“Hotel 71” – A Case Study Jason Hockman Vice – President Business Development Falor Companies

2 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

3 Condo-Hotels in a Nutshell: Managing expectations Hotel Condo Developers Condo Developers learning the Hotel game Hotel Developers learning the Condo game Hotel Condo Models Developer Involvement Developer Exit Expectations Win/Win/Win for Developers, Lenders, and Owners Five Success Factors Must perform as hotel Hotel credibility with a brand or boutique story It’s a lifestyle purchase!! Liquidity for resale market Plan, Plan, and Plan again

4 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

5 Hotel 71: Converted to Solis Hotel Condominium Acquired in March 2005 Renovations began in August 2005 Filed Condo Documents in Sept First Units Delivered May 2005 All Units Delivered Late Fall Condo Hotel Units

6 Just the Facts: Hotel 71 will be the first Hotel-Condo delivered in Chicago Hotel Component 454 keys converted to 437 keys with avg. room sizes of 530 sq. feet Property will contain restaurant, spa and meeting/banquet space Property will undergo a $20M renovation to guest rooms and common areas Flagged as a Solis Hotel the new luxury brand by founder of Ritz Carlton Horst Schulze Condo Component Average sales price per unit of $430K Sunshine Group/Coldwell Banker are exclusive listing agent Condo Declaration will cover the entire building First units will close in early summer 2006

7 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

8 The Decision: Four step approval process Internal Hotel Condo Checklist Hotel = Room size, A++ location, hotel operator Condo = Market competition, priced correctly Condo Feasibility Study Pricing = $775 psf Absorption = 200 to 250 units per year Competition = Four other projects at the time of the report Hotel Feasibility Study Market Segment Analysis = Four star category had room demand ADR and OCC trends in Chicago = All trending up Financial Underwriting Hotel Assumptions = 73% and $189 stabilizing at 74% and $225 Condo Assumptions = 24 Months at $426K per unit Hotel Operators – Guaranteed Inventory, Incentive Fees, etc. Gut Check?

9 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

10 The Plumbing: Project Management is your key to survival Construction/Design Finalize design and get hotel operator approval Manage construction timeline against sales and lender timelines Hotel Operations Prepare hotel opening with operator Transition/ramp-up Condominium Structure Plan, plan and keep planning Determine commercial condo configuration Budgets: Condo Association, Shared Facilities, Fixed Hotel Expense Rental Program Survey competition Provide choices for various buyers Option A: 14 nights of use and 60% of the room revenue Option B: 45 nights of use and 40% of the room revenue Sales and Marketing Focus, Evaluate, Re-act, and then do it again…

11 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

12 It is for Life: Condominium structure is the most important part of your project Condominium Regime 100% hotel condo Mix-Use between hotel condo and hotel REA Agreements between areas of project Budgets – Expectations Budgets communicated in the sales process must be reality Different from a traditional condo and needs to be explained

13 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

14 The Pitch: Selling reality is the key to happy owners Lifestyle Purchase You want Buyers/Owners that will use the product Stay away from the flippers/speculators Managing expectations begins at before the buy SEC No-Action Letter Sell within the constraints of the letter Rental program rep is key to your sales program Church and State (Real Estate Agent and Rental Program Rep)

15 Condo-Hotels in a Nutshell Hotel 71 – Just the Facts Hotel 71 – The Decision Hotel 71 – The Plumbing Hotel 71 – It is for Life….. Hotel 71 – The Pitch Hotel 71 – Now the Hard Part

16 Now the Hard Part : 437 Owners that have different expectations and preferences Owner Base You now have 437 owners Each owner has a consistent questions; “What was my ADR and Occupancy last month?” Owner Statements can be complex and it is critical to have a liaison manage the relationship between accounting and the owners Our Goal as a Hotel Condo Be fair and equitable to all of our end buyers, they are our lifeblood and the lifeblood of our future projects Condominium structure is for life, so we put significant energy and financial resources to developing the structure Most importantly, our focus and efforts are making this project work as a hotel first

17 Questions?