Millennium Project Financial Stability from mpfss to Strategy

Strategy from RTD Results Proposed projects were grouped into “themes” – Governments – Corporate – Public and education – Methodology development Proposed projects were scored by respondent averages for – Importance – Feasibility – Level of agreement

Scoring Score= 2 x average importance + average feasibility +dummy for agreement (10= high, 5= low) Highest possible score = 40

Focus on governments Score Item: 18. Seek contracts to perform country SOFIs Item: 19. SOFI on selective issues (e.g. poverty alleviation, climate change, women status) for special clients Item: 22. Set up and operate situation rooms for clients Item: 23. Set up more government strategy units Item: 21. Operate a collective intelligence center based on Millennium Project material, with paid subscription Item: 24. Sell custom or some standard Real-Time Delphi Studies on some appropriate fee schedule Item: 28. Prepare, sell, and teach futures-related online courses at graduate level. Could be pre-recorded or live

Focus on public or education institutions Score Item: 30. Create speaking series, speakers schedules/fees on selected topics for public forums or selected audiences OR conduct speaking panels, etc Item: 27. Prepare and sell futures related conventional teaching materials, student workbooks, manuals, self-study guides, etc. for higher education Item: 15. Perform future scanning and monitoring that are non-proprietary and publicly available as we do for the environmental security scanning Item: 29. Create a futures university (or become adjunct to one) Item: 5. Produce a general public audience book on the 15 Global Challenges with high graphic content Item: 25. Produce computer games for public consumption (example Futures Trivia) Item: 6. Create a syndicated newspaper or blog about the future Item: 8. Produce and sell books23.77 Item: 7. Create and continuously update future perspective reports by region (e.g. the 15 GCs organized by region with more details and continuous updates) Item: 4. Create events on the SOF with invited experts speaking on the 15 Global Challenges and where participants could attend for a fee Item: 26. Produce and sell large-scale interactive online games.23.00

Focus on corporate clients Score Item: 20. Develop SOFI for commercial applications Item: 22. Set up and operate situation rooms for clients Item: 12. Offer and actively pursue corporate sponsorship at $75,000 per year28.39 Item: 13. Provide one-day consulting service as a benefit of sponsorship Item: 17. Perform Global Outlook studies on selected industrial topics or themes Item: 14. Establish a semi-annual seminar series: corporate sponsors attend free, others pay Item: 24. Sell custom or some standard Real-Time Delphi Studies on some appropriate fee schedule Item: 3. Offer a greater variety of products based on SOF tailored to specific audiences Item: 28. Prepare, sell, and teach futures-related online courses at graduate level. Could be pre-recorded or live Item: 16. Perform multi-client (e.g. 10 participating companies at $20,000 each, etc.)24.30

Focus on methodology development Score Item: 20. Develop SOFI for commercial applications Item: 11. Generate more income from methodology studies by improved marketing and PR Item: 9. Generate more income from methodology studies by segmenting the methods according to their applications and pointing them toward specific problem sets Item: 31. Have the Project pay a greater share of the cost of translation of the SOF reports Item: 10. Generate more income from the Futures Research Methodology version 3.0 CD by translating it in part or whole

What are the largest challenges facing your Node in achieving the 10-year vision? Time to devote to research ( 6.75 ) ( 16 ) Research funding ( 8.32 ) ( 19 ) Equipment and Infrastructure ( 3.78 ) ( 18 ) Additional staff ( 5.17 ) ( 18 ) Clear definition of purpose (4.17) ( 18 ) Lack of acceptable research topics ( 3.29 ) ( 17 ) Marketing programs ( 4.76 ) ( 17 ) What are the largest challenges facing the Millennium Project as a whole in achieving the 10-year vision? Time to devote to research ( 6.90 ) ( 20 ) Research funding ( 8.68 ) ( 22 ) Equipment and Infrastructure( 4.59 ) ( 21 ) Additional staff ( 6.18 ) ( 22 ) Clear definition of purpose ( 4.15 ) ( 20 ) Lack of acceptable research topics ( 2.60 ) ( 20 ) Marketing programs ( 6.09 ) ( 22 )

Which of the following represent the largest sales opportunities? General Public ( 3.00 ) ( 20 ) Government ( 6.95 ) ( 22 ) UN and similar ( 5.95 ) ( 21 ) NGOs ( 5.48 ) ( 21 ) Business ( 6.68 ) ( 22 ) Education ( 6.22 ) ( 23 ) Foundations ( 5.91 ) ( 22 ) Which of the following represents the largest sponsorship potential? General Public ( 2.06 )( 17 ) Government ( 6.24 )( 21 ) UN and similar ( 4.67 )( 21 ) NGOs ( 4.05 )( 19 ) Business ( 7.17 )( 23 ) Education ( 4.70 )( 20 ) Foundations ( 6.34 ) ( 23 )

Is your institutional base financially able to support your work with the Millennium Project? Yes completely ( 6.64 ) ( 11 ) Need travel funds ( 7.35 ) ( 17 ) Need marketing funds ( 6.86 ) ( 14 ) Need staff support ( 5.25 ) ( 16 ) Need office space ( 1.75 ) ( 12 ) Need computers, software ( 3.08 ) ( 13 ) Need funds for salaries ( 6.12 ) ( 16 )

Some Millennium Project Assets MP Assets, Demonstrated Capacities Importance to Governments Importance to Corporate Clients Importance to Public and Education Global Network of Nodes, global focus YES Possible Databases: Lists of experts, future developments, variables YES Possible Experience in Collective Intel, situation rooms YES 15 Challenges defined and tracked, State of Future Reports YESPossibleYES Experience in Early Warning Systems YES SOFI ApplicationsYES Possible FR Courses and TrainingYES Transinstitutional ApproachYES Possible

The Strategy Organize into 3 client-based "themes” Put a person or Node in charge of each Create intra Project networks for these "themes" Design tactics, products, and services for each Seek assignments using Market and PR for each “theme” Continue methodology development to spark these themes

Product/ Method Matrix GovernmentCorporatePublic/Education Country SOFI’s Issue SOFI’s Situation Rooms Strategy Units Collective Intelligence Ctrs EWS Training RTD’s Country SOFI’s Issue SOFI’s Situation Rooms Collective Intelligence Ctrs EWS Training Sponsorship 75K Industry Outlook studies Seminar Series RTD’s Country SOFI’s Issue SOFI’s Seminar Series On line courses Team w university TechniqueSynthesisDisplay RTD, SOFI, TIA, IFsEWS, CI, Sit RoomsDrupal, etc.