Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses Internal Opportunities Threats External

What is it? SWOT ANALYSIS SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The origins of SWOT analysis was provided by Albert Humphrey, died on 31 October 2005.

SWOT ANALYSIS Who uses it? The team members, the managers.

Why use it? SWOT ANALYSIS The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective of the organization or individual. SWOT analysis groups key pieces of information into two main categories: Internal factors - The 'strengths' and 'weaknesses' internal to the organization. External factors - The 'opportunities' and 'threats' presented by the external environment.

When to use it? SWOT ANALYSIS While developing a strategic plan or planning a solution to a problem, after you have analyzed the external environment (for example, the culture, economy, health, sources of funding, demographics, etc.).

Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses Internal Opportunities Threats External

Strengths and Weaknesses (Internal) SWOT ANALYSIS Strengths and Weaknesses (Internal) Resources: financial, intellectual, location Customer service Quality Competitive advantages Infrastructure Reputation Staff Management Price Delivery time Exclusive contracts Operational capacity

Strengths SWOT ANALYSIS In looking at your strengths, think about them in relation to your competitors - for example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity. To carry out a SWOT Analysis, answer to the following questions What advantages does your company have? What do you do better than anyone else? What unique or lowest-cost resources do you have access to? What do people in your market see as your strengths?

Weaknesses SWOT ANALYSIS Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible. To carry out a SWOT Analysis, answer to the following questions: What could you improve? What should you avoid? What are people in your market likely to see as weaknesses?

Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses Internal Opportunities Threats External

Opportunities and Threats (External) SWOT ANALYSIS Opportunities and Threats (External) Political/Legal Economic environment New technology Competitors Customers Suppliers Market trends

Opportunities SWOT ANALYSIS Where are the good opportunities facing you? What are the interesting trends you are aware of? Changes in technology and markets on both a broad and narrow scale Changes in government policy related to your field Changes in social patterns, population profiles, lifestyle changes, etc. Local Events

Threats SWOT ANALYSIS What obstacles do you face? What is your competition doing? Are the required specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your business?

Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses Internal Opportunities Threats External