Premium Marketing Services

 Kevin Jachim – Account Executive  Kyle Marxkors – State of Affairs Director  Elliot Davidson – Creative Director  Ryan Schneider – Media Director  Frank Herrera – Sales Promotion and Budgeting Coordinator  Rosie Roe – Assistant Sales Promotion Coordinator

 Agency & Mission Statement  Market Analysis  Consumer Index  Competition  Marketing Mix  SWOT  Strategies

 Mission ◦ Premium Marketing Services mission is to maintain excellent customer service by providing our clients with effective and goal achieving results in the areas of Public Relations, Advertising, and Marketing. ◦ “Go Against the Grain!”

 Gluten-Free Market $6.1 billion dollar industry  1 in 131 Americans alone suffer from Celiac Disease

 Target Market – year old Women ◦ Brand loyal ◦ Initial Purchase ◦ Try our product ◦ Give them something “more”  Taste!

 Udi’s Gluten Free  Bob’s Red Mill  Canyon Bakehouse  King Arthur Flour  What sets Breads from Anna apart?

 Product ◦ 12 different mixes  Place ◦ In-Store, Online, 48 States and service all over the world  Promotion –Expos, Tours, & Fairs ◦ Other Media  Price ◦ $5.70 to $9.50

 Strengths ◦ Great taste ◦ Chia Flour ◦ Anna  Weaknesses ◦ Recognition ◦ Low budget  Opportunities ◦ Healthy living ◦ Celiac ◦ Trade shows  Threats ◦ Big names

 Target Market ◦ Express benefits ◦ Brand loyalty  “Our product may not be the first a consumer buys, but it will be the last.”  Position ◦ Healthy ◦ Delicious ◦ Safe

 Video  Magazine Advertisement  Website Critique  Flyer ◦ Trade shows

 Magazine ◦ 6 times a year  Internet ◦ Facebook, Twitter, & Instagram  In-Store ◦ Coupons, Decals on the floor  Guerilla ◦ Anna Oven Door!

 Market ◦ Gluten-free ◦ Celiac  Consumers ◦ Target market  Competition ◦ What sets Breads from Anna apart  SWOT  Strategies ◦ Creative ◦ Media