- - - - - - - - - - - - - - - - - - - - ToK Presentation Planner Real life Situation ……………..…………..…………. Start Here Underlying Knowledge Issue …………………………………………

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ToK Presentation Planner Real life Situation ……………..…………..…………. Start Here Underlying Knowledge Issue ………………………………………… ……………………………………….. Other Real life Situations Evaluation of Knowledge Issues ………………………………………… ………………………………………… ………………………………………… ……………………………………….. Vocabulary of Real Life Situation ToK Vocabulary Extract KI from RLS Implications Arguments Suggested Knowledge Claim ………………………………………. 1…………………... 2………………..…. 3………………..….

Real-life situation: Kony 2012 video Knowledge Claim: Presentation affects how we assess content Questions raised: Are first impressions important? Should we trust our first impressions? How influential are first impressions? Knowledge Issue: To what extent do first impressions shape opinion? Evaluation of Knowledge Issue: First impressions and different Ways of Knowing (Emotion) In different Areas of Knowledge (Sciences and Arts) First impressions and instinct (Biology) Other Real-life situations: Website design & Marketing, Rhetoric, Tall men, Attractive people Other Perspectives: Advertising and less obvious uses of first impressions TaK Presentation

Beauty is truth, truth beauty, – that is all / Ye know on earth, and all ye need to know. Final two lines from ‘Ode on a Grecian Urn’ by John Keats 1819 TaK Presentation Knowledge Issue: To what extent do first impressions shape what we know?

Website Design (Sense Perception & Reason) Aesthetics TaK Presentation

Rhetoric (Language & Emotion) Politics TaK Presentation

Natural Sciences Presentation of Results TaK Presentation

Biology - Instinct Tall Men (Sense Perception) A survey of Fortune 500 CEO height in 2005 revealed that they were on average 6 ft 0 in (1.83 m) tall, which is approximately 2.5 inches (6.4 cm) taller than the average American man. TaK Presentation

Biology - Instinct Attractive People (Sense Perception & Emotion)

Advert for Marni Campaign H & M March 2012 TaK Presentation Other Perspectives

Conclusions: In some AoKs, first impressions can have a powerful influence. But being aware of this gives us the opportunity to use reason to analyze content and thereby not be too easily persuaded by presentation. “Don’t judge a book by its cover!” TaK Presentation