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 Communications Plan  Bubble Chat  Listserves  Webinars  Staff Meetings  COMPASS Training  What’s working for you? What’s not?

 Everyone who is part of NatCap has a good understanding of who we are and what we are doing, and their role in it  Optimized internal communications will foster collaboration between groups, quickly disseminate knowledge, and allow people to be more effective at what they do best  NatCap, our approaches (including tools), and stories are well known among our target audiences

 People (levers for change) don't know about NatCap or the great work we're doing  (include Vision & Mission)

 Communications Plan  Newsletter  Brochures  Webpage  Workshops & Trainings  Online training resources  Targeted outreach  How to talk about who we are and what we do  FAQ

 Monthly newsletter  Launched last April  872 subscribers  Helping us find our voice

 Joined Facebook and Twitter › Twitter Followers › Facebook – 222 Likes  Concerted effort to improve these numbers in the following year – particularly on Twitter. › Are you tweeting?

 Deets on Social Media  Twitter Followers  Facebook – 222 Likes

 In the past year: › 15 events › Over 700 people taught about NatCap’s approach & InVEST  This year: › Redstone Consultants › Gregg & Mary giving a training 3pm               

 People are making conservation and development decisions separately, and therefore not incorporating environmental benefits into those decisions. Without properly acknowledging these benefits, we risk losing them. The Natural Capital Project (NatCap) has developed a set of science-based methods and software tools that can help estimate the true value of the goods and services provided by nature in a spatially-explicit manner. Accounting for these ecosystem services can clarify the tradeoffs between alternative development scenarios and help people make more informed decisions on how to use their lands and waters.

 PRIZES for the beststory!  Sign up to tell your super-short story 4:15  Any form of submission accepted (yes, even snapchat )

 Audience:  NatCap Staff  Issue:  NatCap  Problem:  1) Interal - Lots uf us, in different places, working on different things  2) External - People (levers for change) don't know about NatCap or the great work we're doing  (include Vision & Mission)  So What?  1) Internal- We can be more effective, share information and lessons learned, learn from one another  2) External - We're donig really great work, but people (the right people) need to know about it in order to effect change  Solutions:  1) Internal - This is what we worked on this past year (list). We'll be doing more of it (list).  2) External - This is what we're concentrating on this year (list).  VT Protocol goal  How do we talk about us?  What's our voice? Who is our audience?  Who we are & What we do?  The NatCap Approach  Bennefits:  1) Internal- Optimized internal communications will foster collaboration between groups, quickly disseminate knowledge, and allow people to be more effective at what they do best  2) External - People will learn from the work we are doing and make change happen on the ground.  NatCap, our approaches (including tools) and stories are well known among our target audiences