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Eisenhower, 1952 “Eisenhower Answers America” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

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Spill Here Spill Now, 2008 “No Obama” URL: ( ) PUBLIC-SPONSORED ADS 公众赞助 Political Advertisements Professor Crigler

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Bush, 1988 “Boston Harbor” URL: ( ) American Advertisements 美国环保广告 Political Advertisements Professor Crigler

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DPP, 2008 “Marine” URL: ( ) Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

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Obama, 2008 “Energy” URL: ( ISSUE ADS 问题 Political Advertisements Professor Crigler

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Reagan, 1980 “Bear In the Woods” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

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Kennedy, 1968 “Air Pollution” URL: ( ) American Advertisements 美国环保广告 Political Advertisements Professor Crigler

Gore, 2000 “Beaches” URL: ( ) American Advertisements 美国环保广告 Political Advertisements Professor Crigler

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Kryzan, 2000 “Defends Polluters” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

Obama, 2008 “Something” URL: ( ) American Advertisements 美国环保广告 Political Advertisements Professor Crigler

Lyndon B Johnson, 1964 “War on Poverty” URL: ( ) American Advertisements 美国环保广告 Political Advertisements Professor Crigler

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DPP, 2008 “Love River” URL: ( ) Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

KMT, 2008 “The Power of Change” URL: ( Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

KMT, 2008 “Lantern Lighting” URL: ( ) Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

Interest Group Advertisements 利益集团的广告 ISSUE ADS 问题 Political Advertisements Professor Crigler

Blue Man Group, 2006 “Climate Change” URL: ( ISSUE ADS 问题 Political Advertisements Professor Crigler

Project Save Earth, 2008 “Save the Earth” URL: ( ISSUE ADS 问题 Political Advertisements Professor Crigler

WWF, 2007 “Water Pollution” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

NRDC, 2008 “Windows” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

The Alliance For Climate Protection, 2008 “Trees” URL: ( ISSUE ADS 问题 Political Advertisements Professor Crigler

ThisIsReality, 2009 “Clean Coal!” URL: ( ) ISSUE ADS 问题 Political Advertisements Professor Crigler

Thank You! Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunitiesTypesChallengesElementsTechniquesExamples

Wolf Killer, 2008 “Wolf Killer” URL: ( PUBLIC-SPONSORED ADS 公众赞助 Political Advertisements Professor Crigler

Black Eyed Peas, 2008 “We Are The Ones” URL: ( ) IDENTIFICATION ADS 鉴定 Name RecognitionBiographyEndorsements Political Advertisements Professor Crigler