© 2006 San Diego Gas & Electric Company. All copyright and trademark rights reserved. San Diego Gas & Electric Whole Neighborhood Approach (WNA) CPUC Workshop July 21, 2009

2 LIEE Marketing & Outreach Strategy & Process Multiple outreach tactics are used to drive enrollments : Service territory split into 4 geographic zones to minimize carbon footprint of contractors Marketing is comprised of direct mail, outbound calling & canvassing Unique marketing approaches are used in each geographic zone General awareness advertising campaign kicked off 7-09, followed by LIEE/CARE specific campaign Continue to build partnerships with community agencies, (i.e., SD Council on Literacy, Veteran/Family Consortium) to penetrate hard to reach Two person teams are being dedicated to building leveraging opportunities with local area government & CBO’s, FBO’s to support community events/activities targeted to our designated segments

3 LIEE Marketing & Outreach Strategy & Process – 4 Geographic Zones

4 LIEE Marketing & Outreach Strategy & Process – LIEE Outreach

5 LIEE Marketing & Outreach Strategy & Process – CARE-LIEE Integration

6 LIEE Marketing & Outreach Strategy & Process – LIEE Saturation by Zip

7 Lead Processing & Enrollment Qualified leads are entered into SDG&E’s LIEE database within one business day Approximately 50% of all leads generated become appointments within one week An additional 10% are scheduled within two weeks Fresno Call Center staffing 800 # during business hours to schedule appointments to accommodate new direct mail piece Enrollments are typically completed on initial home visit If additional documents are needed, Energy Specialists work with customer/landlord to complete all necessary documentation

8 Homes Treated Timeline As qualified customers move from “lead” status to “enrolled“ status they are immediately assigned to a weatherization contractor to schedule needed services (automatically in the HEAT database) Work is scheduled to minimize impact to customer while meeting customer scheduling requirements SDG&E and RHA utilize an Energy Specialist/Installer position to enroll and install customers residing in MF homes in same day Appliance repair & replacement is scheduled as soon as possible after weatherization measures are installed All services are typically delivered within 30 days of customer enrollment

9 Installation Process

10 Inspections Customers are informed that certain work is subject to 100% inspection ( attic insulation, furnace repair & replacement) and other inspections are conducted on a random basis Inspection work is guided by the P&P Manual section 8.3 & 8.4 Once all workflows established in the HEAT system are completed an inspection workflow is created via the HEAT system SDG&E field inspectors work with the customer to schedule and complete the inspection at the customer’s convenience

11 Completion of Treated Homes After all HEAT workflows have been completed and closed a home will be designated as “treated”. If there is a problem after the job has been closed the contractor will be notified of the need to follow up with customer Heat contains a report that allows SDG&E to monitor compliance of contractors in meeting a 45 day threshold for closing out jobs. On average all jobs are completed with 30 days

12 WNA – Mobile Home Parks Contact and Educate about the program Mobile Home Park Owners Managers Home Owner Associations Set a Date For Flyers and Posters Open Houses Meet with HOA Saturation Open House Sign ups Word of Mouth Info at office and club house Park news letters Cross Directory Phone Call Door to Door Sign ups Installations Coordinate with park Owners and Managers Have the right amount of service technicians per park to complete work Complete jobs same day Smooth transition from park to park Primary focus is the integration of the EE Mobile Home Program with LIEE