MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE
1. MARKET ANALYSIS PROCESS Define your product Quantitative Analysis Qualitative Analysis Business contacts Market analysis Screen the markets Trade Map & Market Access Map World Trade Atlas Research market characteristics Standards Map & Trade competitiveness Map 2
2. QUANTITATIVE ANALYSIS What are the fastest growing markets? Which countries are supplying to those markets? What is the position of our products in those markets? What are the access conditions for those markets? Quantitative Tools - FREE - FREE Register mas-admintools.intracen.org/accounts/Registra-tion.aspx DAFF & NAMC has access to the link 3
2.1Trade map Easy to use Constantly upgraded The department is running a training with International trade Centre Provinces are involved Some industries 4
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EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS ExportersMarket shareValue exported in 2010 (in thousand US$) WORLD100% UNITED STATES OF AMERICA 16% GERMANY14% ITALY13%
IMPORTERS OF SA PRODUCTS ImporterMarket share ZIMBABWE15.8% ZAMBIA13% AUSTRALIA12.8%
Fastest growing markets 8
2.2Market Access – MAP ( What are the tariffs faced by a SA exporter in the target markets? 9
MARKET ACCESS MAP ( 10
TARIFFS FACED MARKETSUPPLIERTARIFF ZIMBABWESouth Africa0% ZAMBIASouth Africa0% AUSTRALIASouth Africa5% Turkey5% 11
3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY ( trade/trade facilitation) 12
Cont…………………………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs: European Union Tariffs SACU tariffs Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS) Economic and trade research: Agribusiness online National Agricultural Marketing Council 13
4. QUALITATIVE ANALYSIS Qualitative Tools FREE FREE Is used to address: What are the market characteristics? What are the packaging and labeling requirements? How should the product be priced? How is the product distributed in the target market? What are the options for promoting the product? 14
.. THANK YOU 15
CONTACT DETAILS Directorate: International Trade Tel: Fax: