Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

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Presentation transcript:

Marketing with YouTube

Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined. #1 Video Website in the U.S. YouTube.com had 147,200,000 unique visitors in May 2011 alone. 13,400,000 mobile viewers in U.S. Those 13.4 million Americans each average 3.5 hours of video on phones a month.

YouTube Demographics Age of Active Users 13 to 54

YouTube Channels Branding Opportunities Extend your brand’s presence to YouTube & build a video following. Customer Interaction Viewers don’t just watch. They comment, subscribe, and click embedded links. Improved Rankings YouTube is a Google product that uses keyword research and descriptions.

Customer Interaction Video Annotations Response Videos Video Comments

Improved Rankings Keywords & Descriptions Video Search Results

Implementing YouTube Make Videos Interactive Take drivers from print or website to video to applications by linking. Get Drivers to YouTube Make print interactive with QR Codes, and embed YouTube videos in websites. Increase Applications Have mobile friendly sites and landing pages that related to the videos.

Get Drivers to YouTube Embed Videos & Playlists on WebsitesLink to Videos from QR Codes

Annotating Videos Annotate Videos to Link to Applications or Related Videos on Channel

Increasing Applications Mobile Friendly Applications Relate Application Landing Page to Video Content

Advertising with YouTube Promoted Videos Get the videos on the home page of YouTube or get sponsored search results. Banner Ads Banner ads on YouTube work the same as other banner ads with good results. Content Partners Ads overlay videos with content from YouTube content partners.

Banner Ads Standard Website Banners Mobile Website Banners

Promoted Videos Sponsored Video Search Results

Content Partners Video & Text Ads on Other Channels Benefit from Popular Content Exposure

YouTube Insights View Details

Viewer Demographics YouTube Insights

Traffic Sources

Value of YouTube Marketing Easy Information Delivery from Mobile Phones & Websites Improve Google Search Rankings & Reach Wide Audience Gather Unique Viewer Data to Increase Value of Applications