MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE.

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Presentation transcript:

MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE

1. MARKET ANALYSIS PROCESS Define your product Quantitative Analysis Qualitative Analysis Business contacts Market analysis Screen the markets Trade Map & Market Access Map World Trade Atlas Research market characteristics Standards Map & Trade competitiveness Map 2

2. QUANTITATIVE ANALYSIS  What are the fastest growing markets?  Which countries are supplying to those markets?  What is the position of our products in those markets?  What are the access conditions for those markets? Quantitative Tools  - FREE  - FREE Register  mas-admintools.intracen.org/accounts/Registra-tion.aspx  DAFF & NAMC has access to the link 3

2.1Trade map Easy to use Constantly upgraded The department is running a training with International trade Centre Provinces are involved Some industries 4

5

EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS ExportersMarket shareValue exported in 2010 (in thousand US$) WORLD100% UNITED STATES OF AMERICA 16% GERMANY14% ITALY13%

IMPORTERS OF SA PRODUCTS ImporterMarket share ZIMBABWE15.8% ZAMBIA13% AUSTRALIA12.8%

Fastest growing markets 8

2.2Market Access – MAP ( What are the tariffs faced by a SA exporter in the target markets? 9

MARKET ACCESS MAP ( 10

TARIFFS FACED MARKETSUPPLIERTARIFF ZIMBABWESouth Africa0% ZAMBIASouth Africa0% AUSTRALIASouth Africa5% Turkey5% 11

3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY ( trade/trade facilitation) 12

Cont…………………………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs:  European Union Tariffs  SACU tariffs Trade analytic databases:  SADC Trade data  Trade and Industry Policy Secretariat (TIPS) Economic and trade research:  Agribusiness online  National Agricultural Marketing Council 13

4. QUALITATIVE ANALYSIS Qualitative Tools  FREE  FREE Is used to address:  What are the market characteristics?  What are the packaging and labeling requirements?  How should the product be priced?  How is the product distributed in the target market?  What are the options for promoting the product? 14

.. THANK YOU 15

CONTACT DETAILS Directorate: International Trade Tel: Fax: