Social Media Strategy Changing Culture with Social Media

Administrative Round Table EDUCAUSE TOP TEN ISSUES: – Providing user support in the New Normal – mobile, online education, cloud, and BYOD environments.

Administrative Round Table EDUCAUSE TOP TEN ISSUES: – Providing user support in the New Normal – mobile, online education, cloud, and BYOD environments.

Social Media Strategy in Three Words

ENGAGE Build community and conversation

INSPIRE Inspire and Resource Your Audience

PROMOTE Keep people in the loop on what’s happening in the life of your organization

Mission. Vision. Culture.

How do we build a culture?

How do we build change a culture?

culture: the customs, arts, social institutions, and achievements of a particular nation, people, or other social group. *Webster's Dictionary

culture: all the other stuff that’s happening when your vision is met.

1. The Language We Use

1. The Language We Use 2. The Stories We Tell

1. The Language We Use 2. The Stories We Tell 3. The Heroes We Elevate

1. The Language We Use 2. The Stories We Tell 3. The Heroes We Elevate 4. The Battles We Fight

Mobile & Cloud Platforms Instagram – Stories & Heroes Snapchat – Language, Stories, Heroes Twitter – Language, Stories, Heroes, Battles Facebook – Language, Stories, Heroes Pinterest – Stories & Heroes

A Battle Fought & Won

mission: what do you best everyday.

Washington & Lee University: Washington and Lee University provides a liberal arts education that develops students' capacity to think freely, critically, and humanely and to conduct themselves with honor, integrity, and civility. Graduates will be prepared for life-long learning, personal achievement, responsible leadership, service to others, and engaged citizenship in a global and diverse society.

Cairn University: Cairn University exists to educate students to serve Christ in the church, society, and the world as biblically minded, well- educated, and professionally competent men and women of character.

Coastal Carolina University: Coastal Carolina University…seeks to develop students who are both knowledgeable in their chosen fields and prepared to be productive, responsible, healthy citizens with a global perspective.

HGTC: The mission of Horry Georgetown Technical College is to provide accessible, affordable, high- quality, comprehensive two-year collegiate education and workforce development; to provide a student centered environment and inspire lifelong learning; to promote learning through teaching excellence; to promote community service and embrace diversity; to promote economic growth; and to embrace technological innovation in instruction and workplace applications.

ASCUE: Our mission is to provide opportunities for resource-sharing, networking, and collaboration within an environment that fosters creativity and innovation in the use of technology within higher education.

My Class (EDU 767): My mission is to craft a virtual environment where future teachers can learn and experience creative uses of technology for the modern classroom.

vision: what the future looks like because you accomplish your mission so well.

My Classroom (EDU 767): My future teachers are tech-savvy, eager, and inspired to try new technologies to engage their students, remain relevant, and accomplish educational objectives for their classes.

What’s your vision for your class?

Engage. Inspire. Promote.

Steve Weir