Persuasive Strategies Defined as the tactics used to influence people to believe, buy, or do something Where do you see examples of persuasion? -TV/radio commercials-print ads -Infomercials-editorials -billboards-op-ed pages -debates-campaign materials

1) Bandwagon If you make people think that “everyone” is doing something, they will want to join in, too!

Bandwagon Source: Cosmo Girl “Over 10 million people have discovered the Proactiv System. Now you can too!”

2)Testimonial Important people or experts can make your argument seem more convincing.

Testimonial Metamorphosis What’s changed since “The Amanda Show”? Me. Thanks to milk. Some studies suggest teens who choose milk over sugary drinks tend to be leaner, plus the protein helps build muscle. Grow beautiful, inside and out. Source: Cosmo Girl

Testimonial Rachael Ray says, “No schedule is too busy for a stop at Dunkin’ Donuts.” Source: People Magazine People are fascinated by celebrities; we want to be like them!

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3) Emotional Appeal (Pathos) Example: Your donation might just get this puppy off the street and into a good home. Getting people to feel happy, sad, or angry can help your argument.

Emotional Appeal Source: People Magazine What is your reaction when you see this picture? Awwwww…..

Emotional Appeal Source: Cosmo Girl This ad is striking visually and it concerns a serious issue: drug abuse

Humorous ads appeal to our emotions! uHQna0http:// uHQna0

Have you seen this one? rLPchttp:// rLPc

4) Appeal to numbers, facts, or statistics (Ethos) Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Facts, numbers, and information can be very convincing.

5) Repetition Messages will stick in consumers’ mind if they are repeated again and again “Oh there ain’t no bugs on me There ain't no bugs on me … There may be bugs on some of you mugs But there ain't no bugs on me There may be bugs on some of you mugs But there ain't no bugs on me!”

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What slogans stick out in YOUR mind? Free Credit Report commercials: Kay Jewelers commercials:

6) Exaggeration Defined as an overstatement or stretching of the truth Example: The line is a mile long! Example: I am so hungry I could eat a horse. Example: I nearly died laughing **commonly referred to as HYPERBOLE in literature. **a figurative language term usually grouped with simile, metaphor, and personification

Exaggeration Advertisers make outrageous claims about what their product will do for you. -This diet pill will change your life! -If you wear Air Jordans, you’ll be able to jump as high as Michael Jordan. -Use Sleek shampoo and your hair will shine like the sun.

7) Red herring A red herring is an attempt to distract the audience with details not related to the argument or claim. The speaker distracts the listener by talking about something else— “beating around the bush,” so to speak. Often seen in political debates

Review of Strategies 1) Bandwagon5) Repetition 2) Testimonial6) Exaggeration 3) Emotional Appeal7) Red herring 4) Appeal to facts, numbers, or statistics