Why do companies advertise?

What is advertising?  Advertising is an attempt to see a product, service or idea.  Advertising forms a link between the consumer and the producer.

Product Identification  Links products with songs (jingles) or slogans Examples: ○ Eat fresh! – Subway ○ Just do it! – Nike ○ Snap! Crackle! Pop! – Rice Krispies ○ I’m lovin’ it! – McDonald’s ○ Kit Kat - p1TgQhttp:// p1TgQ ○

Target Market  Who is the ad aimed at? Age group (young kids, teenagers, elderly, middle aged…) Sex (male, female, both) Other groups (moms, athletes, gamers, outdoorsmen, etc.)

Attention Getters  Loud  Bright  Motion  Fast-paced  Violence  Sex  Repetition

Modeling  People learn by watching; repetition

Subliminal Messages  Below the level of consciousness

Advertising Techniques  Bandwagon – everyone is buying it  Humor  Individuality  Name calling  Plain folks  Product comparison – Pepsi vs. Coke

Advertising Techniques  Purr words  Rewards  Security (fear)  Slogan  Testimonial – someone famous  Transfer – Emotional appeal

Sporcle 

Homework  Find a product ad from a magazine, newspaper, etc.  Must have ad in your hand, so no television ads  Identify the following for your ad: Slogan Target market Attention getters Advertising Technique(s)

Super Bowl Commercials  $3.5 million for a 30 second ad in 2012  111 million plus audience  Highly anticipated  This year they released some commercials prior to the Super Bowl

Super Bowl Commercials  bowl-commercials more-ads-to-see-before-the-big- game/2012/02/03/gIQA52k8mQ_blog.html bowl-commercials more-ads-to-see-before-the-big- game/2012/02/03/gIQA52k8mQ_blog.html   super-bowl-commercials-of-all-time super-bowl-commercials-of-all-time  Super-Bowl-commercials-of-all- time/A5cKv652u0G32Pq8NYwMlg.cspx Super-Bowl-commercials-of-all- time/A5cKv652u0G32Pq8NYwMlg.cspx  