Business English Assessment Elsa Chen 陳士瑤 Spring 2011 Hours: 3 (weekend) Tuesday: 9:50 – 12:15

Instructional Overview  communication Inquiry mail for catalogue / price list /quotation Inquiry mail for catalogue / price list /quotation FYI (for-your-information) FYI (for-your-information) Reply and offer Reply and offer How to make a counter-offer How to make a counter-offer Socialize in communication Socialize in communication

Chapter 1 (Tips for writing) Business vocabulary and terms Business vocabulary and terms Flyer / direct-mail advertising Flyer / direct-mail advertising Formal and letters Formal and letters Flexibility in writing Flexibility in writing Share communications with social networks Share communications with social networks

Chapter 2 ( Accepting and Declining) Chapter 2 ( Accepting and Declining) Accepting a job offer / invitation Accepting a job offer / invitation  Acknowledge receipt of the offer  Typical message writing for accepting mail Declining Declining  Free sample of declining  Respectfully decline a job offer / Invitation via  Respond promptly with regrets

Chapter3 (Entrepreneurs) Traits of entrepreneurs Traits of entrepreneurs Cross-cultural Business Cross-cultural Business Emerging Market Pioneers in Taiwan Emerging Market Pioneers in Taiwan Some Taiwan entrepreneur models Some Taiwan entrepreneur models Some Terms and idioms Some Terms and idioms Vocabulary learning Vocabulary learning

How to write a business letter or  Use block style - do not indent paragraphs.  Include address of the person you are writing to at the top of the letter, below your company address.  After the address, double space and include date  Double space (or as much as you need to put the body of the letter in the center) and include the salutation. Include Mr. for men or Ms for women, unless the recipient has a title such as Dr.  State a reference reason for your letter (i.e. "With reference to our telephone conversation..."  Give the reason for writing (i.e. "I am writing to you to confirm our order...")

 Make any request you may have (i.e. "I would be grateful if you could include a brochure..."  If there is to be further contact, refer to this contact (i.e. "I look forward to meeting you at...")  Close the letter with a thank you (i.e. "Thank you for your prompt help...")  Finish the letter with a salutation (i.e. "Yours sincerely,")  Include 4 spaces and type your full name and title  sign the letter between the salutation and the typed name and title

Tips: 1. Keep the letter brief and to the point 2. Do not use shortened verb forms - write them out (i.e. "don't instead of do not") 3. Always keep a copy of correspondence for future reference

Resume Writing  Resume - Personal marketing in your resume  Examples & Format Choices Functional format and e-format Functional format and e-format  How to present your background resume is a tool with one specific purpose: to win an interview resume is a tool with one specific purpose: to win an interview establish you as a professional person and excellent writing skills establish you as a professional person and excellent writing skills  Basic principles of writing an effective resume targeted information included targeted information included

Cover letter (job application letter) Cover letter format Cover letter format Formal, polite language use Formal, polite language use Getting into points Getting into points Identifying approaches to applying for a job Identifying approaches to applying for a job Requesting a job interview Requesting a job interview

Useful Key Phrases Please accept this letter as an expression of interest in the position of... Please accept this letter as an expression of interest in the position of... I have enclosed a copy of my resume for your review. I have enclosed a copy of my resume for your review....and believe I possess the right combination of....skills....and believe I possess the right combination of....skills. My current position.... has provided the opportunity to... My current position.... has provided the opportunity to... I would welcome the opportunity to personally discuss my potential contributions to your company with you. I would welcome the opportunity to personally discuss my potential contributions to your company with you. I look forward to your reply. I look forward to your reply.