Entrepreneurship: Pathway to Success David Dean Sue Coupland Lompoc High School CA $ H Business Academy

2 Activity Small groups Small groups Only materials given Only materials given –not all must be used Create a product Create a product Present your idea Present your idea

3 Activity –Type of Product –Name of your product –Features of the product –Benefit(s) product offers to customer –Target Market age, gender, needs, interests, etc. age, gender, needs, interests, etc. –Price

Product Innovation Objective Creativity Creativity Enthusiasm Enthusiasm Team Work Team Work Limited Resources Limited Resources –Improvising and using what you have Introduction to Marketing Introduction to Marketing Entrepreneurship Entrepreneurship

Presentation Objectives What is an Entrepreneur? What is an Entrepreneur? What is an Entrepreneurial Mindset? What is an Entrepreneurial Mindset? Why Entrepreneurship Education? Why Entrepreneurship Education? What is Entrepreneurship Education? What is Entrepreneurship Education? Who is involved? Who is involved? How do we implement? How do we implement?

Entrepreneur Recognizes opportunities and takes action on them Recognizes opportunities and takes action on them Considerable initiative and risk Considerable initiative and risk

Entrepreneurial Mind-Set Recognize Unmet Need Recognize Unmet Need –Often a problem Develop a Solution Develop a Solution Initiate the Solution Initiate the Solution

Personal Importance Appealing Appealing Greater sense of control over your life and future Greater sense of control over your life and future More opportunity to exercise creative freedoms More opportunity to exercise creative freedoms Higher self-esteem Higher self-esteem why?

Economic Importance SBA 2008 Data SBA 27+ million businesses in the US 27+ million businesses in the US –78% were non-employer firms –96 % had 20 or fewer employees why?

Entrepreneurship Education Entrepreneurial mind-set Entrepreneurial mind-set Discover or create business opportunities Discover or create business opportunities Potential to act Potential to act what?

Entrepreneurship Education Diversity Diversity Willing to take a risk in return for a profit Willing to take a risk in return for a profit Found in every occupation and career Found in every occupation and career Opportunities at all levels of education Opportunities at all levels of education Any time of one’s life Any time of one’s life who?

National Content Standards for Entrepreneurship Education Organized in three sections: Entrepreneurial Skills Entrepreneurial Skills Ready Skills Ready Skills Business Functions Business Functions Consortium for Entrepreneurship Education

Entrepreneurship Competency Model

Lifelong Learning Model

CA Entrepreneurship Standards Marketing & Sales Industry Sector Marketing & Sales Industry Sector Entrepreneurship Pathway Entrepreneurship Pathway Many industry sectors – Many industry sectors – –Foundation Standard –History/Social Studies

US Chamber of Commerce

College Studies - Majors Entrepreneurial Studies or Small Business Administration o Entrepreneurial Studies or Small Business Administration o Small Business Management Small Business Management Majors and certification programs Majors and certification programs

NFTE Activities Network For Teaching Entrepreneurship Network For Teaching Entrepreneurship Program Offices Program Offices –Bay Area –Los Angeles –Fresno – Lyles Center for Innovation and Entrepreneurship – Fresno State

CA$H Business Academy Pursue Your Passion in Business California Partnership Academy California Partnership Academy Established 2008 Established 2008 Grades 10 – 12 Grades 10 – 12 Entrepreneurship Focus Entrepreneurship Focus Subjects Subjects –Business –English –Math –History

Why Entrepreneurship Business Academy Business Academy Established courses Established courses –Finance and Business –Information Technology –Marketing & Sales Business skills necessary for success in any industry sector business Business skills necessary for success in any industry sector business

Ideal Design Career Exploration – Grade 9 Career Exploration – Grade 9 Introduction to Business – Grade 10 Introduction to Business – Grade 10 Specialization – Grade 11 Specialization – Grade 11 Team of Experts working together – Grade 12 Team of Experts working together – Grade 12

Current Pathway YearCourseContent 9 th Jump StartCareer Explor, Cmptr App, Character Dev, Personal Finance 10 th Virtual BusinessIntro to Business 11 th ROP Accounting & Fin. ROP Office Technology Bookkeeping, VITA Marketing, Office Suite 12 th ROP Communication Tech ROP Entrepreneur Econ (articulated course) Web Design, Communication Econ, Entrepreneurship, Bus. Plan (Intro to Entrepreneurship) CC 1Entrepreneurship LabWork with business partners refining business plan CC 2New Venture LabEstablish business

Post-Secondary Partners Allan Hancock College Allan Hancock College Cuesta College Cuesta College Santa Barbara City College Santa Barbara City College Fresno State Fresno State Cal Poly SLO Cal Poly SLO UCSB UCSB

Business Partners Lompoc Chamber of Commerce Lompoc Chamber of Commerce Lompoc Valley Women in Chambers Lompoc Valley Women in Chambers Rotary International – Lompoc Rotary International – Lompoc Lompoc Valley Medical Center Lompoc Valley Medical Center City of Lompoc City of Lompoc

Future Business Leaders of America – FBLA Chapter continuous for over 30 years Chapter continuous for over 30 years Teach leadership skills Teach leadership skills Conferences and Competitions Conferences and Competitions Business tours Business tours Community service Community service Monthly luncheons Monthly luncheons

Internships VITA Program VITA Program Women in Chambers of Commerce Women in Chambers of Commerce –Co-Treasurer Summer Camp Summer Camp Workforce Investment Board Workforce Investment Board –Summer Youth Employment Jobs Student Business – selected positions Student Business – selected positions Advisory members Advisory members

Activities – local Lompoc Entrepreneurship Tour Lompoc Entrepreneurship Tour Business Plan Competitions Business Plan Competitions –Classroom, Community College, Regional NFTE Grade-Level Field Trips Grade-Level Field Trips Mock Interview Panel Mock Interview Panel AHC Career Day AHC Career Day Student Business Presentations at Advisory Meeting Student Business Presentations at Advisory Meeting ROP Accounting Field Trips ROP Accounting Field Trips FBLA Leadership Conferences FBLA Leadership Conferences College Fair – LHS College Fair – LHS

Activities – out-of town VITA – Volunteer Income Tax Assistance VITA – Volunteer Income Tax Assistance NFTE Business Plan Classroom Competition NFTE Business Plan Classroom Competition United Way Annual Luncheon (Volunteer of the Year) United Way Annual Luncheon (Volunteer of the Year) SBCC Scheinfeld New Venture Challenge (1 st Place) SBCC Scheinfeld New Venture Challenge (1 st Place) UCSB/SBCC Entrepreneurship Pathway field trip UCSB/SBCC Entrepreneurship Pathway field trip NFTE Regional Business Plan Competition - Fresno NFTE Regional Business Plan Competition - Fresno IRS/EDD Field Trip – Santa Maria IRS/EDD Field Trip – Santa Maria FBLA/CA$H/VITA Celebration Dinner FBLA/CA$H/VITA Celebration Dinner Monthly Luncheons – LVCC, LVWCC Monthly Luncheons – LVCC, LVWCC

Entrepreneurship Competitive Opportunities FBLA FBLA NFTE NFTE SAGE SAGE Think Quest Think Quest Mitsubishi Mitsubishi New Venture Challenge New Venture Challenge ?

Summary Entrepreneurship is growing Entrepreneurship is growing Encourages students to problem-solve Encourages students to problem-solve Entrepreneurial Mind-set Prepares students for success Entrepreneurial Mind-set Prepares students for success –Own business –Employee –Student

Entrepreneurship Week February – next week February – next week Invite a local Entrepreneur to speak Invite a local Entrepreneur to speak Schedule a business tour Schedule a business tour Entrepreneur assignment Entrepreneur assignment –Read a biography –Research –Innovation activity

Entrepreneurship Resources Consortium for Entrepreneurship Education – Consortium for Entrepreneurship Education – Network For Teaching Entrepreneurship – Network For Teaching Entrepreneurship – Chamber of Commerce – American Free Enterprise - Chamber of Commerce – American Free Enterprise -

for more info Sue Coupland David Dean CA $ H Business Academy

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Entrepreneurship: Pathway to Success David Dean Sue Coupland Lompoc High School CA$H Business Academy

Entrepreneurship Competency Model

for more info Sue Coupland David Dean CA $ H Business Academy

I. Entrepreneurial Skills A. Entrepreneurial Process ** Discovery ** Concept Development ** Resourcing ** Actualization ** Harvesting B. Entrepreneurial Traits/Behaviors ** Leadership ** Personal Assessment ** Personal Management II. Ready Skills C. Business Foundations ** Business Concepts ** Business Activities D. Communicaitons and Interpersonal Skills ** Fundamentals of Communication ** Staff Communications ** Ethics in Communication ** Group Working Relationships ** Dealing with Conflict E. Digital Skills ** Computer Basics ** Computer Applications F. Economics ** Basic Concepts ** Cost-Profit Relationships ** Economic Indicators/Trends ** Economic Systems ** International Concepts G. Financial Literacy ** Money Basics ** Financial Services ** Personal Money Management H. Professional Development ** Carreer Planning ** Job-Seeking Skills III. Business Functions I. Financial Management ** Accounting ** Finance ** Money Management J. Human Resource Management ** Organizing ** Staffing ** Training/Development ** Morale/Motivation ** Assessment K. Information Management ** Record Keeping ** Technology ** Information Acquistion L. Marketing Management ** Product/Service Creation ** Marketing-Information Management ** Promotion ** Pricing ** Selling M. Operations Management ** Business Systems ** Channel Management ** Purchasing/Procurement ** Daily Operations N. Risk Management ** Business Risks ** Legal Considerations O. Strategic Management ** Planning ** Controlling LEVELS 1 & 2 QUICK LINKS: Return

I. Entrepreneurial Skills A. Entrepreneurial Process ** Discovery ** Concept Development ** Resourcing ** Actualization ** Harvesting B. Entrepreneurial Traits/Behaviors ** Leadership ** Personal Assessment ** Personal Management II. Ready Skills C. Business Foundations ** Business Concepts ** Business Activities D. Communicaitons and Interpersonal Skills ** Fundamentals of Communication ** Staff Communications ** Ethics in Communication ** Group Working Relationships ** Dealing with Conflict E. Digital Skills ** Computer Basics ** Computer Applications F. Economics ** Basic Concepts ** Cost-Profit Relationships ** Economic Indicators/Trends ** Economic Systems ** International Concepts G. Financial Literacy ** Money Basics ** Financial Services ** Personal Money Management H. Professional Development ** Carreer Planning ** Job-Seeking Skills III. Business Functions I. Financial Management ** Accounting ** Finance ** Money Management J. Human Resource Management ** Organizing ** Staffing ** Training/Development ** Morale/Motivation ** Assessment K. Information Management ** Record Keeping ** Technology ** Information Acquistion L. Marketing Management ** Product/Service Creation ** Marketing-Information Management ** Promotion ** Pricing ** Selling M. Operations Management ** Business Systems ** Channel Management ** Purchasing/Procurement ** Daily Operations N. Risk Management ** Business Risks ** Legal Considerations O. Strategic Management ** Planning ** Controlling LEVEL 3 QUICK LINKS: Return

I. Entrepreneurial Skills A. Entrepreneurial Process ** Discovery ** Concept Development ** Resourcing ** Actualization ** Harvesting B. Entrepreneurial Traits/Behaviors ** Leadership ** Personal Assessment ** Personal Management II. Ready Skills C. Business Foundations ** Business Concepts ** Business Activities D. Communicaitons and Interpersonal Skills ** Fundamentals of Communication ** Staff Communications ** Ethics in Communication ** Group Working Relationships ** Dealing with Conflict E. Digital Skills ** Computer Basics ** Computer Applications F. Economics ** Basic Concepts ** Cost-Profit Relationships ** Economic Indicators/Trends ** Economic Systems ** International Concepts G. Financial Literacy ** Money Basics ** Financial Services ** Personal Money Management H. Professional Development ** Carreer Planning ** Job-Seeking Skills III. Business Functions I. Financial Management ** Accounting ** Finance ** Money Management J. Human Resource Management ** Organizing ** Staffing ** Training/Development ** Morale/Motivation ** Assessment K. Information Management ** Record Keeping ** Technology ** Information Acquistion L. Marketing Management ** Product/Service Creation ** Marketing-Information Management ** Promotion ** Pricing ** Selling M. Operations Management ** Business Systems ** Channel Management ** Purchasing/Procurement ** Daily Operations N. Risk Management ** Business Risks ** Legal Considerations O. Strategic Management ** Planning ** Controlling LEVELS 4 & 5 QUICK LINKS: Return