 Write Out : › When does the diffusion of pop culture become a problems  Agenda: › Weekend Recap › Buzz word Quiz › Note Quiz from Friday – Period 10 › Notes on popular culture (8/9 – Finish ppt from Friday)  Reminder: › Culture MC Exam – Wednesday

 1. Explain the hip hop map from the as I enter from Friday.  2. How do folk sports spread?  3. What types of materials does folk housing tend to use?  4. List two of the main types of houses found in the US.  5. What determines the type of clothing warn in folk cultures?  6. What has led to the rapid diffusion of clothing styles?  7. What is the most important means by which pop culture is diffused across the earth?

 Contributions to the spread of popular culture  Industrialization – HOW?  Urbanization  Rise of formal education  Increase in leisure time › All of the reasons popular culture spread caused folk culture to retreat

 Often Destroys Folk Culture › preserves traditions as museum pieces or tourism gimmicks.  Mexican Mariachis Swimming Pool, West Edmonton Mall, Canada

Western Media Imperialism?  U.S., Britain, and Japan dominate worldwide media.  Glorified consumerism, violence, sexuality, and militarism?  U.S. (Networks and CNN) and British (BBC) news media provide/control the dissemination of information worldwide.  Why does this matter?

Accelerated Resource Use through Accelerated Consumption  Furs: minx, lynx, jaguar, kangaroo, whale, sea otters (18 th Century Russians) fed early fashion trends.  Consumerism evident in most Western Media fashions  - EXPLAIN  Inefficient over-consumption of Meats;  what does this mean?  New larger housing  Associated with energy and water use.  Golf courses  valuable water and destroy habitat worldwide. Pollution: waste from fuel generation and discarded products, plastics, marketing and packaging materials

 Their style is no style; a sense of sameness pervades.  Nothing sets these structures apart as being in a particular place; this is placelessness

 James Kunstler speaks of “geography of nowhere” in describing America

 Most effective device for popular culture diffusion  Commercial advertising of retail products bombards us visually and orally  Using psychology, we are sold products we do not need

 Modern advertising is very place-conscious › Products and services are linked to popular, admired places › Example of the “Marlboro Man” and the romanticized American West › Remarkably such techniques work in countries as far away as Egypt

 Symbols are important marketing tools and companies aim to get instant recognition for their products.  Here a row of former Chinese shop houses has been renovated as a “strip mall.”  The signs are international status symbols meaning “American.”

 American pop culture is becoming increasingly popular in Asia to the dismay of many traditional parents.  What signs do you recognize?

 Popular cultures of North America, Europe, and Australia have become similar and in constant contact › Americans lineup to hear touring British rock musicians › Rocky Mountain ski resorts are built in Alpine- Swiss architecture › Latest Paris fashions appear in American department stores › Fast-food franchises of McDonalds and Kentucky Fried Chicken diffused to Russia › Motel chains such as Holiday Inn took root in Tibet and other countries

Television has diffused widely since the 1950s, but some areas still have low numbers of TVs per population Much media is still state-controlled. Ten Most Censored Countries: 1.North Korea 2.Myanmar (Burma) 3.Turkmenistan 4.Equatorial Guinea 5.Libya 6.Eritrea 7.Cuba 8.Uzbekistan 9.Syria 10.Belarus Source: The Committee to Protect Journalists.

 Personal computers and Internet access have created another new type of place  Certain words we use imply it has a geography—”Cyberspace”  The information superhighway connects not two points, but all points, creating a new sort of place

 Cyberspace possesses some geographical qualities › Enhances opportunities for communication over long distances › Allows access to rare data banks › Encourages and speeds cultural diffusion › The Internet helps heighten regional contrasts › Uneven spatial distribution of Internet connections creates a new way people differ

The Internet is diffusing today, but access varies widely.

 Status Update Activity!

 Long Bhutan Long Bhutan  Short Bhutan Short Bhutan

 The country of Bhutan should have government control on TV to preserve it’s folk culture.

 Americanization: › The diffusion of brands, values, and attitudes throughout the world.  Neolocalism: › Renewed interest in sustaining and promoting the uniqueness of a place  Glocalization: › Local and global forces interact and both are changed in the process

 Commodification: › The conversion of an object, concept, procedure once not available for purchase into a good/service that can now be bought or sold.  EX. Slavery commodifies human beings.  Other examples?

 Think about: › Your favorite unit in AP HUG…what will be the easiest to write on?  Agenda: › FRQ writing › FRQ Scoring Guidelines  Reminder: › Practice test and FRQ over break!