The Most Effective Slogans By Clair Miao

Adidas: Impossible is Nothing. I think that everybody have heard this famous slogan which impress me deeply. It shows the spirit of this brand: there is nothing impossible in the world. This slogan can touch people ’ s hearts greatly and make them try things with confidence. In addition, Adidas also find some mouthpieces who could interpret this slogan with their actions, like Hong- Chih Kuo, one of the mouthpieces in Taiwan. He was badly hurt with his left arm and went through three times of operation. Nevertheless, he is a reliable relief pitcher in LA Dodgers now. Because of its language skills and the powerful mouthpieces, I think that it ’ s an effective slogan.

Brother Elephants: Think Yellow. show their concern and support them. Although it is short, it is still powerful. It ’ s a concise slogan in my opinion. It redeemed the fans successfully after the case of gambling and fake play happened. As a result, I consider it an effective slogan. Yellow is the color that stands for Elephant Brothers. The slogan of this baseball team “ Think Yellow ” is telling the fans to

Nike: Just do it. It ’ s also a famous slogan of sport brands. It means that when you want to do something, you must do not hesitate and do it resolutely. The slogan brings people courage not only in a sport ground but also other fields. In addition, I think it has the same meaning with the mark of Nike, which is a hook that could make people think of success and hope. The complementing makes the slogan more effective.

Family Mart: 全家就是你家。 I think this slogan not only shows its convenience but also brings lots of friendliness to people. Otherwise, they use their store name “ 全家 ” in this slogan, and use another “ 家 ” to make it rhyming. This rhyming makes this slogan easier to remember and promote its products. Because of these above-mentioned reasons, I consider it an effective slogan.

Levi ’ s: Stay True. What Levi ’ s think in this slogan is hoping people can be themselves by wearing their products. Their target is making kinds of jeans which make people feel free and comfortable. In my opinion, the slogan can touch people ’ s heart because lots of people in this modern society are very affected and sophisticated. Therefore, it can impress consumers easily. That ’ s why it ’ s an effective slogan.

Thank you for your reading!