Web 2.0 Technologies for Online & Hybrid Teaching WORLDS COLLIDE Linda W. Friedman Associate Dean, Zicklin School of Business Professor of Statistics & Computer Information Systems March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference

Web 2.0 for Online & Hybrid Teaching ABSTRACT: Distance education models have evolved quite a bit from the 19th century’s ‘correspondence courses’ – just in time to collide with 21st century pedagogies in which communication, interaction, student engagement, active learning, and assessment are of critical importance. The term Web 2.0 encompasses a wide variety of Web- related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. These technologies are versatile, user-friendly, and exactly what today’s students are involved with outside of class. This session explores the use of Web 2.0 technologies in developing class materials for online and hybrid classes. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 2

What is online learning? The best of online, like the best of FTF learning, is active learning. Rather than being passive recipients of transmitted knowledge, students are active participants in the learning process. They are engaged. Students – not only the instructor – help to create the learning environment. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 3

What is online learning? Today, we know that teaching is all about communication. Not one-way communication – boring lectures – but many- to-many communication – a learning environment. Ideally, we would like students to learn as much from each other as they do from us. We manage the learning activities and facilitate learning. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 4

What is online learning? Online learning is still communication – on a technology platform. This can be a Bb Discussion Forum; a classful of student blogs; a class wiki project; a twitter discussion; online social networking; video presentations on YouTube; or even a virtual world like SecondLife. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 5

Social Media Technologies What is Web 2.0? Blogs, wikis, facebook. What was Web 1.0? What was Web 1.0? Like old media – newspapers, magazines, TV, radio, and static web pages – Web 1.0 is all about controlling communication. Information is transmitted in only one direction, from the producer to the audience. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 6

Social Media Technologies Web 2.0 is all about human interaction – conversations in cyberspace. This new media, rather than replacing the old media, converges with it. Telephones are cameras, TVs are merging with the Internet, we have an infotainment industry. Libraries are no longer merely structures where books are kept – they help us with information navigation. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 7

Social Media Technologies A better definition than ‘blogs, wikis, facebook’ is one that includes the defining characteristics of Web 2.0 technologies … March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 8

Characteristics of Social Media: The Five C’s CommunicationCollaborationCommunityCreativityConvergence March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 9

Communication Media as communication modality o Uni- bi- multi-directional o Collaborative o Networked o Viral- Implication of rapid speed of transmission throughout networked society. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 10

Collaboration New media technologies enable collaboration over the Internet o The Wiki: A solution to waste of resources (time, inbox capacity, hard drive and susceptibility to viruses and other malware) o Blogs, Google Docs, Facebook, SecondlLife, Skype March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 11

Community o Social networking sites: Facebook, MySpace o Virtual universes: SecondLife, Webkinz o Social bookmarking technologies: de.icio.us o Internet connectivity among like-minded people o Technology as a great equalizer March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 12

Creativity o User generated content: much more active audience members who create, edit, post and contribute content. o Digitization of media promotes creativity o Post-purchase behavior- product no longer “finished” when it goes into production and distribution. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 13

Convergence Convergence: a driving force. Adaptation is the key to survival in the Internet age. o Convergence of technology o Convergence of media o Convergence of consumption o Convergence of roles March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 14

Convergence of technology Convergence of computer technology and entertainment: Tivo Web application hybrid: Google Maps March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 15

Convergence of media Old media : distinct and separate New media: convergence due to technology: Newspapers have online presence, blogs. Most of the old media producers have converged into a few large corporations. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 16

Convergence of consumption Consumers use several media simultaneously: computer, internet, music, newspapers, camera, etc. Relationship between technological convergence and consumer convergence March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 17

Convergence of Roles Blurring of the line among users, developers, distributors, producers, and consumers. User-generated content encouraged, distribution channels provided for aspiring artists. March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 18

How does Web 2.0 apply to learning? Communication [Well, duh!] March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 19 WORLDS COLLIDE

How does Web 2.0 apply to learning? Collaboration New paradigms of learning [Ken Robinson youtube] youtube March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 20 WORLDS COLLIDE

How does Web 2.0 apply to learning? Community Learning environment; types of interaction March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 21 WORLDS COLLIDE

How does Web 2.0 apply to learning? Creativity [again – duh!] March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 22 WORLDS COLLIDE

How does Web 2.0 apply to learning? Convergence What happens when old education modalities converge with Web 2.0 technologies? Worlds collide – and new worlds are created. Is Hybrid course delivery the ultimate mashup? March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 23 WORLDS COLLIDE

In Practice Blogs, Wikis: baruchnewmedia.com Social Networking: a Facebook Group Twitter: discussions in real- time+ YouTube: instructor’s lectures; student presentations March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 24

In Practice Is Bb a Web 2.0 technology?  Bb vs. other LMS’s vs. Web 2.0 sites  Openness  Accessibility  Familiarity March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 25

Questions? March 25, 2011 The 14th Annual Baruch College Teaching with Technology Conference 26