Georgy Chokov Sitefinity Product Manager Sitefinity Overview Georgy Chokov Sitefinity Product Manager

Agenda Company Overview Market Trends in the CMS and Digital Marketing Space Our Vision - Sitefinity CMS and Digital Experience Cloud Customer Success Stories 5. Q&A

Progress Software Company Overview Founded in 1981 Public Company Traded on NASDAQ – PRGS Acquired Telerik in December 2014 ~ 1800 employees worldwide Sitefinity was created in 2005 by the Telerik team 15,000+ websites are currently running on Sitefinity

Trends in WCM and Digital Marketing Space Web Content Management Customer Experience Management Efficiency Publish Clicks "Big bang" Effect Communicate Behavior Iterative

Transformation in Digital Marketing Customer Engagement data stored in various disconnected systems A lot of customer data is hard/impossible/too time consuming to analyze Adapting the experience to customer behavior is challenging Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate Digital Marketing Today Aggregate - customer engagement data from all channels and all systems is stored in one central place Analyze - large amounts of customer data are dynamically analyzed by algorithms to map out the customer journey and provide real time insights and recommendations Personalize – optimize the experience of each customer across channels Measure - ROI from marketing campaigns can be proven. Digital Marketing Transformation

Sitefinity Digital Marketing Platform Web Content Management Enables marketers to be more productive and independent Enables brands to take advantage of new market conditions and adapt their strategy Allows global brands to maintain brand consistency while giving freedom to local offices Digital Experience Cloud Allows brands to create meaningful 1:1 conversations with customers across channels Enables marketers to increase conversions and drive business performance Combining Brain & Muscle to deliver 1:1 conversations with customers on a massive scale

Strengths of the Sitefinity Platform 1 2 3 4 5 Great UX/UI – end-users love it Enterprise ready Unmatched mobile support Developer friendly Data Integration Powerful Drag & Drop Authoring, on-page editing and contextual guidance for self- servicing marketing teams Easily create content, run campaigns and deliver results Centralized control for all websites and assets through Multisite Management Staging and synchronization across different environments Multilingual support Responsive design, mobile web, hybrid mobile apps Detection, transformation and preview engine that enables you to adapt the presentation for any device  Extensible platform, rich API Data and system integration Visual Studio support Pull data from Marketo, Salesforce.com, Microsoft SharePoint & Microsoft Dynamics

Industry Recognition Now, let’s talk a bit about how the industry recognize us. I’ll start with Gartner – there are hundreds of vendors who do CMS, but there are only 20 vendors in the world who are in the Gartner report. In the Gartner 2014 WCM report, Sitefinity was recognized for it’s great value, mobile strategy and integration story. Sitefinity was also ranked #1 in Usability in the Gleanster 2014 Web Content Management Report. We’ve won numerous awards along the years and I’m not going to bore you with that. Most recently we won the Critic’s Choice Award for Best Enterprise .NET CMS

CUSTOMER SUCCESS STORIES

Transportation/Airline Company Highlights: Transportation/Airline APAC (India/China/Hong Kong/Philippines/Thailand) Initial Launch - 2013 Highlights Multi-national Massive ecommerce 6,000 Promos per quarter Multi-lingual AirAsia has a vision to be the largest low-cost airline in Asia by serving the three billion people who currently have poor connectivity and high-cost air fares. Sitefinity Project Highlights: Highly scalable site of over 20,000 pages in 34 languages Able to rapidly rollout new promotions and campaigns In first 3 months implemented 6,000 promotions (regional flight deal offers), using 8,600 pages, and 3,700 media items Their prior system failed under the load Able to easily support new markets due to multilingual capabilities. Also greatly reduced manual work.

Company Highlights Project Highlights Transportation (Bus/Train) UK/North America 117,000 employees Highlights Consolidated from multiple CMS platforms 6 Web properties Multi-lingual Hosted on Azure Custom modules Responsive design Dynamic location pages for offices Integrated with Salesforce for lead capturing FirstGroup moves 2.5 billion people each year on a variety of brands including UK Rail and Greyhound Project Highlights Consolidated 6 websites onto Sitefinity to centrally control brand and digital assets 2 different departments administer all sites that each have their own brands but share common templates and content Sitefinity freed First Group from reliance on custom code and agencies to become more self-reliant Hosting on Microsoft Azure replaced agency hosting freeing their sites from being “captive” Next steps are additional ecommerce and marketing functionality First Group Case Study Interview http://www.firstgroupplc.com/ (not on Sitefinity yet) http://www.firsttransit.com/ http://www.firststudentinc.com/ http://firstcharter.com/ http://www.firstcharterbus.com/ First Group owns and operates the largest bus network in public transit in North America and the UK – this includes student bus lines, charter lines, the Greyhound brand, UK Rail and so on.   Why did First Group go with a centralized multisite approach? First group was running a combination of CMS systems for various websites, they needed to redesign all of them – everything in the same platform. They ended up building 6 properties in the same multisite instance. 2 different departments work on half of each of the multisite installation There is some content sharing between them - lists of buses, content & forms, career submissions are shared across some of the sites that is going into the main repository. 2 sites are Canadian and need to support French as well as share some of the templates, digital assets What key problems did Sitefinity solve? Staying on brand was a critical part of the redesign and the choice to go with a centralized installation, allowed them to centrally control brand and digital assets as well as templates. Their old installation used to have a lot of custom built code that was used to centralize form submissions and provide inventory tracking on product. What are some of the more complex parts of the implementation? Complex requirements include custom modules, custom forms, multilingual implementation, and mobile templates. Making changes to the website was very often a manual process - update a spreadsheet, send to agency, agency makes the update through code. With the new project a few of the sites were redesigned – allowing them to have a responsive website A key implemented area was location pages – input the city or the zip code to get certain locations of their offices. Which were your most complex websites: http://firststudent.com http://Firstcharter.com The last one has presence in US, Canada What is your next project? An Ecommerce site to sell equipment that goes onto buses In the future there are more site integrations, more departments wanting to hop on Sitefinity. Excited to bring more divisions on. How are migrations and business user training being handled? Content migrations handled by Leap, they manage maintenance. Provided a training prior to handle authoring. More advanced marketing features are being discussed – because they have streamlined process and eliminated roadblocks they now can move the conversation and training towards more strategic and advanced marketing. They are now working towards optimizing content - thinking strategically towards to the content – now it’s making sure they have the right kind of content, they are able to focus on marketing rather than the mechanics of getting content on the website Where is the system hosted? The system is hosted in the cloud – Microsoft azure. They didn’t have the servers to do that in house. They had a previous agency that had the site captive. They didn’t want their properties captive – the cloud allowed them to feel that they can get control over their projects. What integrations were provided: Salesforce integration – lead capturing towards Salesforce. Pardot integration. The Canadian sites only took 1 month with copying the templates and translating and adapting content.

Success Story 3

Some of our Fortune 500 Clients Unfortunately many of these projects

Q & A