Deloitte UK screen 4:3 (19.05 cm x 25.40 cm) © 2013 Deloitte LLP. All rights reserved. Best use of Social Media 2012-13.

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Presentation transcript:

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Best use of Social Media

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Hello Prese ntatio n title2

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Our challenge in ,200 graduate hires needed across Audit, Tax, Corporate Finance, Consulting and Technology. -Strong brand awareness on campus. - But low awareness of the work we do. 3

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Our guiding principles 4 Be Distinct Educate Have Impact

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Our objectives 5 Hire 1,200 grads Create meaningful engagement Increase awareness

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Autumn campaign 2012 ‘Watch your future take shape’ -Helping students on campus understand how personas match up to business areas -20 campuses across the UK -5 ‘Persona’ cards selected by students -Had their caricature drawn to match area picked -Photos posted on Facebook. -Everyone who tagged themselves entered into a ‘lucky dip’ prize draw. -Most “liked” photos won Deloitte experience prize (e.g. fashion vouchers, racing card day). 6

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Autumn campaign 2012 ‘Watch your future take shape’ 7

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Our results -22,500 recorded footfall on campus -1,400 caricatures drawn -4,875 photo likes in mid-October (reaching over 360,000 people on Facebook) -Over 5,000 Facebook Page Likes (without any FB advertising) -64% increase in applications during October 8

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. What next? Prese ntatio n title9

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. What next? - Keeping up the momentum - Entertain and support our fan base - Follow awareness with education and action ‒ Just Like Us App ‒ Summer campaign 10

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Key takeaways 1.Social media is a means to an end 2.If you’re starting out, do one platform and do it well 3.Commit to community management and good content 11

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Questions ? Prese ntatio n title12

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. December: Just Like Us Facebook App

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Summer: Campus magician

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Autumn: Watch your future take shape