantages and products in a fun and interactive way. 2. ENCOURAGE USERS TO TRY AND BUY BOLT’S SERVICES Users will be rewarded with discounts and offers which will encourage them to try Bolt’s products. 3. CREATE AN ENGAMENT CHANNEL Users will be motivated to keep interacting with fun content and meaningful rewards. Next, it will be shown how Bolt can achieve each of these goals with the Brand CLub

1. ATTRACT AND GAIN NEW CUSTOMERS By creating a fun environment which is related with the IPL league, the Indian community will be able to have fun with one their favourite topics, while Bolt is able to communicate with its target audience and reward them in a fun and interactive way. Bolt’s prosumers will be attracted by the engaging content and will be keen to enter in this brand space. Therefore, Bolt will be able to gather and stimulate its target audience. In this way the users will get to know the brand and its advantages through the different tools the Brand Club offers to make your brand visible and renowned:  Your brand’s promotional banners  News which show your latest updates  Game mechanics of your brand  Prizes which encourage users to purchase your products

2. ENCOURAGE USERS TO TRY AND BUY BOLT’S SERVICES Users will be inmersed on a fun environment and will be rewarded for doing so. In fact, these rewards can come in diverse forms:  Points to be redeemed for prizes in the Marketplace  Prizes that take you to the point of sale (discounts, offers…)  Direct prizes after completing certain actions The prizes given can encourage product trial in the form of discounts on international accounts, free minutes, or other offers that may encourage a user to become a Bolt customer. Therefore the users consume and play with both IPL and Bolt content and they are rewarded to do so, all in a positive environment that will discover them all Bolt’s advantages and encourage them to try their products.

3. CREATE AN ENGAGEMENT CHANNEL Thanks to game mechanics, users will be completely engaged and entertained with your content. Moreover, the first time they enter the ‘Brand Club’, they will have to complete a mission that will encourage them to have fun since the very beginning and will guide them so that they get to know the platform. In this way they will be constantly stimulated to play with the IPL and with Bolt and therefore discover all brand advantages. By receiving points they can exchange in a marketplace, users will be motivated to keep on playing to obtain more points in order to receive Bolt’s discounts and offers which will make increase product trial and in consequence, product purchase.

IN THREE SIMPLE STEPS Users will land in the Bolt Brand Club attracted by the IPL content. They will sign in to start playing and interacting with the IPL and Bolt content. The user will land on an environment where they will be able to play games, read news, see product offers and read news and twitter feed, all related to their favourite league and embedded in Bolt’s space. Moreover, they will be able to share this content on social media, generating viraluty for Bolt. 1

QUIZ & TRIVIA: Perfect to challenge the users and collect their feedback. ARCADE: Pure entertainment games that don’t require an intelligent effort and strengthen the bond between the brand and the users thanks to the provided entertainment. MENTAL SKILLS: Skill games where users have to demonstrate their own capabilities. It encourages logical thinking and generate greater engament with Bolt’s Brand Club SOCIAL: They allow content viralization and increase user participation through social media interaction, generating new impacts and attracting new users. … thanks to more than 50 fully customizable game mechanics…

Just try it yourself: If you provide a person with a game, no matter the target group, he’ll start playing in a matter of seconds. Put up your hands if you don’t love playing! IN THREE SIMPLE STEPS Every time a user interacts with the content (play game, click on a banner, consume news…) they can be rewarded with points or direct prizes. A.POINTS: Users will earn points by performing actions which can be used to be redeemed in the marketplace B.EXPERIENCE POINTS : Users will earn experience points for their activity in the app. These points will help them climb positions in a general leader board. A prize could be assigned for the winner on the leader board periodically. C.DIRECT PRIZES A user can be given a direct reward for laying a game. For example, a 10% offer in a certain rate o free minutes..These games can also give out draw numbers for a grand prize, such as a journey to India to watch the final cricket match. 2

Just try it yourself: If you provide a person with a game, no matter the target group, he’ll start playing in a matter of seconds. Put up your hands if you don’t love playing! IN THREE SIMPLE STEPS Users will be able to redeem points in the marketplace for prizes. This prizes can be discounts offers or free minutes. This system encourages users to interact with the content to receive points in order to redeem them on a marketplace, a three step process which makes the experience even more rewarding. 3

HOW’S THE EXPERIENCE?

If you want to know more about this product you can check out our Brand Club Features sheet. Click here. AND NOW WHAT?

Give us a shout We’ll tell you how to achieve them. (+34) Tell us your needs

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