GROWING HOCKEY

USA Hockey Membership Numbers  347,679 youth players  57,549 total female players  Youth players up (+3,041)  49,843 mites (-338)  41,889 mini-mites (+617)

Adult Program Growth 16% YTD (110,082 players)

Median Youth Association Numbers  1710 Youth Associations  Median Assoc size = 155 players

Ice Sports Industry Survey  69% of hockey players participated in a Learn To Skate program  71% said they were ‘very likely’ to recommend hockey to others

Ice Sports Industry Survey (cont.)  Only 2% saw any advertisement  ‘Have Fun’ was the primary benefit desired by parents

Ice Sports Industry Survey (cont.)  ‘Price’ and ‘Time’ were primary barriers to participation  90% play another sport

Ice Hockey is Rated Higher, in Terms of Enjoyment, Than Other Sports

Most Live Close to Their Primary Ice Facility Ice Hockey: 73%

Losing Interest and Time Demands Are the Primary Reasons That Children Discontinued Participation

Many Parents of Former Participants Are Still Likely to Recommend the Sport to Someone Else 71% of parents of current ice hockey participants said they were very likely to recommend the sport.

4 Step Process To Grow  1 st Step: RECRUIT  2 nd Step: Sample  3 rd Step: Register  4th Step: RETAIN

Step 1 - Recruiting  Word of mouth  Attend public skating sessions  Display tables at Jr, college or pro games

Step 1 – Recruiting (cont.)  Flyers – schools, LTS, soccer, baseball, malls, etc  Work with Scouts on badges  Kiosk at mall

National Hockey Weekend Across America

Bring a Buddy (or two) Coupons

Step 2 - Sampling  Puck shoots (anywhere)  Street / Floor hockey schools / YMCA’s  Learn to Play programs

Step 3 – Register  Keep cost to minimum  Keep time slot consistent  Require very minimum equipment  Keep it short – not Sept. – Mar.

Step 3 – Register (cont.)  Be organized and prepared!  Be very positive  Give stickers, etc.

Retention Survey  Over 20% of 5 year olds drop-out after their first year  Over 20% of 14 year olds drop-out  Average drop-out rate per year is 7.5% from 5 to 15 years old

Step 4: Retain  Make sure it’s FUN!  Keep cost to a minimum  Educate Parents – what are you teaching & what’s next  Re-enrollment discount

Step 4 - Retain (cont.)  Autograph sessions with local players  Let them play hockey

Can We Increase by 10%?

Let’s Challenge Ourselves!!  91,732 total Mites / 1710 associations  ~ 54 Mites per Association average  X 10% = only 5 more Mite players than you registered this year!

Why Do All of This? For the kids:  Learn Life Skills  Fitness  Make Friends  FUN!!!

Why Do All of This? For our association / business:  It’s our base  It’s our future  A chance to influential future society  It should be FUN!!!

Questions?