Pasta Scelta Bertha Chen, Jeff Hennessy, John Heywood, & Even Ferrer
Agenda Concept Mission Statement Target Market Core Competencies & Processes Suppliers Demand Management Quality Strategy Menu and Prices
Concept Very much like a Chipotle or Sweet Green Build-Your-Own Dish 1.Pick your Pasta 2.Pick your Sauce 3.Pick your Protein 4.Pick you Topping and Garnishes 5.Pick a Cheese 6.Voila! SimpleFastConvenientDelicious!
Mission Statement We aim to provide a simple, yet enjoyable dining experience that delivers value to our customers by combining personal preferences at a great price. Only using natural ingredients sourced from local suppliers, we promise to provide the finest pasta dishes around.
Target Market College Students Young Working Professionals Mainline Families Either looking for a quick, healthy meal, or a cheap, delicious option!
Core Competencies & Processes Core Competencies Modern establishment built on: Convenience and Comfort Incredible customer care Assembly line efficiency Quality AND Low- Cost Core Processes Quality and Process Management Human Resource Management Customer Strategy and Relationship Management
Suppliers
Demand Management Forecasting methods Initial Forecasts Customers per day of week Products sold per day of week Inputs required per day of week Peak hours Queue length, time Judgmental Forecast Gather Data Quantitative Forecast
Selecting forecast method Limited to Judgmental Forecasting Sales force estimates Market Research Gather data Customers per day of week Input usage Spoilage Waste Order production time Queue size, timing
Quantitative Forecast Time-series forecast Moving Averages Weighted Moving Averages Trend Projection with Regression Exponential Smoothing
Forecasted Customers per day of week
Forecasted Product Sales Simple initial assumption: 1 Pasta Dish per customer
Product demand per customer Inputunit amountunits per person* Order quantity per person Pasta4 ounce14 ounces Sauce2 ounce12 ounces Protein4 ounce0.753 ounces Vegetables1/4 cup20.5 cups Cheese1/4 cup cups
Inputs Forecast
Review System Period Inventory Review System Every Monday night, staff performs inventory Expired items thrown out Each input is counted Amount of input in inventory compared with target inventory level Target level calculated using: Customer Service Level 95% Lead Time: 1 day Re-order to achieve target inventory level
Quality Strategy and Control Six Sigma Approach DefineMeasureAnalyzeImproveControl
Fixed and Variable Costs Building Expenses Opening Expenses Marketing and Advertising Expenses Wages and Salaries Expenses Equipment Costs Variable Costs- Inventory
Menu Pasta Spaghetti Lingquine Fettuccine Penne Angel Hair Tortellini Raviolis Sauce Marinara Alfredo Vodka Carbonara Pesto Garlic Olive Oil Bolognese Protein Grilled Chicken Chicken Parmesan Beef Meatballs Turkey Meatballs Italian Sausage Shrimp Toppings Chopped Onions Zucchini Broccoli Mushrooms Fresh Spinach Roasted Tomatoes Olives Cheese Fresh Mozzarella Grated Parmesan Sharp Cheddar
Prices Recommended Pasta Dish Menu: Spaghetti, Marinara, Beef Meatballs, Parmesan Cheese --- $8.95 Fettuccine, Alfredo, Grilled Chicken, Broccoli --- $8.95 Penne, Bolognese, Mushrooms, Parmesan --- $7.95 Raviolis, Vodka, Zucchini, Mozzarella --- $7.95 Linguine, Pesto, Turkey Meatballs, Broccoli --- $9.50 Angel Hair, Garlic Olive Oil, Shrimp, Olives -- $9.50 Make-your-own menu: Pasta --- Standard Price of $2.00 Sauce --- Standard Price of $2.00 Meat o Beef Meatballs --- $3.00 o Grilled Chicken and Chicken Parmesan -- $3.00 o Italian Sausage --- $3.00 o Turkey Meatballs --$ 3.50 o Shrimp --- $3.50 Vegetables--- Each Topping is $0.75 Cheese --- Each Cheese is $1.00
Thank you!