Web Redesign Essentials & Preview: Web Redesign Project Update Presented June 2015 Marlene Tom, Marketing Communications, Web & Digital Communications Team

USF Website Importance TOP 10 NOVEMBER 2014 WEB PAGESUNIQUE VIEWS Admission Undergraduate 20,946 About Academics 12,718 Apply – Undergraduate 12,566 Sports Management 11,991 Arts & Sciences Home 11,358 Admission Graduate 10,674 Computer Science Graduate 10,173 Nursing Home 10,025 International & Development Economics 9,294 Admission Undergraduate Deadlines 9,128 Apply - Graduate 8,123 USF home page averages 240K views per month Key audience is prospective students and parents Marketing website primary audiences: Prospective students Prospective students families Alumni Donors

Web Redesign Project Timeline & Highlights StepsTimeline USF Leadership team approves project and fundsFebruary 2014 Web Strategy Committee establishedMarch 2014 CMS (Drupal) selectedMarch 2014 Web Redesign Work Group establishedApril 2014 Web redesign RFP process completed and Fastspot vendor selected May 2014 Web redesign processJuly July 2015 myUSF phase 1 goes liveMarch 2015 Marketing site goes liveAugust 2015

Web Strategy Committee Role: Provide oversight and set policy relating to the university website and related issues. Members: David Macmillan, Vice President for Marketing Communications (Chair) Opinder Bawa, Vice President for Information Technology and Chief Information Officer Bob Spatig, Vice Provost and Dean, Strategic Enrollment Management Elizabeth Davis, Dean of the School of Management Marlene Tom, Sr. Director, Web Communications

Web Redesign Work Group 18 members from all the various key stakeholder areas around the university. Role: Charged with informing the design firm of your desired features, functionality, and designs in the next version of the website. Their role is to communicate the project within your division, solicit feedback, and provide regular updates on this year-long project.

Web Redesign Goals First-rate, interactive, and visually compelling website that engages prospective students, alumni, and donors Website will have two distinct areas: Marketing-focused, public website myUSF (intranet) Apply a responsive web design so that the website presents well in all mobile devices

Web Redesign Goals (continued) More flexible layouts and templates Modernize the site to reflect current web best practices ̶̶ address problems with navigation, information architecture, and old content (over 80K pages) Improve quality and workflow of site editing processes

Two Distinct Websites for Different Audiences Marketing/PublicmyUSF/Intranet Purpose marketing-focused websiteinternal resources Audience prospective students, alumni, and donors current students, faculty, and staff Content admission pages, academic programs, catalog, library, alumni, giving any documents and resources for internal audiences Managed Content contributor: numerous Editor: LIMITED Publisher: ONE per key recruitment area Editor: numerous Publisher: numerous

Publishers AreaWeb Content Manager Arts & SciencesMichael Routhier EducationLinsey Wirt LawMark Johnson ManagementAnnie Baker Nursing & Health ProfessionsLinsey Wirt Admission/SEMAmber Armstrong Online EducationTri Nguyen LibraryRandy Souther DevelopmentMary McInerney All Other AreasWeb Communications & Services

Content Contributor Role Content Contributor: numerous Events Community News

Website Migration -Marketing, public website will launch with approximately 4,000 pages in early July -myUSF sites launching in July include ITS, Marketing Communications, and Student Life sites -Full list of websites and migration schedulewebsites and migration schedule -By May 2016, all websites need to be migrated from Ektron

URLs Changing Marketing, public website will use myUSF will use myusf.usfca.edu/(yoursite) Ektron websites not migrated to marketing site or myUSF can still be accessed using web.usfca.edu/(yoursite). This can be used now! Look over any brochures, letters, s, etc. that contain URL references as these will need to be updated in July and potentially throughout the year

Process for Non-Academic Websites Continue to update your website in Ektron, but use web.usfca.edu/xxx Consider over the next year, when is the best time for us to work with you on migrating your website and let us know at Note any changes to current content and communicate with us when it’s time for migration

Design Preview Show marketing/public site new designs myUSF site: isss

More Information myusf.usfca.edu/redesign Todays presentation and Q&As will be posted here us at