Principles of Marketing Final project presentation

Introduction of group members GROUP LEADER M. Umar Sadiq (13733) Group member Sardar Sher Ali(14226) Rizwan Haider(14140) Arif Hussain(13676) Danish Gill(13602)

We are Presenting Our Mission: About our organization OUR SERVICES(MURREE HILLS & SURROUNDING AREAS) PEST Analysis 4 Ps of marketing SWOT Analysis

Welcome to our organization DUSRA Get Away Travel and Trip Organizer Planning exciting holidays? Let us plan it for you

Organization introduction How the organization have the name DUSRA?

organisation sayings Planning exciting holidays? Let us plan it for you??

Our Mission Our Mission is to exceed the customer service expect as condition of our clients providing travel related services at optimal costs

vision To be the best tourism serves provider in Asia

About our organization DUSRA is leading tour operator company in facilitating tourist. tour packages. Price: 25% to 50% less then the quality we provide. customized packages service consultant staff : Booking. Locations. All major cities including Northern.

Cont….. History Since year 2010, academically, lala party has extensively traveled in all parts of the world, especially northern areas of Pakistan. knowledgeable arrangements have been made with comfort and safety in mind.

Cont…. Packages. Packages are available for different destinations consumers can select a package which suits them the most Locations: We handle tours of Ghandhra Civilization, Indus Valley Civilization. Cholistan Desert. Thar Desert. Religious Tours. Mountaineering & Trekking Expeditions for K-2, Rakaposhi, Malka Parbat, Nanga Parbat. Gilgit. kashmiri And much more…

Cont… The DUSRA (GTT ) waits to host you for a wonderful experience worldwide and in Pakistan! 1)All Your Travel Needs! 2)OUR SERVICES – 24/7. 3)Best in Quality! 4)Nobody does it better than us! 5)We beat all prices.

Arif hussain

OUR SERVICES of Dusra get away and trip organizers MURREE HILLS & SURROUNDING AREAS Nathia Gali, Donga Gali &Ayubia 03-DAYS & 02-NIGHTS GROUP TOUR With PC Bhurban accommodtion Rs 10,500/- PKR per-person

Packages includes: Ground transport - from/to. Islamabad Daily buffet breakfast. Full day tour of Patriata, Bhurban, Murree, Ayubia & Nathiagali. Pick & Drop from/to. Rawalpindi/Islamabad

Cont… 14-DAYS GILGIT HUNZA & SKARDU SUMMER HOLIDAYS FAMILY GROUP TOUR Sharkol, Chilas, Dasu, Sazin, Aliabad, Rakaposhi View Point, Aliabad Karimabad, Gilgit, China Market, Shigar Valley, Kachora lake Sadpara lake, Khaplu, Shangri-La & Abbottabad. WITH RS 25,000/- PER HEAD

Overnight stays: (13-nights & 14-days): 01-night in journey from ISLAMABAD – Rawalpindi or similar (UP) 01-night at Sharkol / Abbottabad (UP) 01-night at Chilas (UP) 03-nights at Karimabad Hunza Valley 01-night at Gilgit 03-nights at Skardu 01-night at Chilas (down) 01-night at Sharkol / Abbottabad (down) 01-night in journey ISLAMABAD – Rawalpindi (down)

Important note for all packages Meals Included: Breakfast & Dinner during hotels stay

Services for Iqra University students and faculty 20% discount in all packedges. Rs 10,500/- PKR per-person (for murree 3days) Discounted price is 8400/- pkr per person 14-DAYS GILGIT HUNZA & SKARDU SUMMER HOLIDAYS FAMILY GROUP TOUR WITH RS 25,000/- PER HEAD Discounted price is 20,000/- pkr per head

We have many more packages for many more places but here few are discussed because these are the main areas for travelling in Pakistan that are discussed.

Danish

GEOGRAPHIC SEGMENTATION CHARACTERISTICS Region Size of metropolitan area: Population density: Climate:

DEMOGRAPHIC SEGMENTATION AGE:DIFFERENT AGE GROUPS TARGETED by giving them different packages. 1 year to 7 year are free % 7 to 10 are paying half. 10 to onward are targeted Adult are main target of our company. Adults (20 to 40year) Because <northern areas

GEOGRAPHIC SEGMENTATION Location : geographically we segment our organization on the basis of beautiful areas of Pakistan like Giglit Murree Nathiagalli Naram kahgan Sakrdo. Biltistan Hunza We segments on the basis of these areas because the tourists are more interested in these northern areas.

Economic segmentation Economic segmentation we targeted the upper class and upper middle class and lower class by giving them the different packages. Upper class  high standard falsities. Upper middle class  at little bit lower then the upper class. Lower class  normal standard facilities

4p”s of Dusra Travel. Product/services>: We are providing service of tourism at different venues of northern areas. price>: In price we give the different packages for you. E.g. gilgit tour of 14 days for group(WITH RS 25,000/- Per head). Place>: Beautiful areas of Pakistan like Giglit,Murree, Nathiagalli,Naram,kahgan,Sakrdo.,Biltistan,Hunza These are the places where we are.

Promotion>: We promote our company through Website, TV, adds Collaboration with national tourist department of Pakistan. Sponsors. Social media

Rizwan

Pest analysis:

Political factors:  Government type : federal republic  Legal system: law system with Islamic law influence  Chief of state: President  Head of government: Prime Minister  Judicial branch: Supreme Court Federal Islamic or Sharia Court  Political instability  Dispute with neighboring countries.  War on terror  High taxation on international tourist

Social factors:  Religions: Muslims 95% Minority includes Christian and Hindu) 5%  Culture: Four provinces with different secondary norms and values  Hospitality  Adventure loving

Technological factors :  Internet users: million (2009)  Telephones - main lines in use: million  Mobile cellular: 111 million  Transportation: Airports 148  Roadways: total: 260,760 km

Economical factors:  Economical crises :  GDP (purchasing power parity: $488 billion  GDP - real growth rate: 2.4%  High inflation rate:  Inflation rate (consumer prices): 13.7%  Unemployment rate: 5.6%  Limited Natural resources  High prices of Oil and fuel

SHAR ALI