Raising the profile of Geography

Learning outcomes To develop strategies for raising the profile of Geography

Learning outcomes To consider ways of raising the profile of Geography

Marketing the department What opportunities do you have to market the subject? How do you “sell” the subject? Parents’ evenings/ open evenings Cross-curricular events/opportunities

Options Numbers opting for Geography How can we influence this number

What about … Some of the things we did: Year 8 Geography team quiz Geography day/week Geography ambassadors Ex students Student voice Fieldwork Celebrate success

Client base Consider who might have contact with Geography in your organisation – these are your clients How do these groups of people come into contact with Geography Reflect on the impression each group forms of the subject

Teaching & Learning Curriculum opportunities Pedagogic opportunities

Marketing tools What products come from your department What does each one say about the subject? Is there a house style? Does the house style create the impression you want?

What next? Create a plan – it might look like your subject improvement plan Select a number of actions, decide what to do, when, who, how, with what etc Monitor and evaluate progress and be prepared to change and add as necessary