Professional Networking Social Media

Session Overview Why online networking? Popular and useful Social Media What next?

Online Networking

What do you want to achieve?

…research people in those fields as preparation for meeting them Follow what’s going on in the areas that interest me …link to people …find a network …make/receive recommendations …develop a standing (position) within my network …find job opportunities …be creative (by being stimulated by what I find) Social Media COULD HELP ME…

You know what? It’s not what you know but WHO you know It’s not what you know, but WHO KNOWS that YOU KNOW what you know

What is Networking Website...for PROFESSIONALS All industries A superb and far reaching resource tool for researching industries and career opportunities and getting ADVICE 175 million members worldwide, 16,620 = UCC

What A Jobs Board Facebook for Grown-Ups Used like FACEBOOK Fully effective unless you have a 100% profile Maximised unless you are active and visible on it IS NOT

Think about who you are connecting to - your network is a reflection of your professional status. If you are seeking to move on from college, try to broaden your network. You can engage in discussions on LinkedIn through the Groups facility. This is also a way to connect with people with common interests without accepting them into your network.

What is LinkedIn? VlUwwgOfKw

What can LinkedIn do for you? Expand existing contact list for job opportunities – Send Invitations Source and connect with decision makers in selected industries – Send Invitations Keep up to date with what is happening regarding developments/events in your sector – Join Groups Increase your knowledge of latest developments in your Industry globally – have an international network

Increase your profile amongst your target market – contribute to discussions / ask questions Keep you Front Of Mind with your connections – make frequent network updates Be found on Google searches – 100% complete profile What can LinkedIn do for you?

Warm connections – all accessible to me

Getting Started

Write an informative profile headline Pick an appropriate photo Show off all your education Develop a professional summary Fill ‘skills & expertise’ with keywords Update your status regularly Show your connectedness Collect diverse recommendations Share your work Building a Great Student Profile

MUCH more than a CV What key messages do you want to give? Your personal website – PS - have you Googled yourself lately? Make yourself easy for employers to find What keywords will lead them to you? Make your profile active, not static Writing your profile

LinkedIn for Students

The Easy Part ! 1. MAKE CONNECTIONS Joe Bloggs You have a profile – NOW WHAT?

1. Sending Invitations

Targeting Potential Contacts Have something in common If not in your network – you can’t contact them unless you pay to upgrade LinkedIn membership Once in your network - Send them an ...asking for their advice, views, answer to a specific question. LinkedIn Members help each other.

Would like to connect with them but don’t know anyone working there

LinkedIn Groups Each Group has: Members – i.e. potential contacts for YOU Discussion Board Promotions Job Vacancies Contribute to Discussions – be SEEN online by industry players Ask for advice

Getting to 100% Request and Give Recommendations Employers look at them...and you can see who’s looking at you Personalise your message Give & Receive Recommendations

Deadly 50? What will be your…

How to use LinkedIn to find a job

Just 140 characters to inform, educate, entertain and engage. Makes it efficient to follow a diverse range of people. Hashtags (#) enable you to follow trends without following all those posting on these topics. You can send private messages or restrict your profile to invited/accepted followers. Many choose to “lurk” rather than post - a good start, but a waste of its potential.

Tips for Success on Share links with what you read concerning your industry or profession Comment on the current affairs or hot topics of your industry Re-tweet either of the above from people that you follow Let the world know if you are attending a professional event…and share the link! Reach out to your industry peers, potential mentors, and thought leaders…you will be surprised how easy it is to communicate with and potentially develop relationships with people that you’ve never met on Twitter Join a relevant #chat and participate

Useful job pages/discussions @advertisingjobs #jobsinpublishing #digitalmediajobs 8/25/201537

YouTube How to use LinkedIn to find a job How to build your professional brand? Building & maintaining a professional network. Turning relationships into opportunities. How to complete your profile etc. How to use Facebook to find a job How to use Twitter to find a job

The principal SM site - has a “leisure” element but is beginning to meet LinkedIn “in the middle”. Remember you can manage your profile and only post certain material to certain contacts..

KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more Keeping Up With Employer & Sector News

Image: Joe Shlabotnik Standing out from the crowd.

What are the negatives?

Final Questions/Comments?