e-Business Systems Chapter 7 McGraw-Hill/IrwinCopyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

7-2 Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company –Enterprise application integration –Transaction processing systems –Enterprise collaboration systems Learning Objectives

7-3 Give examples of how Internet and other information technologies support business processes within the business functions of: –Accounting –Finance –Human resource management –Marketing –Production –Operations management Learning Objectives

7-4 Enterprise Business Systems Use Internet, networks, and IT to support –Electronic commerce –Enterprise communications and collaboration –Web-enabled business processes E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks

7-5 RWC 1: Enterprise Architects 4 crucial Cs –Connection –Collaboration –Communication –Customers All projects fit in the overall strategy –Best for company, not individual departments

7-6 Cross-Functional Systems Cross the boundaries of traditional business functions –Reengineer and improve vital business processes –R&D overlaps Marketing and Manufacturing

7-7 Enterprise Application Architecture

7-8 Implementing Global Applications Globalization vs true-blue American formula –What is Globalization? –What is the true-blue American business formula? Working virtually is critical –Why? What is the difference between decision making approach in UK and US?

7-9 Enterprise Application Integration EAI connects cross-functional systems Serves as middleware to provide –Data conversion –Communication between systems –Access to system interfaces

7-10 How EAI Works

Transaction Processing Systems 7-11

7-12 The Transaction Processing Cycle

7-13 ECS Tools

7-14 Exploring Virtual Worlds Virtual world - training –Rollovers –Multicar pileups –Life threatening injuries –Police training –Military use

7-15 Functional Business Systems Information systems that support –Accounting –Finance –Marketing –Operations management –Human resource management

7-16 Marketing Systems Marketing systems are concerned with –Existing products in existing markets –New products and new markets –Serving present and potential customers

7-17 RWC 2: Unified Financial Reporting Originally non-uniform reporting – 14 general ledgers – 12 reporting tools – 17 financial data repositories – 300,000 spreadsheets Finance Tranformation Program - Focus –Common definitions, rules and procedures –Trade-offs to target core functionalities –All subscribe to central book of record –Unify all financial people

7-18 IT in Business

7-19 Marketing Information Systems

7-20 Targeted Marketing Advertising and promotion management concept –Five targeting components

7-21 Sales Force Automation Outfit sales force –Notebook computers, –Web browsers –Sales contact software –Marketing websites –Company intranet Goals –Increase personal productivity –Speed up capture and analysis of sales data –Gain strategic advantage

7-22 Computer-Integrated Manufacturing

7-23 HRM Systems

7-24 HRM and the Internet Recruiting employees –Corporate website –Commercial recruiting services Posting in Internet newsgroups Communicating with job applicants via – –Monster.comMonster.com –HotJobs.comHotJobs.com –CareerBuilder.comCareerBuilder.com

7-25 HRM and Corporate Intranets Corporate intranet uses –Process common HRM transactions –Allow around-the-clock HRM services –Disseminate information faster than previous company channels –Collect information from employees online –Allow HRM tasks to be performed with little HRM department intervention –Provide training

7-26 Employee Self-Service (ESS) Intranet applications allow employees to –View benefits –Enter travel and expense reports –Verify employment and salary information –Access and update personal information –Enter time-sensitive data Provide hiring systems

7-27 Accounting Information Systems

7-28 Business Accounting Systems

7-29 Financial Management System

7-30 RWC 3: Cisco Systems TelePresence –Life-like, in-person experiences –Promises to revolutionize collaboration Strong competition –HP - Halo telepresence system –Polycom - high-end telepresence system Biggest challenge –Innovation and growth

7-31 RWC 4: Strategic Information Systems Electronic hiring system Significant payoff is significant –Filling job openings two weeks faster –Saving at least $1,500 per job. HR called to be a strategic business partner, IT provides innovative solutions.