CITY EXPLORE Travel Guide, Find out your own way

Brainstorming for commuting system

PERSONA Traveller, Daily Commuter

SMITH BELL Smith Bell is an adventure loving person and like to explore different places … Smith is working at a company in UK. They have decided to send Smith to India for a project but he is not well known about the country. He has a smartphone with him. As an adventure loving guy, smith has decided to use his friend‘s bicycle and public transport to move instead of private taxi. He is a technology savvy guy so whenever he encounters any problem he uses his phone to solve it. Male,30 years old, Married Marketing Executive Smith Bell prefers to learn about new places. If he does need any help he would prefer not to ask to any person but “do it by himself” Needs A smart way to find different places. Way to know about the resources available. Ideal features Ability to get routes maps Ability to get time table His current location Traveler Source : Google Images Search - ludco.co.uk

Arun Modi Arun is a Insurance Sales Executive and have to roam around in different places to sales their product … Arun’s job required a travel from one area to the other area in Delhi. He may be allocated a new area to meet his client. A smartphone is provided to get connect with the client and his company. Daily he has to face challenges to search out for the new areas and to travel for his destination. Being a daily commuter he is very dependent on technology to know more about the commute system or public transport. But he is not too techno-savvy with the better user interface application he can access the application easily. Male,40 years old, Married Has done masters in business Arun is not capable of remembering the routes and always in the explonatory mode for it. Needs Smart guide system. The commute system to reach out the place. Ideal features Single click guide Smart way to reach Daily Commuter Source : Google Images Search – Google+

SCENARIO 1 Explore the way

Start from home by bicycle to the bus/train stop Search for trains/bus available for the destination place – Using maps – Using guide – Using list Check the routes Compare the time schedule and last train left. If bus/train is not available for the destination check for the other ways Looking for the option to take bicycle along with him.

SCENARIO 2 Explore the city

The traveler is new to the city. Search for what are the things to do. Search listing can be categorized or Important places. Clicking on the list and get the corresponding information.

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