Advertising Propaganda Types Commercials. Thrillicious 2008 SoBe Life Water Super Bowl Ad.

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Presentation transcript:

Advertising Propaganda Types Commercials

Thrillicious 2008 SoBe Life Water Super Bowl Ad

NEW E TRADE BabySolitary

Trunk Monkey Chaperone

Back In Time “Campaign Ads”

Adlai for President

Adlai Stevenson 1962

Kennedy! Kennedy! Kennedy!

More Current Campaign Ads

Tim Pawlenty - Courage to Stand 2012

Types of Campaign Advertising

Testimonial Endorsements from celebrities and other well-known people.

Mike Huckabee Ad: "Chuck Norris Approved"

Michael Jordan endorsing Bill Bradley for President in the Democratic Primary 2000

Mudslinging Often referred to as “attack ads,” the TV, radio and print advertisements make assertions about the opponent in a variety of unflattering ways. Name-calling and/or groundless assertions about one candidate by his/her opponent.

"Understands"

Historical Campaign Ad: Windsurfing (Bush-Cheney '04)

Transfer Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.

Newt Gingrich for President 2012 Ad - "Rebuilding the America We Love”

"It's Morning Again in America"

Card Stacking Use of statistics, often in a one-sided manner; the omission of information that is crucial to drawing an informed and balanced conclusion.

"Vicious Ron Paul Negative Attack Ad Against Newt Gingrich: If You Like Nasty, You'll Love This One"

Romney’s Remedy "Stretch" - Obama for America TV Ad

Romney’s Remedy

Plain Folks An attempt by a candidate to appeal to the average voter as just “one of the people.”

Mitt Romney Campaign Ad Believe In America

Bob Dole President Ad Sorry Clip lost

Barack Obama President - Country I Love

Glittering Generalities Usually the first type of ad used in a campaign, these spots are designed to introduce a candidate to the voters.

Barack Obama inspirational TV ad

McCain Ad

Bandwagon Similar to Card stacking, this is an attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it so you should too” mentality.

War on Women - Celebrity Testimonials for Obama

Sweet Equity (McCain 2008)

Contrast Ad Positive images of one’s candidacy with negative images of the opponent in the same ad.

MittvMitt.com: The story of two men trapped in one body

Ron Paul Campaign Ads Compilation

Bush Campaign Rats Subliminal Message

Just for Fun

The Best Of E-trade commercials.

Trunk Monkeys

Yes We Can Obama Song

Video Citations Adlai for President. YouTube.com. 26 Jun Web. 8 Aug Eisenhower Add. YouTube.com. 2 Jun Web. 8 Aug Kennedy! Kennedy! Kennedy! YouTube.com. 10 April Web. 8 Aug George Bush Sr. Family Children Ad Campaign. YouTube.com. 26 Dec Web 8 Aug Adlai Stevenson YouTube.com. 21 Jun Web. 8 Aug Barack Obama inspirational TV ad. YouTube.com. 21 Jun Web. 8 Aug Best Of E-trade commercials, The. YouTube.com. 29 Feb Web. 14 Oct Bush Campaign 'Rats' Subliminal Message. YouTube.com. 21 June Web. 14 Oct

Video Citations Character Forged By Family. YouTube.com. 30 Mar Web. 8 Aug Daisy Ad, by Tony Schwartz, The. YouTube.com. 26 Dec Web. 8 Aug Doritos Commercial - Dog Collar - Super Bowl 44 Spot. YouTube.com 7 Feb 2010 Web. 8 Aug First Obama Presidential Ad. YouTube.om. 14 Dec Web. 8 Aug Historical Campaign Ad: Windsurfing (Bush-Cheney '04). YouTube.com. 2 May Web 8 Aug "It's Morning Again in America“. YouTube.com. 15 Nov Web. 14 Oct Michael Jordan endorsing Bill Bradley for President in the Democratic Primary YouTube.com. 28 May Web 8 Aug

Video Citations Mike Huckabee Ad: "Chuck Norris Approved“, YouTube.com. 18 Nov Web. 8 Aug MittvMitt.com: The story of two men trapped in one body. YouTube.com. 27 Nov Web. 8 Aug New E-Trade Baby Solitary. YouTube.com 11 Jan Web. 8 Aug Newt Gingrich for President 2012 Ad - "Rebuilding the America We Love” YouTube.com. 21 Jun Oct Romney’s Remedy. YouTube.com. 9 Oct Web. 8 Aug Ron Paul Campaign Ads Compilation. YouTube.com. 21 Dec web. 8 Aug "Stretch" - Obama for America TV Ad. YouTube.com. 2 Aug Web. 8 Aug Tim Pawlenty - Courage to Stand You Tube.com 24 Jan Web. 8 Aug

Video Citations Thrillicious SoBe Life Water Super Bowl Ad. YouTube.com. 5 Feb Web. 8 Aug Trunk Monkey Chaperone. YouTube.om. 1 Mar Web. 18 Jul Very Funny Pepsi Commercial. YouTube.com. 29 Nov Web. 8 Aug "Understands“. YouTube.com. 7 Aug Web. 14 Oct "Vicious Ron Paul Negative Attack Ad Against Newt Gingrich: If You Like Nasty, You'll Love This One“. YouTube.com. 26 Dec Walter Mondale TV Ad: "Arms Control“. YouTube.om. 12 Nov Web. 8 Aug War on Women - Celebrity Testimonials for Obama. YouTube.com. 1 Oct Web. 14 Oct Yes We Can Obama Song. YouYuibe.com. 2 Feb Web. 8 Aug