2007 ENA Membership Needs Assessment Presentation of Key Findings and Strategic Implications Prepared and Presented by Stuart Meyer, Marketing Membership and Communications Officer Beth Bernardi, Director of Marketing Glenn Lortie, Market Research Specialist

Methodology Online survey (administered by McKinley) Member and non-member lists from ENA Non-member list contained both “never members” and some “lapsed ENA members” Sent in mid-December to 2,500 members and 5,000 non-members Number of (responding) participants: 447 members (18% response rate) (max. sampling error +/- 5 points) 230 non-members (5% response rate) (max. sampling error +/- 7 points)

Data Findings and Strategic Implications

Needs Assessment Study Key Findings and Strategic Implications 1) Level of Membership Value Increases with Level of Participation Implication: Needs Assessment Study reveals that members who participate in ENA value their memberships more. However, most members are not actively involved with ENA

Active Members Feel Membership is Valuable To Their Career How valuable is ENA membership to your career? Attend ENA meetings Regularly or Occasionally Attend ENA meetings Rarely or Never Extremely valuable42 %22 % Somewhat valuable39 %48 % Not very valuable14 %18 % Not at all valuable5 %12 %

Active Members Feel Membership is Valuable To Their Role as a Nurse How valuable is ENA membership to your role as a nurse? Attend ENA meetings Regularly or Occasionally Attend ENA meetings Rarely or Never Extremely valuable56 %28 % Somewhat valuable37 %56 % Not very valuable5 %10 % Not at all valuable2 %7 %

Members Not Actively Involved How often do you attend the following ENA meetings: RegularlyOccasionallyRarelyNever Local Chapter Meetings13% 18%56% State Council Meetings9%7%12%72% ENA Regional Meetings3%7%10%80% Leadership Conference Meetings6%10%12%72% Annual Conference Meetings12%17%14%57%

What Does it All Mean? Level of membership value increases with participation BUT Majority of members do not: Attend ENA conferences Attend local/state ENA meetings

Needs Assessment Study Key Findings and Strategic Implications 2) Most Members Prefer Ad Hoc Volunteer Tasks Rather than Long-Term Volunteer Leadership Roles Implication: Needs Assessment Study reveals that a majority of members are not looking for long term leadership positions but for an opportunity to participate on an ad hoc basis

Members Not Looking For Leadership Members have different levels of involvement with ENA. Which of the following are you: Currently involved in Interested in for the future Not interested Active participation in my local chapter19%62%20% Active participation as a chapter leader10%28%62% Active participation in my state council11%44%45% Active participation as a state council leader6%27%67% Member of a national work group3%51%45% Member of a national committee4%45%51% Chair of a national committee1%24%75% Member of the board for Emergency Nursing Association Foundation 1%29%71% Member of the ENA Board of Directors1%23%76% As level of involvement increases, so does the lack of interest, yet future interest is high in basic participation at the local level

However, the majority are interested in volunteering If you are not currently volunteering, how likely would you be to volunteer in the next 12 months? % of Responses Extremely likely14% Somewhat likely51% Not very likely24% Not at all likely12%

Needs Assessment Study Key Findings and Strategic Implications 3) Benefit to the Profession is Slightly More Important than Personal Benefit to Members Implication: Needs Assessment Study reveals that one of the primary reasons to join ENA and renew membership is: “To support my profession”

Primary reason - support the profession Secondary reason – personal benefit Listed below are some reasons why people join ENA. For each, please indicate whether it was a primary reason, secondary reason, or not a reason for you to join. Primary Reason Secondary Reason Not a reason To receive ENA publications (JEN and Connection)39%48%14% To receive access and discounts on emergency nursing educational products 27%44%30% To connect with other emergency nursing professionals50%37%13% To share my practice and experiences with other emergency nurses 29%43%27% To learn new practice ideas and solutions69%28%3% ENA helps me realize that I am not alone, others share the challenges and feelings I do 35%38%8% The association develops, maintains and promotes ED nursing practice 54%38%8% To support my profession71%25%4% To strengthen the voice of emergency nurses regarding national issues and governmental policy 47%38%15% To receive discount for the BCEN Exam25%41%34%

Needs Assessment Study Key Findings and Strategic Implications 4) Lack of Awareness Implication: Needs Assessment Study suggests that many members are not aware of all the involvement opportunities and resources available to them Time is also a factor, which makes single task involvement more attractive

Majority are unaware of opportunities What barriers prevent you from getting more involved in ENA? (Select all that apply) % of Responses Lack of time67% Cost34% Lack of local opportunities to become more involved33% Involved in other, more relevant associations / organizations5% Unaware of opportunities of how to become involved41% Local Chapter is not welcoming5% Local State Council is not welcoming4% ENA national activities and events are not welcoming3% ENA in general is not a welcoming environment2% Not interested in becoming involved3% I don’t perceive any barriers to getting involved in ENA8% Other11%

Needs Assessment Study Key Findings and Strategic Implications 5) Members Are Looking for Ideas and Solutions Implication: Needs Assessment Study reveals that another key reason to join ENA is “To learn new practice ideas and solutions”

Primary reason –To learn new practice ideas Listed below are some reasons why people join ENA. For each, please indicate whether it was a primary reason, secondary reason, or not a reason for you to join. Primary Reason Secondary Reason Not a reason To receive ENA publications (JEN and Connection)39%48%14% To receive access and discounts on emergency nursing educational products 27%44%30% To connect with other emergency nursing professionals50%37%13% To share my practice and experiences with other emergency nurses 29%43%27% To learn new practice ideas and solutions69%28%3% ENA helps me realize that I am not alone, others share the challenges and feelings I do 35%38%8% The association develops, maintains and promotes ED nursing practice 54%38%8% To support my profession71%25%4% To strengthen the voice of emergency nurses regarding national issues and governmental policy 47%38%15% To receive discount for the BCEN Exam25%41%34%

Needs Assessment Study Key Findings and Strategic Implications 6) Members Want to Interact Implication: Needs Assessment Study suggests the need to provide infrastructure to support networking opportunities (a primary reason to join)

Primary reason – To connect with others #6#6 Listed below are some reasons why people join ENA. For each, please indicate whether it was a primary reason, secondary reason, or not a reason for you to join. Primary Reason Secondary Reason Not a reason To receive ENA publications (JEN and Connection)39%48%14% To receive access and discounts on emergency nursing educational products 27%44%30% To connect with other emergency nursing professionals50%37%13% To share my practice and experiences with other emergency nurses 29%43%27% To learn new practice ideas and solutions69%28%3% ENA helps me realize that I am not alone, others share the challenges and feelings I do 35%38%8% The association develops, maintains and promotes ED nursing practice 54%38%8% To support my profession71%25%4% To strengthen the voice of emergency nurses regarding national issues and governmental policy 47%38%15% To receive discount for the BCEN Exam25%41%34%

Needs Assessment Study Key Findings and Strategic Implications 7) ENA Members are More Satisfied with their Career than Non-Members Implication: Needs Assessment Study reveals that ENA members are professionally and personally more satisfied with their careers than non-members

ENA members are professionally and personally more satisfied Please indicate your level of agreement with the following statements: Responses indicating “Strongly agree” Overall Response Rate Member Response Rate Non- Member Response Rate I believe that my work as an emergency nurse makes a difference. 75%78%70% I believe that my career is professionally fulfilling. 60%63%52% I feel my career is personally fulfilling.61%64%54% I feel challenged by my career.66%72%54% I find my job setting to be desirable.35%39%29% I would like to continue to advance in the field of nursing. 63%66%56%

Needs Assessment Study Key Findings and Strategic Implications 8) Members See Education as the Key to Career Advancement Implication: Needs Assessment Study brings to light that both members and non-members believe they need more education and / or an advanced degree in order to reach their desired next position

Need more education or advanced degree What do you think you need to be able to obtain that next position / role? (Select all that apply) Overall Response Rate Member Response Rate Non- Member Response Rate Additional experience31%33%27% Additional education48% 52% Obtaining an advanced degree39%37%46% Additional credentials24%21%31% I feel I have the qualifications but the opportunity has not presented itself. 23%24%21% Other11% 10% Both members and non-members agree, non-members agree slightly more

Needs Assessment Study Key Findings and Strategic Implications 9) ENA Members Value Certification More Than Non-Members Implication: Needs Assessment Study reveals that ENA members are more likely than non- members to feel that certification is valuable to their careers and roles as nurses

How valuable is certification (CEN) to your career? Overall Response Rate Member Response Rate Non- Member Response Rate Extremely valuable39%45%28% Somewhat valuable30% 32% Not very valuable14%13%16% Not at all valuable6%5%7% How valuable is certification (CEN) to your role as a nurse? Overall Response Rate Member Response Rate Non- Member Response Rate Extremely valuable42%48%28% Somewhat valuable31% 33% Not very valuable12%9%18% Not at all valuable5%4%6% Value of certification …

Think of it this Way

Needs Assessment Study Key Findings and Strategic Implications Questions?