Seth Meyerowitz Certified Google Business Trainer Welcome To The Google & Online Marketing Seminar Helping You Build Your Online Presence

Slides Are Available For Download click June 20 password – june20seminar123 Wireless Password ??????

Google 101 Find out more about Google‘s products at:

Google drives business growth Google’s search and advertising tools generated $64 billion of economic activity in

Customers are online – can they find you? Source: BIA/Kelsey Group, User View Wave VII, May % of consumers research products online before buying

Get Found Helping customers find your shop or office with Google Places – for free. Attract Customers Helping promote your business with ads on Google search and the Google Network. Market Intelligence Helping you analyze website traffic to identify why people are coming to your site. Office Productivity Helping you reduce costs and become more productive at the office. Google as part of your strategy

Your Website on Google

In this section we’ll cover... The anatomy of a search engine results page An introduction to search engine optimization Tips for promoting your website An introduction to Webmaster Central

The anatomy of a search results page Query (Keyword)

Organic results on a search results page 6 Organic Results

The anatomy of a search results page Ads (Google AdWords)

The anatomy of a search results page Local Results (Places Pages)

Search engine optimization - SEO Use keywords in text. Keep content fresh. Blogs are great! Earn links from other sites, treat them like gold. Drive traffic to your site, make content linkable. Use a Google Sitemap - ask your webmaster for help! Don't be sneaky: show Google what humans see. Don’t rush it. SEO takes a long time! Helping Google find your website

1.Use for efficient, inexpensive communication. 2.Use social media to develop relationships with fans. 3.Promote your website on receipts and other print materials. 4.Have special offers available on your website. 5.Invite happy customers to write reviews. More tips for promoting your website

Webmaster Central What you can get out of it: Sitemap submission Actionable info on how Google and humans see your site Early warning on problems (such as accidentally blocking Google) Helpful Resources New tools, best practices and webmaster info Webmaster Policies and SEO Starter Guide Answers from other webmasters

Google Places

In this section we’ll cover... An introduction to Google Places The anatomy of a Places page Creating coupons in Places Tips for setting up and optimizing your page

Product overview: Google Places How does it work? People search Google.com and Google Maps to find local businesses Business listings and enhanced data are gathered from multiple sources including: Websites Yellow pages data Direct feed and submissions Businesses can add or edit their business listings using Google Places Local Listings on Google Maps Local Listings on Google Search Results 20% of searches on Google are related to location

Reviews Images Ratings Details Map and Street View Related Content Ads Accurate address & phone number Anatomy of a Place Page

Demand for coupons * Source: Google Insights for Search Increase in searches for coupons since 2004

Guess what you can make within Google Places? Businesses can add coupons to their listing for free

Measure impact Metrics Dashboard Monitor your listing using the Google Places dashboard. How many people saw your Places listing? What search terms sent traffic to your business listing? Make advertising or business expansion decisions with data you can’t get anywhere else!

Getting started with Google Places Step 1: Go to and select Google Placeswww.google.com/services/smallbusiness Step 2: Enter your country and business phone number Step 3: Enter/edit your business details Step 4: Verify your listing

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Attract Customers

In this section we’ll cover... An introduction to Google AdWords. We’ll address questions like:  How much does it cost to use it?  How do I control where my ads show and what they say?  What’s my commitment?  Can I track it?

A paradigm shift Traditional AdvertisingAdvertising Through Google Customers

You pay only for clicks Pays for the visitor to their site

You’re in control of who sees your ads

You’re in control... You control the cost You control the daily spending limit You decide where ads appear You control marketing messages No minimum term length Track the total number of conversions Determine your exact ROI AdWords gives you the flexibility to meet goals and be successful.

Signing up for AdWords

Market Intelligence Google Analytics

In this section we’ll cover... An introduction to Google Analytics. We’ll address questions like:  Why does tracking matter?  How can GA help my business or organization?  What kinds of reports can I see? Plus:  Google Insights for Search  Google Alerts

Why analytics and website optimization matter Missed Opportunities Website Visitors Who Did Not Become Customers

26 Am I creating effective content? How can I improve site interaction? What keywords did they use to get there? Where are my visitors coming from? Product overview: Google Analytics Where are visitors abandoning my shopping cart? Why? Providing Answers to Difficult Questions

Visitors overview

Search engines and keywords

Analytics Intelligence

Product overview: Google Insights for Search Gain insights into what the world is searching for

Use Google Insights to craft an ad message

Use Google Insights to predict product sales

Product overview: Google Alerts

Office Productivity

In this section we’ll cover... An introduction to Google Apps A comparison of the versions Gmail Google Docs, including:  Word processing  Spreadsheets  Presentations Google Calendar

Product overview: Google Apps

Product overview: Gmail

Product overview: Google Docs and Spreadsheets

Product overview: Calendar

A Quick Recap

Google Places Google Places helps customers find your shop or office – for free. Google AdWords Google AdWords helps promote your business with ads on search results pages and websites. Google Analytics, Alerts, Insights Google Analytics helps you analyze your website traffic – for free. Google Apps Google Apps helps you reduce costs and become more productive at the office. After this session, you should know about

You will need a Google account

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Thank you! AdWords Online Classroom: AdWords Help Center & Forum: adwords.google.com/supportadwords.google.com/support Google Analytics Help Center: Google Analytics Tutorials: Find out more about Google‘s products at: