Building Strong Business Roots Presented by The Wild Women: Janice Knight, The Business Sage Phyllis Orzalli, The Creative Muse Freddy Zylstra, The Word.

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Presentation transcript:

Building Strong Business Roots Presented by The Wild Women: Janice Knight, The Business Sage Phyllis Orzalli, The Creative Muse Freddy Zylstra, The Word Wizard Judy Nichols, The Numbers Guru

The Sustainable Business Cycle

Meet Michelle, The Cupcake Lady

Harness “the Force” Aligning Vision, Mission and Values with Passion and Purpose

Branding Brings Purpose to Life Branding is more than a logo Branding requires deep, memorable roots It requires you to understand the Brain and the “Consumer’s Mind” What’s different about my business in ways that matter to my customers?

You and The Consumer Have Two Brains The Evolutionary Brain Old Brain- 4 to 5 Millions Years Old Reptilian-Lizard Brain (DECIDES) -instinctual Limbic -Leopard Brain (FEELS)- emotional New Brain- 80,000 to 100,000 Years Old Prefrontal Neocortex (THINKS)- logical

The Consumer’s Mind A Brand is a Memory in the Consumer’s Mind The non-conscious (subconscious) mind decides what to “put into memory” Images and emotions are the language of the mind The consumer has “two brains” Dopamine drives the consumer’s action

Brainstorming Bypasses Limbic Brain Expands Possibilities Clarifies Who You Are Works Best with “Professionals” In and Out of Your Industry

What Really Matters to You? What Really Matters to Your Customers? Do You Know? Exercise: Let’s see what sticks! On each sticky note write one attribute (a quality or characteristic) of one person whom you truly respect and admire Write 5 attributes about this same person- one attribute per sticky note.

Get Your Brand Out with…. Practical and Repeatable Systems Branding Consistency Marketing Your Brand Systems that Help You Deliver What You Promise Financial Customer Retention & Relations Quality Control Operations Staffing

Standing Out in a Crowd Know Your Audience What Emotional Needs Do You Meet How Do You Get Your Message Across

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Michelle’s Integrated Marketing System Creates marketing system that allows your business to sell to: The Right Person At the Right Time At the Right Place With the Right Message Integrated marketing requires: Customer centric focus Goal to direct highly relevant, personalized messages An ongoing conversation with your customers and prospects Technology to organize, automate and synchronize data and processes

22 Vision, Mission, Values Value Proposition Profit Formula Business Development Systems Client Fulfillment & Relations Human Resources Testing, Tracking & Adjusting Your Business “Rootprint”

Business is a Numbers Game Cash Flow is King You Need More Than a Crystal Ball Projections Protect You Knowledge is Power

Full Circle

The Wild Women Thank You and Invite You to Our Monthly Fire Up Your Business Meetup- Third Tuesday of Every Month at Briar Patch Community Room, 5:15 to 6:00 p.m. Phyllis Orzalli…….Janice Knight……..Freddy Zylstra……..Judy Nichols Creative Muse Business Sage Word Wizard Numbers Guru 140 Litton Drive, Ste. 200, Grass Valley, CA ; Copy of this presentation available online under “Events” drop down menu.