Mobilising an army of sports volunteers Turning Potential Into Legacy Manchester, 10 September 2014 Gethyn Williams Head of Partnerships

joininuk.org Who we are National campaign Local focusInspiration Join In harnesses the spirit of London 2012, putting more volunteers into community sport and helping to create healthier and happier communities

joininuk.org What we do The power of sport, at the heart of communities 7/10 sports clubs need more volunteers Working in partnerships with NGBs, CSPs and others in sport Volunteering to boost happiness, wellbeing and to get people active Clubs are amazing local assets - made viable by volunteers

joininuk.org How we do it Digital engagement On the ground in local communities Direct mail (eCRM) Social media Be Inspired Recruiters of major event volunteers Promoting clubs Local Leaders – local sports ambassadors inspired by the Games Makers Commercial partners help spread the word Digital alone is not enough Film and digital content

Our assets The official volunteering legacy charity from London Puts more volunteers into community sport. Evolved from LOCOG. A charitable trust, UK wide. Eddie Izzard - patron. ‘Home of the Games Makers’ / Local Leaders Where sport meets community. Major events and grass roots community sport. We deliver campaigns that inspire people to participate and volunteer in community sport. 100,000 volunteers p.a.

CAMPAIGNS Film & Digital Event-based models National Broadcasters

Film

Digital

Event-based

joininuk.org This summer ITV and Join In will put 100,000 volunteers into community sport. National Broadcasters

National Broadcasters

joininuk.org

Local Leaders: aims Create a London 2012 volunteering legacy Build on the success of the London 2012 volunteers and the Sport Maker database Work with CSPs to achieve objectives locally Get more people active in target communities Attract new and different volunteers from all demographics Create a new movement for volunteering in community sport Add value by doing things differently, not duplicate what already exists

joininuk.org Previous volunteering Have you volunteered before? 94% yes, 6% no Did you volunteer at London 2012? 80% yes, 20% no

joininuk.org Gender balance

joininuk.org Age range

joininuk.org Motivations as Local Leaders

joininuk.org Supporting the local community / being involved in local community Getting my local area participating / involved in sport Bringing volunteers to clubs / supporting clubs Being active and meeting new people Networking / meeting other volunteers Make a difference Just being involved with Join In / legacy Helping young people in community / take up sport Learning new skills Socialising Motivations as Local Leaders

joininuk.org In partnership with others

joininuk.org Contact Gethyn Williams Head of